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User Personas to Improve Your Website

What is a user persona, and how can it improve my current website or my website build?

By creating a profile related to your target audience, it becomes much easier to create a website that delivers on your business objectives. This activity also lets you avoid those failed projects where you invest the time and resources, but end up creating something for yourself rather than your customers.

Read our recent blog post about user personas and how they can benefit your business!