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Think Your Audience Isn't Online?
According to a new study involving over 500 Australian organisations, there is an alarming gap between the high rates of online penetration/engagement among Aussie consumers and the attitudes of Aussie businesses. Despite the numbers, many organisations believe their customers aren't on the web and therefore believe there is no need to invest in digital.
In reality, the internet is the leading mass media channel for consumers researching products, services and retailers. So why the denial? We're looking into this digital marketing report in our latest blog post, so stay tuned to our website or @bwired_group over the next few days.