Oct 28, 2015
Set up Goals in Google Analytics
Setting up goals in Google Analytics is helpful as it can help you to measure (and then achieve) your marketing goals. Goal tracking is easy to implement and is key in analyzing the performance of different areas of your website. You can use goal tracking to oversee things such as newsletter campaigns, sign-ups, and sales.
Step 1. In Google Analytics, click Admin from the top menu
Step 2. On the far right hand side under “All Web Site Data” select “Goals”
Step 3. After clicking on the “Create a new goal’ icon, you are then prompted to set up your goal by either selecting a template or a custom design.
Step 4. Name your goal something that describes it so it’s easier to find later. Then select the “Type” which in the case of newsletter signups is “destination”. We use this because we know that when people sign up to the newsletter, they end up at the www.mywebsite.com/thanks.html page.
Step 5. Next enter the goal details. Given we chose the option of “destination” here is where the URL destination is entered.
Step 6. Select “Save” to verify your goal. Selecting the “verify your goal” link will also let you know if your newly entered goal has happened in the last 7 days.
Step 7. Your goal should be set up! To track your goal information, view the Conversions > Goals option from the main Analytics menu.