Last week, Campbell Wilson – our Director of Sales – wrote about how social media helps your search strategy . (You can hear him discuss this in person at our upcoming free seminar on October 9th in Melbourne – details are on our Events page .) Today, I’d like to give some ways to add social media to your web strategy and how to make it meet your...
Earlier this month I wrote about a single feature that provides multiple benefits for an eCommerce website – user reviews. But what should you do if adding user reviews to your online store or website also brings negative reviews? The Good Behind Bad Reviews Instead of looking at the possibility of negative reviews (and it’s only a possibility!) as a reason to skip...
With the latest Penguin updates once again emphasising the importance of unique, high-quality content, I’d like to share an important if sometimes unpopular feature of eCommerce websites – product reviews. Why unpopular? Some businesses are afraid of reviews and the negative opinions that can come along with them. I’ll write in more detail on negative reviews, and why...
The user experience industry is a growing and changing industry that can be difficult to pin down and define. As user experience continues to develop (and become distorted), bwired’s Business Development Manager had a look at the UX industry today as part of his extensive presentation on user experience at one of our free seminars. Here are some of the main points from Chris’...
Last week I talked about some of the dos and don’ts of website deployments based on my interview with Nigel Freitas on Sky News Business. Today I’d like to go into more detail on web strategy and expand on some of the other points I briefly discussed with Nigel. What are the essential elements of a website deployment? 1. Online strategy In order to begin...
At the Internet Show last month, I spoke with Nigel Freitas from Technology Behind Business on Sky News Australia. Nigel and I spoke about the do’s and don’ts of website deployment – if you missed the video, you can catch it on the Sky News Australia website , see the Technology Behind Business, seg 1 (5/5/12) and skip to minute 7:15 to see...
Last week over on Web Trends Campbell Wilson talked about the importance (still) of blogging so, on a related note, I’m talking about creating content (like blogs) and finding inspiration when the ideas are running short. So here are some quick tips, and while they won't suit every business, I hope they will get you thinking local and get some content ideas of your own...
Not-for-profit organisations turn to both online and offline channels to accomplish their goals, including promoting a cause, telling an organisation's story and establishing its identity, seeking donations, establishing authority and credibility, and sharing the work being done (and where donor money is going). I'd like to share some online strategy tips for...