Sep 28, 2015

Why a Design Brief is So Important

Ever contracted a website designer to build you a site and been thoroughly dismayed with the results? Or maybe you’ve heard a few horror stories about it happening to somebody else’s business.

Perhaps you’ve just seen some shockingly bad sites.

If you don’t have a comprehensive design brief in place, there are going to be issues.

The continual back and forth communication required when you don’t have a strong design brief in place at the start of the working relationship between you and your design team can be one of the most frustrating experiences imaginable.

For some, a poor outline of what’s expected straight out of the gates causes enough trouble that a company will decide to scrap their new website project altogether.


So What Is A Design Brief?

A design brief is an initial document, created by both the designer and the client, which provides a point of reference to work from across the entire design process.

It enables you to outline what you’d like in your website, and for the designer to prompt for the more technical aspects that you may not have thought of.

It’s a document that can be referred back to at all times that ensures both parties are adhering to agreed-upon outcomes and objectives of what you require.


What Does A Good Design Brief Contain?

  • The purpose of your website
  • The key objectives of your business and/or website
  • Your company mission
  • A detailed description of the intended audience of your website
  • A description of your competitive advantage
  • Your competitors and their websites
  • Your current position in the market
  • Why your current website is inadequate
  • Other websites’ graphic design elements that you admire
  • Essential elements that you require in your new website
  • A set colour scheme, or a palette that you’d like to try
  • Fonts that you’d like to use
  • Some functionality or navigation that you’d like to use


Why Is A Design Brief So Important?

With a detailed design brief, both parties can save time and money from the get-go. It allows both the designer and the client to gain an expectation of the sort of site that will ultimately be delivered.


Some Food For Thought

Remember that your website is to be designed with your customers in mind. It should be what they want to see and what they need, not necessarily what you would like to see.

Discussing the differences between the two is a good conversation to have with your design team. They’ve likely been through the process many times before and worked with a large variety of different audiences, as well as constantly researching to find out what’s working for others.


Where To From Here

If you’ve got a website that looks dated, is poorly designed, has errors in content or links, looks just so generic, or perhaps you’ve got a mishmash of mismatched content across a range of company sites, then bwired are the team to help overhaul your online presence.

We’ve been in the web development game for over 15 years, and know what’s involved in providing the freshest sites for our customers.

Because we believe in transparency throughout our processes, you can take a sneak peek at our design brief that helps ask our customers the important questions and initiates the design cycle.

Download our design brief here

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