Aug 26, 2015

How to Filter Out Your Staff in Google Analytics

One of the most common questions we’re asked in regards to Google Analytics is if the data automatically excludes traffic from the workplace or computer that maintains the site. The answer to this is unfortunately not. Google Analytics shows traffic from everyone. You might be able to gauge the results more accurately by looking at Users (‘unique visitors’, in the old terms) rather than Sessions (‘visits’), but by far the easiest way to do it is to set up a View that filters out traffic from yourself or your workplace.

Bear in mind that filters only work on future traffic – they will not have any effect on past data.

Filtering out Internal Traffic

1. Do a Google search for “What is my IP?”

2. Copy the number that appears (it should read something like 222.111.11.111). If you need to filter out your whole office, and your business has a range of IP addresses, get a list of them from your IT manager

3. In Google Analytics, click Admin from the top menu

In Google Analytics, click Admin from the top menu

4. In the far right column, labelled VIEW, click the drop down box and select Create New View

In the far right column, labelled VIEW, click the drop down box and select Create New View

5. In the Reporting View Name field, type Internal IP Exclude (or whatever best represents to you that you’ve filtered out your business’s usage).

6. Change the reporting time zone to your time zone

In the Reporting View Name field, type Internal IP Exclude

In the VIEW column, it will now have selected the new view.

7. Click on the Filters menu item.

8. Click the red button to add a new filter

Click the red button to add a new filter

9. Fill out the fields as follows.

Filter name: Exclude Internal IP
Filter Type: Predefined
Select Filter Type: Exclude
Select Source or Destination: Traffic from the IP addresses
Select Expression: That are equal to (N.B. If your business has a range of IP addresses, choose ‘that begin with’ or similar, and enter the beginning of the IP address in the IP address field.)
IP address: (Enter your IP address that you copied from Google before).

10. Click Save.

Fill out the fields as follows.

From now on, when you view the analytics data from within that View, it will exclude any traffic that’s come from that IP address.

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