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Content is King - but why?
Content is King: It may be an overused phrase, but it's for good reason.
Creating and sharing content is not only a good way to engage with your customers/fans/followers or establish your organisation as an informed expert (and possible thought leader) in your industry; content is also great for SEO - crawlers love dynamic websites with fresh content (and that means new content that is valuable for your visitors, not just some measly rewording of your existing copy for the sake of change).
Content that is "SEO friendly" is also important....but more on that in a later tip from bwired!
Meanwhile, you may want to check out our blog post about writing for the web; it isn't quite the same as writing for other media.