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Google's Freshness Algorithm - Break Through the Jargon

A new "algorithmic improvement" from Google will help users find the latest and most relevant results for approximately 35% of their searches. With the creation of platforms like Twitter, real-time results have become increasingly important. The idea behind this change was to allow users to search for a recent or upcoming event and find a pertinent and recent page that may be only a few hours old as opposed to a page that was created weeks or months earlier.

To find out more about this new development and find out how your organisation can benefit, read our blog post from Managing Director Sam Saltis.