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Google launches 'city experts program'

The Google City Experts Program is the latest initiatve launched by Google, offering rewards for contributing reviews to Google+ Local and Google Maps.  According to Google, the program "brings together the most active users on Google Maps who write reviews and upload photos of local places”.

For the moment, the program is only being offered in select cities at the moment including Chicago, New York, San Francisco, and Austin, London, Sydney, Tokyo and Osaka.

If this program proves to be successful,  Google could potentially elevate the reviews to  a featured status when anyone searches for the business on Google.