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bwired Partners with Nintendo Australia to Boost Online Results

bwired today announced it will partner with Nintendo Australia to drive the gaming giant's online performance across multiple sites including . The partnership is built on the implementation of bwired's website management platform, coreDNA.

The move comes after extensive testing of bwired's design and development capability across and associated microsites (including Pokemon Platinum and Wii Sports Resort). Resulting in increased site traffic and customer base growth, bwired's experience base, capability and technology proved a match for Nintendo's large-scale requirements.

Sam Saltis, Managing Director of bwired, said that the partnership process with Nintendo Australia confirmed that bwired's level of service and scalability was equal to the global gaming giant's requirements. "Nintendo Australia's multiple sites and developments really highlight our ability to respond and adapt quickly to changing market conditions, and assist our partners to do the same" said Saltis.

Kalum Buckland of Nintendo Australia instigated the move to bwired's coreDNA platform. He says the platform is perfectly suited to dynamic websites, which demand scalability, flexibility and integration. "bwired's coreDNA platform makes it possible to get large online projects up in a matter of weeks, projects that might take up to 6 months to build otherwise," said Buckland. "Coupled with bwired's willingness to custom develop elements for our specific needs, and the broad range of services they're able to provide, working with bwired is helping us quickly expand our online business."

coreDNA puts the brand owner in control, making it quick and easy to update website content and streamlining the execution of Nintendo's many integrated marketing communication campaigns. The tools the coreDNA platform provides are tied to the execution of Nintendo Australia's business outcomes, helping achieve measurable results online and offline.

Globally, Nintendo offers an extensive range of the latest consoles, games and accessories for the growing gaming community. The Nintendo Australia website provides visitors with information, images and video demos of the wide range of products, as well as engaging members through competitions, hints and tips,the latest news and online support.  is the primary place where customers learn about product launches and new gaming technology. bwired's coreDNA platform reflects the level of quality and innovation expected of the gaming giant. Working with bwired on online strategy and solutions, Nintendo Australia will create new and exciting experiences for their customers and prospects, strengthening results from online activity as a result.