News


We create digital journeys that meet your business goals

Strategy Season Seminar - Key Takeaways

Our first seminar for the year, last Thursday night at the recently refurbished Jasper Hotel in Melbourne's CBD, was a huge success.

Thank you to everyone who attended, and to Jasper Hotel for the use of their venue.

The key messages on getting your strategy together were as follows:

- Gather background knowledge on your industry and the competition

- Know your customer personas

- Work out your goals for the website

- Engage with the best support in order to achieve your goals

- Decide on the best way to connect with your users

- Analyse your site performance

- Track the user experience

- Make your website the home of your digital communications

- Make relevant changes to strategy and your website based on data-driven decisions.

The full Strategy Season Seminar presentation can be downloaded here.

We look forward to our next event with General Assembly - register now before tickets book out!

bwired Strategy Season Seminar