Usability & Functionality |
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| 1. |
Do you use flash throughout your website?
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| eg. moving imagery, videos |
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| 2. |
Is the page layout of your website consistent? |
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| eg. look and feel, menus, call to actions |
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3. |
Does your website allow visitors to customise their experience? |
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| eg. tailor their shopping experience to types of products they are interested in |
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| 4. |
Can your website support secured content? |
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| eg. areas which require authorized users to login |
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| 5. |
Can you manage content on your website |
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| eg. create/edit/update pages, images or content |
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| 6. |
To what extent do the tools you use for your website interact with each other? |
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| eg. multiple sources of technology or integrated applications |
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| 7. |
Google Page Rank?
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| 8. |
Is your site navigation consistent? |
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| eg. menu locations, click throughs, tabs, buttons |
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Research |
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| 9. |
Can you poll your visitors? |
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| eg. polling application on your website |
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| 10. |
Can you survey your visitors? |
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| eg. can you run client surveys through your website? |
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| 11. |
Can your website collect visitor registration information? |
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| eg. can visitors subscribe to areas of your website |
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| 12. |
Are you able to create custom forms? |
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| eg. medical practices provide some patient forms online |
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| 13. |
Does your website collect visitor activity information? |
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| eg. how visitors arrive at your site (referring sites/search terms), where they went, how long they stayed |
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Image |
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| 14. |
To what extent do you use e-newsletters for marketing? |
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| 15. |
Are your products and images clearly displayed? |
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| 16. |
Do you use photos throughout your website? |
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| 17. |
Is your website custom developed or do you use a content management system? |
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| 18. |
Does your website provide information to a range of stakeholders? |
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| eg. are you able to tailor communications to different stakeholders |
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Sales |
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| 19. |
Can visitors join your database through your website? |
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| 20. |
Are you able to send communications to your stakeholders through your website? |
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| eg. newsletters, documents |
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| 21. |
Does your website communicate your business relationships? |
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| eg. partners, clients, suppliers, associations, networks, |
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| 22. |
Do you allow visitors to interact with you through your website? |
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| eg. forums, comments |
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| 23. |
Are people able to purchase through your website? |
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| 24. |
Are you able to customise (include/exclude) product information for your various segments? |
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| eg. inclusion or variance in product prices for general public/wholesalers/retailers |
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| 25. |
Does your website highlight promotions/specials? |
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Efficiency |
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26. |
To what extent can you manage your website? |
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| eg. do you have control over content and functions like sending/uploading information |
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| 27. |
Do you provide help for your visitors? |
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| eg. resource centre, FAQ’s |
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| 28. |
How current is the news on your website? |
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| 29. |
Do you use your website for internal business activities? |
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| eg. document management, document storage, communications |
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| 30. |
Does your website provide detailed usage reporting? |
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| eg. statistics on visitor traffic |
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| 31. |
To what extent does your internal staff use your website? |
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| eg. for intranet/operational purposes |
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| 32. |
How current are the products/services on your website? |
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| 33. |
Do you use your website to share information/company documentation? |
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| eg. file management |
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| 34. |
To what extent does your business utilize an intranet? |
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| 35. |
To what degree does your website support a community? |
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| eg. forums, blogs |
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| 36. |
Can you personalize your visitors’ experience in terms of design/information? |
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| eg. change the design or information viewed through an authorised login |
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| 37. |
Is your website important to the running of your business? |
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| 38. |
Is your website integrated with your backoffice systems? |
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| eg. accounting systems |
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| 39. |
Does your website integrate with third party software? |
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| eg. CRM database |
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| 40. |
Does your web development company contribute to your website strategy? |
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