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The Frontier Touring Company Appoint bwired Digital Partner

The Frontier Touring Company have unveiled their revamped website on bwired's website management platform, coreDNA; revealing a fresh new design packed with all new functionality for the massive online community surrounding the brand.

The iconic Australasian concert promoter appointed bwired as their digital partner this year after a pitch process involving leading digital agencies.

Frontier Touring's website requirements were dynamic by nature, with huge peaks in demand surrounding major events. coreDNA's ability to provide flexibility, scalability, reliability and full control over content, in combination with the wide range of integrated applications on offer played a key role in bwired's selection.

Sam Saltis, Managing Director of bwired, said the project "pushed the boundaries of content management systems", with a number of applications being custom developed for the promotions company. "bwired have worked closely with Frontier Touring to develop an online strategy that will maintain their position as front-runner of the industry" he said.

The Frontier Touring Company is one of the most respected, long standing, and proactive concert promoters in Australasia. Formed in 1979, Frontier has had a fundamental role in entertaining Australians and New Zealanders across three decades. In the 2008 Pollstar End Of Year results Frontier continued its reign as Australasia's #1 Concert Promoter, coming in the number 15 spot Internationally with its closest Australasian competitor coming in at 27.

The new website boasts a cutting edge design and a highly functional yet intuitive user interface. coreDNA's integrated applications work collaboratively to draw information from multiple sources to display on singular pages. Featuring a range of interactive and social elements and the latest in digital technology, the highly SEO-friendly website will increase brand awareness and drive traffic, while strengthening Frontier's comprehensive membership program. Membership benefits include exclusive pre-sales, competitions, members-only blogs, and tour announcements as they happen.

Some of the latest coreDNA applications incorporated include Mediacast Manager, which provides the capability for uploading multiple formats of audio and video at any given time; Send to a Friend which allows users to share content with social networks; and geo-specific Personalisation, which allows pages to be tailored down to the individual.

Reegan Stark, National Publicity and Promotions Director at The Frontier Touring Company has said that "we're very excited to be launching our brand new site with bwired. We've been the leading promoter website in Australasia for some time so we wanted to ensure our next site took us even further ahead of our competitors than ever before. We're thrilled that bwired were able to take our vision for the future of our site and turn it into reality".

Frontier Touring's fans can only expect bigger and better improvements to be made to the site over time.

The Frontier Touring win adds to several new business triumphs for bwired, including Nintendo Australia.