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Nintendo stands strong against the recession with record profits and a fresh online strategy...

Despite the current economic climate and with most Japanese electronics giants feeling the pinch, Nintendo is standing strong with record profits for the year.


The Age recently reported Nintendo's success, elaborating to say that the company is "pinning its hopes on new games and energise sales".


bwired is proud to play a part in the future web development for the company after recently launching the website with our ground-breaking software, coreDNA, and signing on to manage Nintendo Australia's online content and marketing as well as ongoing development for microsites. The microsite for the Nintendo DSi was the first cab off the rank.


Nintendo alongside many other globally successful brands recognize the value of the web and what it can do for your business. Specifically, Nintendo will be using the website to improve their internal processes and provide the company with innovative ways to reach their customers and improve loyalty.


Our scalable approach coupled with our extensive experience and diverse resources enabled us to make Nintendo's online presence work for them, increasing their customer base and making them more accessible.


Preliminary indicators of the success of the site include a sizable and sustained increase in the number of unique page views they receive per month.


Congratulations Nintendo!