Your digital empowerment is our passion


Our Approach: Optimisation

Make the best or most effective use of.

verb ɒptɪmʌɪˈzeɪʃ(ə)n

The Strategy phase serves to define the goals and key performance indicators to which the Optimise phase monitors and acts upon.


Develop a scorecard per property and a reporting cycle containing metrics on traffic, behaviour, conversion, social events and sales which would be consolidated from data provided by Core dna, Google Analytics and social platforms. ‘Traffic light’ statuses highlighting current performance as compared with expected KPI’s.


Periodic (monthly or quarterly) assessment and interpretation of property performance, competitors and industry changes to provide a report of weighted recommendations for enhancements.


Full management of targeted campaigns using landing pages, search engine optimisation, pay per click and/or social promotion.


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