Nov 26, 2014

Mobile experience is everything.

As we are all aware, the mobile market is booming. This has had some implications for digital marketing which is when responsive websites come in handy.

How important is it though to create a seamless mobile experience?

As more people use smartphones, they adapt to that and expect all websites to deliver that same experience. Google will be penalising sites that are not configured for smartphones.

If that wasn’t enough here are some global statistics;

1. The average person is checking their phone approximately 150times a day.

2. As of OCT 2013, over 50% of emails are opened on mobile devices.

3. At the current rate of growth, over 50% of all global internet browsing will be done on a mobile device by 2015.

It is not enough to have an optimised site, users expect seamless experiences across every area of your brand and this includes emails. Ensuring that the email campaigns you send out are optimised for mobile devices this means that the brand experience will continue across all digital communication to users.

Studies from LightingBuy show that 80% of emails that are not optimised will not be read and that 30% of those people will unsubscribe to that email. This shows us that you cannot expect that great content will be read if delivered in ways that do not deliver a seamless user experience.

Furthermore, studies show that if your site is not optimised 61% of your traffic will leave your site for a competitor’s.

If we have not convinced you yet, here are a few more reasons you should care about your mobile site optimisation;

4. 79% of smartphone users use their phones to help with shopping and 74% make a purchase as a result.

5. 56% of mobile purchases motivated by marketing were inspired by email.

6. 70% of mobile searchers act within an hour; only 30% of PC searchers do.

 

Mobile sites are something you cannot ignore, it’s time to start paying attention before your customers stop paying attention to you. 

Contact us to ensure your website is mobile optimised. 

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