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Max's Muscle Up Challenge is a fitness competition challenging people to get into shape in 12 weeks. The competition is free to anyone, but they must use Max's products, like protein powders and shakes. Eligible contestants are also in the running to win prizes throughout the challenge.
For the Max Challenge website, bwired needed to create a website that would allow the company to share information with contestants, such as diet plans and competition information, provide a login section for registrants, and let registrants upload their before and after photos and profiles to the Max Challenge website.