We create digital journeys that meet your business goals
Strategy Season Seminar - Key Takeaways
Our first seminar for the year, last Thursday night at the recently refurbished Jasper Hotel in Melbourne's CBD, was a huge success.
Thank you to everyone who attended, and to Jasper Hotel for the use of their venue.
The key messages on getting your strategy together were as follows:
- Gather background knowledge on your industry and the competition
- Know your customer personas
- Work out your goals for the website
- Engage with the best support in order to achieve your goals
- Decide on the best way to connect with your users
- Analyse your site performance
- Track the user experience
- Make your website the home of your digital communications
- Make relevant changes to strategy and your website based on data-driven decisions.
We look forward to our next event with General Assembly - register now before tickets book out!