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Did You Know Surfing the Internet at Work Makes Us More Productive?

Did you know surfing the internet at work makes us more productive?

Lets face it, between our work and personal lives we spend a large proportion of our time on the internet, even more so with the advent of social networking sites that allow us to keep in touch with friends and family, e-Commerce breakthroughs that allow us to quickly and easily purchase practically anything and RSS capabilities that keep us informed and up to date on the latest news and events.

If you use the internet at work, its likely that you've spent time surfing the web for one reason or another outside designated break times. Well, it no longer has to be a guilty pleasure for employees or a source of concern for employers! We found proof that surfing the net for pleasure during work hours actually increases our concentration levels and helps make a more productive workforce.

According to a new University of Melbourne study on "Workplace Internet Leisure Browsing" (WILB), workers who engage in WILB - within a reasonable limit of less than 20% of their total time in the office - are more productive by about 9% than those that don't.

Organisations should capitalise on these statistics and increase interactivity by building online communities around their brand through forums, blogs and social network groups, encouraging staff, customers and prospects to to engage with each other, enhancing productivity, boosting morale and building brand equity through increased engagement and stronger brand relationships all at the same time!

So, now that you're on our website (with great tips on how to enhance overall organisational effectiveness), check out our blogs and whitepapers, or kick back and flick through our showcase for the latest in web design and development- and go back to work refreshed, knowing that you're doing your bit for your company!