Your digital empowerment is our passion


Strategy

Our Approach: Strategy

A plan of action designed to achieve a long-term or overall aim.

noun ˈstratɪdʒi

At bwired your digital empowerment is our passion. Our approach in developing a digital strategy is a consultative process to engage with our clients and their stakeholders.

Discovery

Conducting discovery workshops, and market research to determine and document:

1. Your opportunities in the marketplace

2. Your segmentation and targeting

3. Your digital value proposition

4. Your digital goals

5. Your digital audience persona’s

6. Interactions to drive traffic and sales

User Experience

A responsive design brief would be crafted prior to development of low fidelity wireframes to provide schematic representations of the desktop, tablet & mobile viewports.

Graphic Design

Approved wireframes, and branding and style guides will facilitate the primary inputs of the graphic design process.

Analytics

To enable future optimisations, it is imperative that the Strategy informs the Build process.

 

> The Build process