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Targeting Online Communication Gets Results

Gecko Kids Fitness, a specialised Fitness Centre for kids, have just launched their brand new website; targeting kids and families with colourful designs, an easy-to-navigate user interface and clear and concise communications.

Gecko needed to update their website with a new design that would take them from static to dynamic, while offering their target market an opportunity to engage and interact with them.

Gecko was rebranded, and the new website loaded with new content and engaging graphics. The new website is now more targeted, and is better suited to meet the information needs of kids and families, offering simple navigation and bold calls to action.

Gecko uses bwired's website management platform, coreDNA, to manage the now content-rich website. Gecko uses coreDNA's Help Module to keep visitors up to date with the latest fitness food and facts. coreDNA's News Module enables Gecko to promote upcoming offers and specials, and the  Blogs Module allows Gecko to instigate conversations and raise issues around relevant topics.

The new website is much more user friendly and offers users a much more interactive and overall positive online experience.

To learn more about kid's fitness, Gecko's services, or to check out the new website click here.