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The Benefits of UX
The term "user experience" means different things to different people.
Ask a developer, designer, CEO, marketer or copywriter how to achieve a great user experience and the answer may change from person to person - one might focus on technology, the other on design and layouts, and another on content.
No matter what your perspective, user experience must also focus on how your business objectives fit into this interaction - a crucial aspect of UX but a point that can be overlooked.
Find out how taking the time to consider the user experience of your website will benefit your business and deliver results over on the Web Trends blog by Campbell Wilson.
And check out our upcoming free seminar on user experience in Prahran on June 26th.