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Jun 05, 2013 | SITE RSS Stay Healthy on the Web with Webmaster Tools
Google’s Webmaster Tools help your organisation understand and improve your website’s visibility and performance. By using Webmaster Tools, you can see the errors that Google finds on your website, and the errors that may be preventing users from finding you on the Internet. What is the Google Bot? The Google search bot scans your website, “reads” it and...
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Jun 04, 2013 | SITE RSS Facebook Home, What We Don't Want in Mobile
Facebook Home is software for Android phones (NOT a “Facebook phone” or an operating system) that allow users to put Facebook activity at the front and center of your phone with a feed of photos and status updates that serves as a home/lock screen-replacement, a messaging feature called “Chat Heads” that mixes text messages with Facebook messages, and an application...
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May 31, 2013 | SITE RSS Google Analytics 101 - Apply to your business today!
Did you miss our May seminar on Google Analytics and Adwords?..or perhaps want a refresher of what was covered? Check out my post below for the first of two recaps on our previous seminar - What is Google Analytics? The more official line describes Google Analytics as a tool that enables marketers to generate detailed stats about website traffic. It reveals the sources...
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May 30, 2013 | SITE RSS Responsive Design - Too New to Use?
Responsive design is one of the latest hot topics in web development. But as this article points out , it is only in its infancy. How can we balance the “newness” of responsive design with its ability to improve an organisation’s web presence? (Read our overview of Responsive Design from Head Designer Vivian Trang.) Making Responsive Design Work There are some...
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May 30, 2013 | SITE RSS 6 Tips for Repurposing Content for Marketing
Creating and maintaining great content on your website can positively affect many areas of your web strategy including social media, long tail keywords, organic search and other areas of SEO. But this can be an overwhelming prospect for a business, especially one that is already tight on time and resources. So how can you keep adding new, useful content without dedicating hours and...
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May 27, 2013 | SITE RSS Business Presentations - An unlikely nexus
People say they’d rather die than speak in public. Obviously it’s an absurd premise; give it some thought if it’s not immediately clear why. Have you ever considered there’s a nexus between building a website, presenting a seminar and fronting a rock n’ roll ensemble? You may be surprised to learn that there is. Each sees the architect putting themselves...
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May 25, 2013 | SITE RSS Reconsidering Google+
Google+, the social media network of Google, has had plenty of detractors that say it’s never going anywhere (the phrase “Google Minus” comes to mind). But whether we like it or not, Google is integrating the network into many of its products and it also has a whole lotta users! Google+ doesn’t come close to the number of users on Facebook, but it surpassed Twitter...
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May 22, 2013 | SITE RSS Targeting Long Tail Keywords
Long tail keywords, when utilised correctly, are an excellent tool in SEO strategies. According to SEOmoz, long tail keywords comprise approximately 70% of searches . These searches tend to be more useful to businesses because the user is likely farther along in the buying/conversion process and looking to take action, rather than just browsing for information. “Long...
