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Yahoo! launches new logo campaign

To better reflect the evolvement of the brand, Yahoo! has announced they will be introducing a new logo to be launched this September. The redesign of the logo has been described as modern and more reflective of the reimagined design and new experiences offered through Yahoo!.

To get everyone warmed up for the new logo, Yahoo! has just launched the ‘30 days of change’ campaign. Over the next 30 days, Yahoo! will display a variation of the logo on homepage and throughout their network in the US before finally releasing the offical new logo.

Yahoo! are set on preserving the character unique to the brand so the colour purple will be kept as well as the iconic explanation point and the famous yodel.

What do you think of the campaign surrounding the launch of the new logo?

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