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bwired Launch Nintendo Australia's First Mobile Website

bwired launched Nintendo Australia's first mobile website today, increasing the global gaming giant's reach to a rapidly growing mobile audience. The www.nintendomobile.com.au mobile website is optimised for today's most popular mobile devices, including iPhones and the Nintendo DSi.

In line with the shift in mobile device usage from social networking towards research of and purchasing from organisations; Nintendo Australia has geared the new mobile site around products, using bwired's website management platform, coreDNA, to engage users with an intuitive user interface, targeted content and high speed loading times.

The new mobile website allows users to access the latest range of consoles, games and accessories, as well as news on events and product releases anywhere, anytime from their mobile device.

Sam Saltis, Managing Director of bwired, said that as the information hub for new gaming technology, it was essential that Nintendo Australia become mobile accessible. "It's essential for any organisation that recognises the power of a strong online presence to consider the growing use of mobile when formulating digital strategy for 2010 and beyond. To remain competitive, organisations must consider mobile technology at the onset."

Kalum Buckland of Nintendo Australia says "With the launch of our new mobile site, Nintendo Australia's online presence continues to grow and evolve through our partnership with bwired. Watching recent trends in mobile device activity steadily increase we were able to respond immediately to develop and deliver a mobile website of high quality that meets our many technical requirements in a short turnaround time. I am thrilled with the final product and its flexibility to expand in line with growing mobile site demand and consumer expectations"

With further enhancements set to be made to the Nintendo Australia website and mobile site over the coming months, fans can look forward to a range of exciting new features in 2010.

bwired recently worked with Nintendo Australia to produce The New SUPER MARIO BROS. Wii Sound Board, part of a cross-promotional campaign to further develop the online community surrounding the www.nintendo.com.au website. The Sound Board allows users to create and record their own personal Mario voice message by combining pre-recorded Mario words phrases and sound effects, which can then be saved, emailed to friends and family and shared on social networks. The viral campaign reached thousands in the first few hours of going live, and broke all expected forecasts to become Nintendo Australia's most successful viral campaign.