bwired - News

How to Build a Successful eCommerce Strategy

On an eCommerce website, the complete customer experience - from search and entering the site through to post-purchase experience - allows for many opportunities to engage customers and deliver business objectives along the way.

This month we're sharing our whitepaper "10 Reasons Why E-Commerce Fails", a list of ten all-too-common practices that leave many organisations with a failed eCommerce site and many missed opportunities to use the online retail channel to achieve their business objectives.

Visit our Whitepapers page or click here to download: 10 Reasons eCommerce Fails

We also have some great event opportunities for those interested in eCommerce:

You can also register for our FREE eCommerce seminar on May 15th in Melbourne. Details are available on our Events page.

Online Marketing Consultant Needed

Due to the rapid growth of our Strategy Services department we are looking for a full time Digital Marketing specialist that can demonstrate proven results managing Search by advising & assisting clients to implement & manage effective Search strategies. In addition you will be working with our Strategy Services team to deliver related online services including Social Media, Online Strategy and other online marketing deliverables.

For more details, visit our Seek job listing now.

Social Media, eCommerce and more at The Internet Show

The Internet Show Melbourne is Australia largest internet business expo and conference and it's coming to Melbourne on April 30th and May 1st. At the 2012 show, 7 conferences and over 60 FREE seminars will cover topics like:

Social media and how to create brand advocates and drive sales
PPC, SEO and Mobile Advertising
Creating, planning and executing Digital Marketing campaigns
Online video and creating engaging content
Mobile apps and websites
Content management

Register today for the free exhibition, then visit us at Stand 22 to chat to our team and enjoy the exhibits and seminars.

We'll be speaking at multiple events at the Internet Show, including the Social Media Conference and two FREE seminar - find more details on our Events page!

Bridge the Gap in Digital Marketing Knowledge

As a business that has been working in the web for over a decade, we know that digital knowledge and skills are an essential component of business today, but one that is often missing. Meanwhile, companies are eager to become more experienced in the web and employees are eager to learn, but there is often a gap in knowledge and in resources.

A Digital Marketing Certificate course, one of the first of its kind in Australia, is now available from Chisholm on either their Frankston or Melbourne CBD campus. Students will gain skills and knowledge in digital marketing, including:

digital marketing strategies
managing digital marketing platforms (including social media, web and mobile)
digital marketing campaigns
evaluating and managing social media marketing
project management.

For more information about this program and how to get involved, visit the website today.

bwired has been working with Chisholm on the development of this course and we're excited to share this opportunity with you!

The Marlo Group website portrays high calibre of company

The Marlo Group is a leading specialist in enterprise integration services, but their website wasn't quite portraying a professional, credible and client-focused company that had an unparalleled delivery record.

This week, we've launched the redesigned Marlo Group website with a new design and new functionality to match the needs of the highly successful company.

Check out The Marlo Group website today and see how a website redesign can help an organisation create a website that is consistent with its position in its industry and that reinforces that position to potential and current clients.

Another Successful Launch for the Recruitment Sector

Our latest launch for Rubicor is an exciting one for us - this week we've launched the main site for Rubicor!

After successfully releasing 23 brand websites for the recruitment organisation, we are now happy to release the main Rubicor website.

The site allows Rubicor to highlight and promote its many strengths as a recruitment organisation, including its diverse brands and the wide range of industries that the company can service.

On the site, visitors will also find:

Rubicor's story and its values
Investor information
Case studies
Employment opportunities
Business services
Contact information
And more...

With a fresh new design, the Rubicor website allows companies to discover how Rubicor can match any recruitment need based on their knowledge and experience in the sector, their global reach, and their networks.

Visit www.rubicor.com.au today to explore the new website - we're very proud of this launch this week!

Don't Focus on Design

Design is a key element in a website build; however, when an organisation fixates on how the website looks, many other essential elements can be lost along the way, like website technology, usability, social media or mobile. And these elements are often the ones that will truly determine your website's success. In fact, we shared our thoughts on this subject in an article over on Smart Company earlier today.

A website must support your business goals and deliver your objectives. A great looking site isn't going to do that if there isn't a strategy behind it.

At bwired, we look at your entire business to determine the best strategy for your web project. In our RISE sessions, we hold meet with key stakeholders and set formal objectives so we can understand your needs and ensure our project efforts deliver the maximum outcome for your business.

RISE looks at Research needs, Image (market and brand), Sales (and other key organizational success measures) and the Efficiency of your business operations.

For more information on how we can deliver an effective web strategy for your organisation, call 1300 780 566 or email info@bwired.com.au

Google and SEO - Will You Be Penalized?

In a market saturated by "SEO experts" claiming to optimise your website for search, how can anyone compete? At SXSW, Google's Matt Cutts was asked a question along these lines, leading him to 'pre-announce' that the search engine will start penalising websites that go overboard with SEO.

So what does that mean for the rest of us? Read our blog post here about search engine optimisation and where to begin in this area of search engine marketing.

Search and Social Media Seminar - Back by Popular Demand

As social media continues to grow, search engines are catching on to the influence social media has on search rankings and how people find information on the web. Likewise, businesses are catching on to the many benefits of a search and social media strategy, including improved engagement, interaction and discovery.

At our April seminar, David Warwick will discuss how social media and search can support your business objectives. Register here for our Search and Social Media seminar on Wednesday April 11th.

5 Tips for the new Facebook Timeline + Business Pages

If you haven't heard, on March 30^th all Facebook pages will be subject to the new Timeline design. Love it or hate it (or just don't care about it), it's happening, and I think the new interface will end up being be a missed opportunity for many brands to optimise their social media presence and engage with their audience.

So what can you do to setup your Facebook page and take advantage of the new Timeline? Read our 5 Tips for the New Facebook Timeline blog post here!

Online Trends in 2012 Panel - an Overview

Our recent blog post is a summary of our online trends in 2012 panel discussion - it got a bit heated at times! It was a lot to cover in 2 hours but here's our attempt to summarize the discussion of topics like Pinterest, social media resources, LinkedIn, and keeping trends in check with your online strategy.

Strategy Panel: Online Trends in 2012

Social Media Mistakes - Not a Disaster

This week Coles is in the crosshairs thanks to a poorly planned tweet that gave the Twitterverse an opportunity to mock the open-ended question (hey Coles, remember #qantasluxury?) and criticize some of Coles more unpopular (offline) policies.

But c'mon...why are we calling these types of gaffes "disasters" and "social media suicide"? It was a mistake, and wouldn't it be nice if Coles responded to the criticisms, but it's hardly a failed social media campaign overall.

What's really damaging to your social media campaign is when you don't commit. When you delete negative posts. When you ignore comments from customers or fail to follow up with both the good and the bad posts. When you make the effort to create a space for your brand on a social media network and invite fans/followers to interact with you, then don't hold up your end of the bargain. That's a missed opportunity. More in our blog post here.

bwired Leading Provider of Recruitment Web Solutions

With the launch of a 24th Rubicor Group website, bwired has become a leading provider of online solutions for the Recruitment industry.

Xpand marked the last of a group of 24 websites we launched for Rubicor's various operating businesses in Australia and New Zealand. Rubicor companies provide temporary, contract and permanent recruitment services across multiple industry sectors.

We've also worked with organisations like Six Degrees Executive Recruitment and Seed Talent to provide recruitment solutions that speak to both job seekers and employers looking for the right candidates. While the strategies for each website were far from identical, we have become very familiar with the ins and outs of the industry and how the web can provide an effective channel for recruitment organisations.

Visit our Recruitment showcase to see examples of our work in the industry and the Rubicor group of businesses.

Xpand Your Career - Final Recruitment Site Launched for Rubicor

Xpand is a recruitment and executive search firm specialising in technology, media and communications with offices in Sydney, Melbourne and Singapore.

The newly relaunched website from bwired provides an environment where job seekers can not only search for jobs based on location, industry and job type, but also find helpful information on interviews, writing a CV and other FAQs.

Xpand's newly relaunched website also targets organisations looking to register a job or speak to a consultant about the many services available with Xpand.

Visit the relaunched Xpand now and see what we're going on about!

Pure and Natural: Oil Garden Aromatherapy eCommerce website launched

Oil Garden Aromatherapy is the new online destination for aromatherapy products.

As the #1 retail aromatherapy brand in Australia, Oil Garden offers a huge range of products that can now be purchased from their online retail website. Essential oils, oil blends, moisturizing creams and other products can be found based on a search term, a price range or a category.

Handy hints, FAQs about oils, and natural remedies are also shared on the Oil Garden website to help customers make the most of their aromatherapy purchases. This information also shows how an eCommerce site needs to be more than just a list of products and a shopping cart! Providing helpful information to a customer is a great way to add value, engage with current and future clients and set your organisation apart from the rest.

Visit the Oil Garden site today to view this latest online retail launch!

Do you live, love and breathe the web? We may have a job for you

bwired is seeking a Junior/Graduate Front End Developer for our growing Prahran office - located directly in front of a tram stop and only a short walk from Chapel Street!

This role will provide you with a great opportunity to showcase your front end skills & the opportunity to work with an experienced and supportive (and fun!) team.

View the listing here or email your information to careers[at]bwired.com.au

We're Hiring!

bwired is looking for a Business Development Manager for our growing Melbourne team based in Prahran.

This role involves:

identifying new business opportunities
qualifying clients/leads
preparing quotes, proposals and pitches
closing deals
providing weekly updates on sales activity & forecasts
creative thinking and outside-the-box solutions

For the full listing, click here to visit the Seek website. And if you happen to know any fantastic communicators with a passion for the web and proven sales experience, please pass it on!

Free Event - Search, Social Media and other Web Trends in 2012

bwired is hosting a panel of experts to talk Online Trends in 2012 and beyond, including Search, Social Media, and Video.

The panel of experienced professionals will speak on trends that they are seeing and predictions for 2012 and beyond in what is bound to be lively, informative and perhaps controversial conversation!

Registration and event details can be found on our Events page. We'll see you in Prahran on March 6th!

Whitelion Promotes Event with Relaunched bwired Website

The Whitelion Bail Out 2012 campaign is an important fundraising and awareness opportunity for the non-profit organisation.

At Bail Out events, fundraisers can feel what it's like to be incarcerated while helping out young people who are at risk. But it's not all serious - once your reach your bail target, "inmates" are released and escorted to a Parole Party to celebrate their achievement with friends, family and colleagues.

On the Bail Out 2012 website, visitors can find out about the many bail out events around Australia, including a new Adelaide Bail Out to allow South Australians to join in the fun of getting locked up!

The newly relaunched site has lots of helpful features for a non-profit looking to raise money and awareness, such as:

"Inmates" can register as an individual or part of a team to help raise money for Whitelion and to participate at one of the Bail Out events.
Their fundraising page can then be used to track their progress and to help promote their fundraising efforts.
A login area also allows inmates to sign in and manage their fundraising page.

Started in 2006, Bail Out 2012 now continues to grow, with over $415,000 raised in 2011! Let's keep it going and support youth-at-risk by visiting the Bail Out 2012 page and participating in one of the fun events (or sponsoring a brave soul who has signed up for a good cause!)

We've been supporters of the event and participated in the Melbourne Bail Out a few times and we can really recommend it!

Business Events Victoria

bwired has launched a new website for Business Events Victoria!

With its new site, BEV can promote regional areas of Victoria and the numerous event locations that suit a wide range of business event needs.

For example, a Search function allows visitors to search by region, by accommodation capacity, by meeting capacity, distance to an airport or by travel time.(We also love all the beautiful photos of Regional Victoria on the website!)

Check out the Business Events Victoria website and find out how BEV can support your next business event.

What's Missing from your Marketing/Business/Web Strategy?

Insight is essential

Insight into your customers allows marketers to truly connect to their audience in a demanding landscape where we are bombarded by messages on a daily basis. This was one important point from the Get Schmart Marketing Conference 2012 that really stuck out after listening to all the fantastic speakers.

Read on for more on insight and the many ways it will improve how you engage with customers and deliver your business objectives.

Online Trends Seminar - Panel Speakers Announced!

The four-person panel of experienced professionals will speak on trends that they are seeing and predictions for 2012 and beyond in what is bound to be lively, informative and perhaps controversial conversation!

To register, visit our Events page and book a spot for you and your team today!

Our Director of Sales and Marketing, Campbell Wilson, will moderate the panel, as listed below:

Damian Blumenkranc from Creativa Web Videos

An entrepreneur by nature, Damian first started programming at the age of eight. By 15 he had set up his first online shop selling computer hardware, and in case you are wondering, that was in the pre-internet world. At Creativa, Damian focuses his knowledge and experience to understand his clients' needs and objectives to create effective online video marketing strategies to attract more visitors and convert them into more sales.

Ben Apted from Strategic Project Partners (SPP)

Ben works with private sector and Government clients to develop growth strategies, secure investment funding, and improve processes. Ben was a general manager in a national retail business prior to joining SPP and takes a practical, pragmatic approach to projects with a strong focus on customer needs.

David Warwick from bwired

David Warwick is the head of Strategic Services at bwired and a digital strategy expert. David has held senior executive positions in the web development, corporate communications, design, consulting and technology industries since 1996. David will be speaking primarily on Search and Social Media.

We're still waiting to confirm our 4th speaker, so stay tuned for details!

Top 5 Web Strategy Tips from Sam Saltis and PlanBig

bwired founder and Managing Director Sam Saltis is on YouTube!

Sam was recently interviewed by PlanBig to discuss web strategy, including tips for websites of any size - from the small, free sites to those costing hundreds of thousands of dollars.

To check out Sam's top 5 tips and see what Sam thinks about web strategy, click here: http://www.youtube.com/watch?v=QwAk6KxJ7BI&feature=youtu.be

bwired gets Schmart

bwired reps are attending the Schmart Marketing Conference in Melbourne on Tuesday 21 February and the Thursday 23 February in Sydney.

At the Schmart Marketing Conference, marketers will learn how to bridge the gap between traditional and online marketing, social media and the latest in digital.

There are some fantastic international and local speakers, including Scott Stratten of Unmarketing, Jeffrey Hayzlett and Dan Gregory (you may recognise him from the Gruen Transfer!), to name a few.

We'll be posting a round-up of the conference tomorrow - Thursday 23 February - with the latest insights and advice from the speakers (and our fellow attendees!). Stay tuned to our Blogs and Twitter page for the latest updates, and follow the #smc12 hashtag stream for updates straight from the conference!

5 Reasons Your Digital Marketing Plan is Failing Your Organisation

According to a survey of more than 500 businesses in Australia, marketers are focusing on digital and want to increase their spending in both established and up-and-coming online channels.

But there are many barriers to new investments in digital marketing based on a lack of training and knowledge in the digital space and a lack of awareness about the Australian consumer and his or her level of interaction with the web. But despite the limitations, many opportunities exist for Australian businesses...Read our Web Trends blog to learn more!

Expert Panel to Discuss Online Trends in 2012 and Beyond! Hosted by bwired

Our March web strategy seminar is going to be something a little different - instead of our usual seminar, we're hosting a panel of web experts who will discuss online trends in 2012 and beyond!

Names are going to be announced soon, but our panel includes experts in:

Venture capitalist investment
Video and rich media
Social media
The web and web applications

Details on the event and how to register can be found here - and we'll be announcing the names of our panel shortly, so stay tuned for all the details over the next couple of days!

bwired Speaking at Internet Show 2012

bwired is speaking at the Social Media World Conference at the 2012 Internet Show in Melbourne.

Our Director of Technology and Services, David Warwick, will be discussing the following topics at the social media conference:

The renaissance of words: How search and social media have elevated quality text above visual design
Social media: Where is it headed?

We'll also be speaking at the seminars on topics like web trends, eCommerce and the impact of government intervention in consumer online channels. Plus you'll find us at our stand on the exhibition floor! And if you register by February 24th, you can save up to $260 - download a brochure and get the details here.

And we'll see you in April!

Think Your Audience Isn't Online?

According to a new study involving over 500 Australian organisations, there is an alarming gap between the high rates of online penetration/engagement among Aussie consumers and the attitudes of Aussie businesses. Despite the numbers, many organisations believe their customers aren't on the web and therefore believe there is no need to invest in digital.

In reality, the internet is the leading mass media channel for consumers researching products, services and retailers. So why the denial? We're looking into this digital marketing report in our latest blog post, so stay tuned to our website or @bwired_group over the next few days.

Pinterest - Important for More than Online Retailers

Pinterest is a quickly growing social network that allows users to create and share virtual pinboards based on any number of themes or categories, "pinning" individual photos or items that link back to a website.

As a major driver of traffic for some US retailers, Pinterest has piqued the interest of more than just online shops - and while Pinterest isnt' right for everyone, we talk about the many benefits of Pinterest for multiple organistions (not just retailers) in our Web Trends blog post this week.

Is Google Really Doing No Evil?

In response to the critics, Google's search chief Amit Singhal says SPYW is a new product with plenty of work and improvements to be made in the future. He encourages critics to think of the long-term potential of the product rather than focusing on the first 2 weeks of the launch.

Meanwhile, privacy advocates are speaking out against the latest changes to Google's privacy policy and the amount of data that Google has already been collecting from its users, even before the policy changes.

So what does this all mean for Google? Read our blog post for more on Google and how privacy is at the forefront in 2012.

Social Media Services

Did you know that bwired also offers social media services to our clients?

Though it is often called a "free" tool for business, social media requires a real investment of resources.

By working with bwired, we can help your business:

Utilise social media as an effective channel of communication
Engage with customers and start a conversation
Integrate social media into your marketing strategy
Build a sustainable social media strategy
Invest the time and resources towards the appropriate areas of social media

Stay tuned to our Events page for the latest seminars on Social Media and other topics in web strategy. Next week we'll be hosting an event on Social Media and Search - click here for details and how you can go on the waiting list (this event booked up fast!). If we get enough interest, we may run the event again, so let us know!

The renaissance of words: How search and social media have elevated quality text above visual design

The renaissance of words: How search and social media have elevated quality text above visual design

This is just one of the many topics bwired will be discussing at the Internet Show in Melbourne on Monday 30 April and Tuesday 1 May.

We'll also be talking about social media hype, the impact of government on online channels and online retail at the conferences and seminars, plus we're always available to discuss any other aspects of web strategy you may be interested in!

So stay tuned to the bwired website or Twitter @bwired_group for the latest updates on the Internet Show, and in the meantime take a look at the official website for the show for registration info and more!

Responsive Design - Solve a Problem, Create a Problem

Overall, responsive design is an important idea because it seems to address the demand for a website that can be used on a growing number of devices without a new design and development for each and every device.

But is responsive design always the best solution?

Search & Social seminar SOLD OUT

Our free Search and Social Media Exposure seminar is SOLD OUT!

So if you missed out on our initial registration for the seminar, email chantella@bwired.com.au to be placed on the waiting list and we'll let you know if there are any updates or openings at the seminar.

And keep an eye out on our Events page for upcoming seminars!

Sales Executive Wanted

bwired is looking for a top-notch Sales Executive to join our growing staff in Prahran.

Are you a natural in customer relations?
Do you have proven experience in sales?
Familiar selling Content Management Systems or similar digital solutions?
Experienced in developing a database of customer prospects through cold calling, sales campaigns, conducting meetings and writing proposals?
Know your web strategy?
Love coffee?

Ok, that last point isn't a requirement, but we do have some great coffee in the office and over on Chapel St nearby! And we also have a great team that is looking for a Sales Executive to help build our brand and promote bwired products and services.

For more on the role and how you can apply, visit the listing here or email your CV to campbell@bwired.com.au.

Search and Social Media

As social media continues to grow, search engines are catching on to the influence social media has on search rankings and how people find information on the web. At this seminar, David Warwick discusses the effect social media can have on search rankings and how these two channels are increasingly interdependent..

To find out more and register a spot for you and your team,

UPDATE: All 40 seats for the February 8th seminar are now FULLY BOOKED! If you missed out, be sure to keep an eye on our Events page for future seminars.

The Internet Show Melbourne 2012

It may be a few months away, but the Internet Show Melbourne is coming back to town in April 2012! bwired will again be a sponsor, exhibitor and presenter at The Internet Show, to be held at the Melbourne Convention and Exhibition Centre from 30 April - 1 May 2012.

The Internet Show will feature 5 conferences at one event, including the following:

Social Media
Digital Advertising
eCommerce and Payments
Content Management
Cloud Computing

Visitors can also attend 80 free seminars and see over 50 exhibitors over 2 days in Melbourne.

We'll update you on our presentations and further info on how to register for the Internet Show as we get more details about the event - stay tuned to the bwired.com.au website and on our Twitter page @bwired_group. We look forward to seeing you at the show!

Mobile Web and Content: Don't Tick the Mobile Site Box

Australia is a leader in smartphone adoption, and with faster broadband speeds and more mobile devices hitting the market on a regular basis, the consumption of mobile content is only going to rise.

Mobility is becoming the norm, but too often businesses aren't taking advantage of the many opportunities to connect with mobile customers.

Our Director of Sales Campbell Wilson wrote a blog on mobile content and how to treat it differently than your website.

bwired article published in December 2011 article of "Inside Retail"

MD Sam Saltis wrote an article in the December 2011 issue of "Inside Retail" and discussed eCommerce, satisfying the social consumer, and how to benefit from the multi-channel retailing experience.

Check it out in our Whitepapers section here!

Online Presence Out of Control? Listen Up in 2012

An online presence now spans more websites, social media platforms and online locations than ever before, both inside and outside an organisation's control, and 2011 featured many clear cases where brands were badly damaged.

2012 will be a year for 'listening post' and monitoring (including analytics) tools and their integration into business online communications, CRM, IT and management. Business will look for better ways to understand what customers will need, how they feel and what they are saying about the brand across many channels. When they engage with their customers, individual information will be available to assist with profiling and understanding each customer. Initially there will be a proliferation of these tools as the software builders see opportunity. Late in 2012 leaders in this space will then emerge.

For more on our 2012 Web Predictions, a two-part blog post from Managing Director Sam Saltis, visit the Web Strategy blog here.

2012 Web Strategy Predictions are out, check out what we think about the web and 2012

As we come again to the close of another year, we have sat to think about the next 12 months to see where the web is going as what strategies will impact your website. Since 2007 we have been attempting to see the future of web strategy with some success. Our recap of last year 2011: What Took Off, What Slowed Down and What to Do in 2012 can we reviewed here

This year we feel will be significant with the changes in devices like TVs, Tablets and the continued growth ofsmart phones. 4G will also play a significant role in enabling customers to interact with content on mobile devices on a regular basis. We hope you enjoy our predictions and welcome your feedback.

Part 1

Part 2

2011: What Took Off, What Slowed Down and What to Do in 2012

Last year our Managing Director Sam Saltis made some predictions about the web so that means it's that time of year to see just how RIGHT HE WAS! Well, almost...

Web applications, privacy and mobile were some of the topics Sam discussed - click here to read more!

Social Media Scare? Put Yourself Out There

Dick Smith, Myer and Mitsubishi's Facebook pages were victims of a coordinated "attack" from users urging the companies to withdraw their advertising contracts with media entertainment company Austereo.

Social media leaves brands open for these types of attack on a regular basis - but is that a reason to avoid social networks all together?

Read our blog post about dealing with customers on social media on a day-to-day basis or when major catastrophes strike.

ACMA Report Illustrates Online Retail Opportunities in Australia

ACMA recently released a report outlining the eCommerce marketplace in Australia. This research has some significant implications for Aussie retailers that may be thinking about entering the online space.

As more consumers shop online from both domestic and international stores (and it's not just because of the price - the cost isn't even the most common reason to shop online for Aussies) businesses are "seeking to develop online channels to complement offline shop-front services."

Read more from our blog post from Managing Director Sam Saltis here.

Spyder Displays Launched Today

Spyder Displays has a new website to promote its products and services and improve customer service by offering plenty of information for current and future clients, including:

Express enquiries
Product catalogue
Testimonials
Helpful documents - like artwork specification
Web deals
Portfolio
Help section
and more!

Visit the newly redesigned Spyder Displays at spyder.com.au

New insight into your website's performance with Google Analytics version 5

Are you measuring your website's performance?

Now there is no excuse: the latest version of Google Analytics offers numerous benefits to help your organisation understand your website's performance and how visitors are interacting with your digital channels.

The FREE service can help improve your eCommerce channels, understand what elements of your marketing strategy are working, and improve overall user experience - to name only a few benefits.

Read our blog post on Google Analytics version 5 and what insights your organisation can gain from this tool and how it will benefit your business.

Judy Chirnside Flowers Now Selling Online

Judy Chirnside Flowers is now offering customers the ability to order flowers and other gifts off their new website launched by bwired this week.

With secure online payments now available, customers near Geelong and Melbourne can now order beautiful floral arrangements, baby gifts and other items for all occasions. Soon, event galleries and a secure members section will also be available, adding to the website's functionality and providing further benefits for customers.

Visit the latest bwired launch at judychirnsideflowers.com.au and stay tuned for the latest updates!

DMP Asset Management Launched by bwired

DMP Asset Management is the latest website launch from bwired.

DMPAM offers a range of services to wholesale clients in the fields of Australian equities, Australian hybrids (preference shares and income securities) and Australian corporate bonds and term deposits.

Visit the website today to learn more about the services and history of DMP, to download relevant publications, discover answers to frequently asked questions, and login to a secure client account area.

#qantasluxury another social media fail for Qantas

Qantas has been hit with another social media #fail when a simple social media promotion was hijacked by a still-very-much-annoyed Australian public.

Our own Sam Saltis discusses the poorly planned tweet and other ways Twitter and other social networks can overcome a company's social media presence and get out of hand - quickly!

Also check out our blog post about how to do social media and not look like an idiot (if that's what you're doing for!). We also updated the post with a new tip thanks to the #qantasluxury fail.

Personalised Xmas Shopping with the Nintendo Gift Guide

Nintendo has personalised the Christmas shopping experience for customers of all ages and interests. Browse the latest games for the entire family, a brother, a dedicated gamer or even your grandparents!

Visit the Nintendo Christmas gift guide for Wii, Nintendo 3DS and find out where to buy the perfect gift this Christmas.

6 Steps to Create a Digital Strategy

In an uncertain business environment, a digital strategy must provide real value for your organisation or you will risk wasting time and resources. Our Business Development Manager Campbell Wilson has outlined 6 steps towards an effective and measurable digital strategy that will help your organisation remain flexible but focussed on business objectives.

Check it out here: 6 Steps to an Effective Digital Strategy

Online Shopping for Komb Athletic

bwired has launched the komb Athletic apparel site, allowing customers to shop and personal trainers to register as ambassadors of the brand.

komb Athletic apparel is distributed through this network of personal trainer Ambassadors. komb supports these Ambassadors with financial investments, education and providing access to support networks. komb also supports local community - a percentage of every item sold is donated to the KOMB Community program, which you can read about on the website.

Shop for komb apparel and learn more about the Ambassador program by visiting the site today at kombathletic.com.au

Google's Freshness Algorithm - Break Through the Jargon

A new "algorithmic improvement" from Google will help users find the latest and most relevant results for approximately 35% of their searches. With the creation of platforms like Twitter, real-time results have become increasingly important. The idea behind this change was to allow users to search for a recent or upcoming event and find a pertinent and recent page that may be only a few hours old as opposed to a page that was created weeks or months earlier.

To find out more about this new development and find out how your organisation can benefit, read our blog post from Managing Director Sam Saltis.

Renegade Films

Renegade Films is a Melbourne production company offering a range of services in any region, including Australia and New Zealand. Renegade develops and produces feature films, commercials, television entertainment including comedies, dramas and factual programs, and can film both large and intimate events in all types of venues.

Examples of Renegade's work include the TV show"Wilfred", the "Immigration Nation" on SBS, and filming the "RocKwiz Supports the Bowl" event.

For more on Renegade and its award-winning work, visit the site now!

Online Retail from Ophelia

Ophelia is an Australian-owned company offering Italian-designed necklaces and earrings. This week, bwired launched the newly redesigned eCommerce website for Ophelia. Launched on the coreDNA content management system, the Ophelia website features:

Product catalogue
Shopping cart and checkout
Customer testimonials
Online warranty registration
eNewsletter registration
Secure members login area

To browse the beautiful Italian-made and designed jewelry from Ophelia, visit the website today!

Outdoor Furniture Outlet Ready for Summer

Outdoor Furniture Outlet is one of the latest eCommerce sites launched by bwired - and just in time for summer!

The OFO website offers a range of items in the online product catalogue that can be shipped around Australia. Customers can also view the products from the OFO showrooms in Brisbane and Gold Coast.

The new website offers many benefits for OFO, including:

a showcase of its products,
highlighting specials and clearance items
search functionality for outdoor furniture items
encouraging users to sign up for the OFO newsletter
sharing important information for customers, including warranty and guarantee policies

To see more of this eCommerce site, check out the Outdoor Furniture Outlet website today.

After the Internet Show Sydney

bwired was a sponsor, exhibitor and presenter at the Internet Show Sydney on October 27th and 28th this year at the Sydney Convention and Exhibition Centre.

Over 2 days, our own Sam Saltis and David Warwick presented on various topics including e-Commerce, web strategy, social media and search, and we've gotten some great feedback on our presenters.

If you missed out on the presentations or would like a copy for yourself, visit our Internet Show Sydney page to download Sam and David's presentations.

This page also has some free whitepapers on topics like social media, social commerce, user experience, design and more. Check it out now!

An Introduction to QR Codes

You may have seen those weird looking bar codes on print material, shop windows or billboards - but what do you do with them? And how can they be used by your business to connect with customers?

Read our Introduction to QR codes blog post for some basic facts and suggestions on how to integrate these codes into your business strategy.

An Introduction to QR Codes

Content Strategy - Why Bother?

Content strategy involves planning for the creation, upkeep and use of your content, which includes more than just the text on your website - it's also video, audio, documents, blogs, images, etc.

For more on content strategy and why it's a necessary foundation for your web strategy, read Campbell's blog here.

Gun Front End developer Wanted to Join the team

We are looking for experienced front end developers to join the team.

We are seeking people who;

Are passionate about user interfaces, web standards and cross-browser compatibility
Are able to implement awesome interfaces for cutting-edge websites
Value beautiful code just as much as beautiful interfaces
Want to be part of shaping an amazing user experience for our customers
Keep up to date with current web trends, and likes to follow design blogs and websites

Essential Skills

At least 3 years experience working with HTML, CSS and JavaScript
Have an Understanding and interest in the web technology evolution (HTML5, CSS3)
Experience with jQuery and Ajax (JSON and/or XML)
Have an attention to detail and quality

Desirable skills;

Experience in UX design/implementation
Experience in creating mobile interfaces and/or apps

click here to register your details

Australian Botanical Products (abp) Growing

Australian Botanical Products (abp) has a reputation as a leading supplier of essential oils, carrier oils, raw materials & fragrances for professional use across the world.

Visit the website for more information on their products, impressive facilities, lab capabilities, staff (including a 5th generation French perfumer) & manufacturing services. Plus their FAQs will answer everything you need to know about essential oils and something called a UV/vis spectrophotometer!

PWB Anchor Launched by bwired

PWB Anchor has been manufacturing chains for nearly 90 years and utilises stock from recognised Australian and International suppliers.

On the PWB Anchor website, visitors will find helpful features like:

Product catalogue
Submit online quotes
Downloads, including catalogues and information leaflets
Secure login area for suppliers
PWB Anchor blog with insights into PWB products, tips and training for the care, use and inspection of the products

Click here to view the new PWB website, including some great old black and white photographs on the homepage.

Nintendo Website Goes Up in Flames

To mark the release of the Nintendo 3DS in Flame Red, the Nintendo site has gone RED and is now offering a competition to win a Flame Red Nintendo DS.

You can also watch the latest videos of Nintendo 3DS games and check out all the Nintendo competitions, news and games.

Visit nintendo.com.au to view the fiery new look and check out the Nintendo 3DS in Flame Red, available September 22nd.

A Boost of Energy for Maxine's Burn

Maxine's Burn has received an upgrade to its website - a source of nutrition, exercise and health information on the range of Maxine's protein shakes and bars.

The website features helpful content, including videos and blogs (using the Mediacast and Blogs modules), that help with nutrition, exercise and maintaining a successful diet plan with the help of the three Maxine's Angels - Kate, Ellena and Lisa. Check out the website at www.maxinesburn.com.au

Maxine's Burn is a high-protein formula for active women looking to burn fat and tone muscle. The delicious and convenient shakes and bars are low-carb, low-fat and soy and gluten-free with fat burners and carb blockers, letting you make smart diet and exercise choices by reducing cravings and boosting energy.

Say Hello to Primus Accella

Primus Accella is a fully configurable, hosted IP Phone System designed to grow with your business while optimising business efficiency and enabling business continuity.

To demonstrate how Primus Accella is the smart choice from both business and technology standpoints, Accella has introduced Sally Layman and Dennis Jargon, two personas with different perspectives on the benefits and features of the telephony system.

You can watch video, read information and learn more about Primus Accella at www.accella.com.au, on the Facebook page, or by following @SallyLayman and @DennisJargon on Twitter.

Another batch of Rubicor Group websites launched

bwired has launched five more Rubicor recruitment sites over the last 2 weeks:

Challenge Recruitment
Apsley Recruitment
PowerHouse People
Locher
Careers Unlimited

Each of these organisations have different types of industry expertise and required their own look and feel while also providing certain functions like job search, uploading CVs, secure member login area and news items.

Check out the different looks for these 5 Rubicor sites by clicking the links above.

And to see some of our earlier Rubicor launches, check them out here and here!

Nintendogs + Cats Photo Competition

Our latest Nintendo launch is the adorable Nintendogs + Cats Photo Competition with the chance to win $5000!

Check it out here: http://gamesites.nintendo.com.au/nintendogs-and-cats-photo-competition/index.php

You'll find information on the photo competition, a spot to upload an entry, competition entry tips, and you can find out about a special treat for Sydney fans - a Nintendo Australia Pup Up Store!

Apsley Recruitment, another Rubicor launch from bwired

Apsley Recruitment is the latest of 25 Rubicor sites to be launched by bwired.

Established in 2002, Apsley is a 100% Australian owned niche recruitment consultancy with specialist capabilities in Banking & Finance Operations, Equipment Finance and Office Support (Sydney and North Sydney).

Visit the website at apsleyrecruitment.com.au to view news and information on bespoke services for clients and candidates, to submit a CV, browse job positions and to access resources for job-seekers.

And stay tuned for more launches from bwired!

25th Anniversary of The Legend of Zelda

A Nintendo website launched by bwired commemorates the 25th anniversary of the Legend of Zelda. The action-adventure game has grown and evolved over the years and now fans can look back at the History of Zelda, download wallpapers, view special videos and features and participate in a Make Your Own Zelda Flipnote competition!

All of this - and more - on the Legend of Zelda 25th anniversary site, launched by bwired last week!

Five more Rubicor sites launched!

Five more recruitment sites from Rubicor Group were launched this month from bwired:

These sites allows job candidates to access employment opportunities, resources, upload CVs and search/browse for jobs in multiple industries in Australia and New Zealand.

International Baggage Service from King and Wilson

For international baggage services from King & Wilson, the baggage.kingandwilson.com.au is here to meet all your needs. This service specialises in shipping excess baggage and small quantities of unaccompanied personal effects (think golf bags, surf boards, etc) to the UK, Ireland, Europe, New Zealand, Hong Kong, South Africa and Canada by sea or air.

Services from King & Wilson include packing, collection, shipping, customs clearance and delivery to residences. Details and special discounts are now available on the website, along with a great feature - instant quote!

bwired a speaker at Tourism conference

Next month, bwired's own David Warwick, Director of Technology and Services, will be a speaker at the 2011 Tourism and Event Excellence Conference on September 7th in Melbourne at the MCG.

The conference will be held over three days and David will be speaking on the final day about Web strategy and tourism.

The conference will focus on a range of topics for organisations in the tourism industry, including Marketing and Consumer Trends, Policy Development, Event Management and Skill Development, and several networking opportunities are available throughout the conference.

For further details on the conference, visit the site and register today.

Five:am Yoghurt site shortlisted for Create Awards

bwired is proud to announce that the Five:am yoghurt website has made it to Round 2 in the Create Awards from Desktop Magazine!

You can view the listing at the Create Awards website here - and be sure to check this space for the latest updates on bwired's entry in the Create Awards.

And of course, check out the Five:am yoghurt website for yourself and get some "Fiveam-ness philosophy" in your life!

Grinders Coffee Fresh New Look

The new website for Grinders Coffee has a clean, fresh look and allows customers to:

Buy products online and get online discounts and special deals
Read the latest news from Grinders
Register for a newsletter
Login to a member account
Find out more about Grinders' brands and the company's history on Lygon Street
And more...

With plenty of information about the company and its brands, and an eCommerce portal to purchase products, equipment and training, the new Grinders website not only looks great but provides real value for customers. Check it out at www.grinderscoffee.com.au.

Max's fitness competition goes above and beyond

Max's Muscle Up Challenge, the 12-week fitness competition from Max's, has wrapped up and a winner was announced on Friday 15 July - congratulations, John Delinac!

The competition was a huge success for Max's, which originally hoped for about 200 entries and instead saw 565 participants register at the Max Challenge website to track their progress and share their fitness plans, including the Max's products they used in their fitness regime. By the end, 130 men and women finished the competition and over 5000 votes were cast.

Max's online competition and their other online efforts demonstrate how cross-channel engagement with Max's customers and fans can be used to successfully promote its products, its website and the organisation itself. With their Muscle TV bodybuilding show, Max's website and the Max Challenge website where users post updates, diet info, exercise regimes and video, Max's has taken advantage of the offline experiences of their customers and put them on the web. Check out Max's multiple online channels (and all the hard work the participants put into the Max Challenge competition!)

Fuseco Committed to Products and Customers

Fuseco specialises in the sourcing, stocking and supply of fuses and fuse-related products. On the Fuseco website, visitors can:

View Fuseco's product ranges
Learn about Fuseco's business and what they do
Print catalogues can be downloaded on the website
Receive a quote within 4 business hours (or receive $100 off your next purchase)
Sign up for the newsletter
Read testimonials from other clients
Browse FAQs about fuses, power quality and buying from Fuseco

Check out the site and see what's on offer from Fuseco!

Content is King - but why?

Content is King: It may be an overused phrase, but it's for good reason.

Creating and sharing content is not only a good way to engage with your customers/fans/followers or establish your organisation as an informed expert (and possible thought leader) in your industry; content is also great for SEO - crawlers love dynamic websites with fresh content (and that means new content that is valuable for your visitors, not just some measly rewording of your existing copy for the sake of change).

Content that is "SEO friendly" is also important....but more on that in a later tip from bwired!

Meanwhile, you may want to check out our blog post about writing for the web; it isn't quite the same as writing for other media.

National Builders launched by bwired

Melbourne's National Builders have over 200 single and double story house designs with the flexibility to change floor plans to suit budget and lifestyle.

The website is a major upgrade for the business, helping visitors to choose the right home for their future by searching based on price range, house size, number of bedrooms and other specifications to fit their needs.

The site also allows users to view house and land packages, browse the latest special offers, leave feedback, read valuable customer testimonials and learn more about National Builders as an organisation.

Attract (and keep) customers without a daily deal voucher

If group buying doesn't sounds right for you - or if you'd like another way to build your customer database in the long term and boost revenue - what else can you do? Rather than luring customers in for a one-time deep discount, you can encourage return visits and build upon your existing customers by creating an engaging and valuable online experience on your own terms and using your own website and infrastructure.

See our tips for building your customer database on Campbell Wilson's latest blog post here: 10 Ways to Get Loyal Customers - Without the Daily Deal Model

Chill On Ice Lounge & Ski Lodge in Melbourne Gets a Cool New Site

bwired has launched a new website for Chill On Ice Lounge and Ski Lodge, a Melbourne venue that is as cold as ice! (Warning: more ice-related jokes to come). At Chill On, adults can enjoy the Ice Lounge and (warm) Ski Lodge for birthday parties, buck and hen nights, corporate events or just for a fun time out in Melbourne. Kids are also welcome (during daylight hours) in the Ice Lounge and Ski Lodge.

Visitors can book tickets online, sign up to be an Eskimo (aka Chill On member), buy merchandise and vouchers, find out about functions, see the latest events and specials at Chill On Ice Lounge and Ski Lodge, read FAQS and more at the cooler-than-cool Chill On website.

More Australian Stores Get into eCommerce

Jigsaw and David Lawrence recently launched online retail sites, leading to large increases in web traffic and sales targets reaching beyond expectations.

These are 2 Australian retailers who have embraced the opportunities in eCommerce and recognised a growing online retail trend, and you can bet that there will be plenty more to come. As internet access improves and more Australians utilise the web, Aussie retailers risk falling behind and becoming less competitive on both a local and global level.

Check out some of our blog posts on eCommerce tips and how to get into the online retail game.

Is Everyone Else Moving Towards Online Retail But You?

eCommerce Shopping Trends Online

More Tips and Tricks for eCommerce

It's Easy to Get The Special Treatment

The Special Treatment is a website offering last minute discounts for local health and beauty treatments in Australia. Search for the type of service you are looking for (e.g. Pilates, salon services, massage), click on the discount you're interest in, and get an SMS message with a booking code and the business' phone number. Call the business, give them your code and make a booking, then pay when you arrive for your appointment - no coupons or vouchers needed!

The Special Treatment website has a simple but effective design; the site allows visitors to search by category, location and/or business name, displays the top discounts, and provides information for businesses who are interested in participating on the website. Email updates are also available for customers looking for local deals, and an SMS function has also been included to allow customers to receive their booking codes.

Check out the website to see what deals are available in your area and to see how simple and straightforward the site is to use. Looking good!

Vue de Monde opens in Melbourne (and gets a new website!)

This weekend, Vue de monde opened a new restaurant on the 55th floor of Rialto in Melbourne - and also launched their new website at http://www.vuedemonde.com.au.

Originally at Drummond Street in Carlton, Vue de monde relocated to the historic Normanby Chambers in Melbourne CBD in 2005. Today, Chef Shannon Bennett has taken the restaurant to a whole new level - literally and figuratively - with the recent opening at Level 55, Rialto. Visit the website now to see the extensive wine list, dining menus and events at Vue de monde.

You can also read the latest news and reviews, check out other dining options - like Cafe Vue and Bistro Vue- or cook up your own recipes (including a video recipe with Shanon Bennett himself!)

Be a Party Animal - for a Good Cause!

Need an excuse to throw a party? Party for Pets is making it fun and easy for you to get involved, to include your friends, family and work mates and help save lives. Be a Party Animal and raise awareness, raise funds and raise the good times in your life to help the Lort Smith Animal Hospital provide essential services like looking after abandoned, mistreated, sick and injured animals and caring for the animals of people in need.

The Lort Smith Animal Hospital and Party for Pets campaign support animal welfare issues like:

Pet de-sexing and over-population
Backyard breeding
Animal neglect and cruelty

Register your party today to make a difference for animals in Australia! And check out the rest of the site to find out more about the Lort Smith Animal Hospital, see where your donations are going, find out about some fun prizes or to support another group of Party Animals!

New Features for Google Analytics and Facebook Ads

As reported over on Smart Company, Google Analytics and Facebook Ads have added some new features that will be very helpful for SMEs (and major organisations).

For example:

"Multi-Channel Funnels allow you to understand the interaction between your paid advertising, your emails and campaigns and organic search traffic and how they can all work together to create conversions. Put simply, you can visualise the 'click journey' or path which may have started with a Facebook ad click and ended with a Google ad click, resulting in a final conversion."

Over on Facebook ads, there is a "new targeting feature called Broad Category Targeting. This is also a cool feature and one worth checking out if you haven't seen it. We are trialling its accuracy at the moment, but it seems pretty useful so far. Check out some of the 'interests' you can reach, from families with kids to small business owners:"

Click here to see the screenshots and read more about Google Analytics and Facebook Ads in the Smart Company article. And if you're interested in learning more about Google Analytics, Google AdWords and how to manage the data collected on your website, contact us at bwired.

Digital Marketing - Grow a database of loyal customers & get them buying from you!

Digital Marketing is an integral part of any online business wishing to capitalise on their most valuable asset: their new and existing customers. Learn how to organically capture, grow and maintain your database while targeting specific customers and learning the correct social etiquette on how to engage with them.

This free seminar on digital marketing in Melbourne will give you some great tips on the tools you need to grow the most important aspect of your website. At our free seminar, hear about:

Numerous digital marketing examples across most industries
How to improve customer engagement and your customers' online experience
Strategies to ensure you stand out from the crowd and grow your customer base
How to turn average returns to outstanding returns for your company and how other companies have achieved this online

Date: 9am -11am Wednesday, July 20th, 2011

Venue: Story Restaurant, First Floor, 133 Queensbridge Street, Southbank VIC 3006.

Cost: Free. Refreshments provided.

Presenter: Campbell Wilson

Register a spot for you and your team by clicking here, or visit our Events page to view more free seminars we'll be hosting throughout the year.

bwired hosts free seminar on improving your website

Going from Good to Great can be the difference from having an average website to an outstanding one. Thinking outside the box and shifting the model on your value offering to clients makes all the difference to your bottom line. Hear about specific examples on what small shifts in your offering online can have a major positive impact on your business. This free seminar will give you some great tips on the tools you need and ideas you should start considering to improve your website.

Find out what can work for you from our numerous examples across most industries.
Learn how to improve your customer experiences online to engage with you.
Find out what strategies are used to ensure you stand out from the crowd and grow your customer base.
Hear about how to turn average returns to outstanding returns for your company and how other companies have achieved this online.

bwired presents at the Internet Show Melbourne

bwired finished up at the Internet Show Melbourne last week after two days as an exhibitor and presenter. If you ever thought social media wasn't going anywhere, this event would have definitely set you straight - social media overload! - but there were plenty of great presentations on other topics too; content management, ecommerce, marketing, SEO, marketing, mobile, cloud computing, personalisation - the list goes on and on.

For a quick wrap up of our thoughts on the show, and web strategy in general, check out a blog post from bwired CEO Sam Saltis. And if you missed the show this year, there is also the Internet Show Sydney in October 2011, or one of our free monthly seminars on web strategy.

Max's Gets Its Magazine Online

The first edition of MAX'S Muscle News has been put up on MAX'S website and it looks great. With training tips, research on supplements and bodybuilding advice for all fitness levels, the online edition of the magazine has bold, clear and easy to read text and images, right on your computer screen. Not only does it look good, but the magazine is an easy way to learn more about MAX'S products and what it can do for customers.

Check out the first online edition of MAX'S Muscle News here and keep an eye out for future editions on MAX'S website.

Support the bwired "gang" for the Whitelion Bail Out!

bwired is proud to support Whitelion and their award-winning Bail Out campaign, which is entering into its 6th year in 2011. There are heaps of reasons to get involved - for charitable tax deductions, to partner with a not-for-profit, to get the office together for a good cause, or to support bwired's gang of inmates, head to http://whitelionbailout.org.au.

Whitelion is a non-profit organisation that works with at-risk youth to inspire and empower young people to live positive and meaningful lives.

bwired prepares for the Internet Show Melbourne

The Internet Show Melbourne is the largest internet business event in Australia and will be held from 4-5 May 2011 at the Melbourne Convention Centre. This year, bwired will not only be exhibiting at the show (look for us at stand 15!) but also presenting.

Managing director Sam Saltis will be discussing "Staying ahead of the game: Web strategy in 2011" on May 4th and Director David Warwick shares his expertise on "Unleashing the power of social media" the next morning on May 5th.

Along with bwired's presentations, visitors can hear about topics like social media, eCommerce, content management, and digital advertising and marketing in over 50 free seminars. Three conferences will also be held at the Internet Show while Australia's leading internet solution providers will be available to talk with on the exhibition floor, including Australia Post, Yahoo, Telstra and, of course, bwired. Plus, attending the exhibition is free!

Any company, from SMEs to big business, can find useful insight and connect with leading players in online business at the Internet Show Melbourne, so visit the website and register today.

A New Look for Mission: Future Toys

Mission: Future Toys provides the latest updates on special toys for kids, so they needed a fun and engaging design to show off its products and to interact with its "agents". The new and improved redesign from bwired provides a polished and exciting look for both kids and adults to discover the latest products, competitions, and updates on Mission: Future Toys. Check out the site here!

New Nintendo 3DS on sale in Australia

Nintendo has launched the new Nintendo 3DS game console in Australia and it is on sale today! bwired has updated the Nintendo website for the big release with new content and functionality.

On the updated site users can see some of the latest features with Nintendo 3DS, find out about nearby events to try out the product, enter a competition to win your own game console, sign up for the latest news updates and spread the word about Nintendo 3DS on Facebook or Twitter. Check it out now!

Recently launched Rubicor Group sites from bwired

bwired has launched a number of websites for Rubicor companies in Australia and New Zealand, including SW Personnel, James Gall & Associates, Care Direc t, Health Recruitment, and Dolman. These recruitment sites place clients in positions both at home and overseas, and serve a range of industries, including health care, legal services, engineering, manufacturing and construction, to name only a few.

A bwired redesign for The Drain Man

With a staff of trained and accredited plumbers, The Drain Man provides specialised drain cleaning services across Melbourne to residential, commercial and industrial clients.

Recently, The Drain Man partnered with bwired for a site redesign. With a new page structure, updated content, and a few other changes, The Drain Man site looks great. Check out the improved site here!

Pokemon Black and White Trivia Site a Success!

bwired recently launched a Pokemon Trivia Competition minisite for Nintendo Australia. Users can answer trivia questions on Pokemon Black Version and Pokemon White Version with a chance to win a Nintendo prize pack!

The minisite was a big hit with Nintendo, attracting thousands of new visitors and Facebook shares among users.

Whitelion Bail Out 2011

bwired is happy to again support the Whitelion Bail Out fundraising campaign for 2011. Whitelion is a non-profit organisation that works with at-risk youth to inspire and empower young people to live positive and meaningful lives. With the week-long Bail Out 2011 fundraising campaign, Whitelion hopes to raise money through donations and fundraising at offices, schools and at home.

On the Bail Out website, maintained by bwired, potential "inmates" can register to donate as an individual or as part of a "gang" to raise as much money as they can. Gangs can also participate at a Bail Out event in Melbourne or Sydney and be locked up in a cell overnight until they raise $1000. Other fun events can be found on the Bail Out website.

bwired supports Melbourne marketing students

Recently, Monash University asked bwired to host a group of students from the Monash Marketing Study Program Australia (MMSPA) and share some expert advice on marketing and other aspects of business. Other companies the students have visited as part of the marketing program include L'Oreal, The Age and Myer in Melbourne, and companies like Google, Salmat, and Sea World while visiting Sydney, Brisbane and the Gold Coast.

At bwired, Campbell Wilson, our Business Development Manager, gave a presentation to the MMSPA students on marketing, web strategy, online business, websites, and more. See photos of the bwired presentation here.

Also, check out the MMPSA website in the future for more updates on the presentation, including a student summary of the company visit.

Finally, read more about the program at our Web Trends blog.

Cultural Tourism Industry Group

The Cultural Tourism Industry Group (CTIG) is a non-profit group and the peak membership and advocacy body for organisations and operators providing cultural tourism services in Victoria.

bwired's online solution for CTIG allows the group to share general and detailed information on cultural tourism, regions of Victoria, venues, and business offering services, provide a search function for website visitors, and allows CTIG to make updates to their website in real time.

To make this happen, CTIG will use a newsletter, news updates, help/FAQ section, and online feedback form to hear from site visitors. The bwired coreDNA management system will also help CTIG manage its own content and images.

A Redesign for Paradigm

Paradigm Wealth Management is a diversified financial services group that seeks to address the overall wealth management of its clients.

bwired recently launched a redesign for Paradigm with changes and updates to the website. Check out the new redesign by clicking here.

Restructure of LDN Looking Great

The website for Local Direct Network (LDN) looks fantastic after a site restructure from bwired.

At the request of the client, bwired updated and improved the website in order to help LDN portray its business services effectively and on their own terms. These changes include alterations to graphics, menus, text and contact details to improve user experience and the appearance of the website.

LDN is a network of 15 branches and 50 local marketing experts helping small businesses market effectively.

H & G Partners new website from bwired

H & G Partners is a business development and investment company specializing in retail and brands.

On the newly launched website from bwired, H & G shares the history of the company, the expertise of the owners who founded the business, and provides contact details to help customers find out more about this business and receive a quick response to enquiries.

Building an intranet for Hickory Developments

bwired has partnered with Hickory Developments to build an intranet for the Melbourne-based construction company.

The intranet, which is a private computer network within Hickory's organisation, allows the company to communicate and collaborate by sharing documents, posting news, accessing calendars and contact details, and manage projects internally.

Six Degrees Executive

Six Degrees Executive specialises in recruitment of mid-level to executive level positions with a core focus in sales, marketing, retail, supply chain/procurement and engineering/operations.

With offices in Melbourne and Sydney, Six Degrees offers a tailored recruitment program with a successful history that includes candidate and industry-voted awards.

When partnering with bwired, Six Degrees Executive wanted a custom design to portray a professional look and attract clients. This professional look is complemented by the detailed and valuable information about their business, including job postings and alerts, job search capabilities, and advice for both job seekers and employers, now easily accessible on the website. Six Degrees Executive are also now demonstrating their expertise in the recruitment industry through blogs, news letters and news updates, and engaging with clients through social media.

With a new bwired site and years of experience and success, Six Degrees is able to communicate with a range of stakeholders while establishing themselves as a leading company in recruitment consultancy.

Check out Funtastic!

Funtastic supplies retailers and customers in Australia and internationally with home entertainment and children's products and toys for customers of all ages.

On Funtastic's corporate site, trade news, annual reports, career information, customer service contact details and updates on new products are available, keeping investors and customers up to date on the latest from Funtastic.

Funtastic brands include Funtastic Australia, Funtastic International, and Madman Entertainment with a head office in Melbourne and operations in Australia and overseas.

Solar360 Launched

Solar360 sells a range of solar electronic products across different performance categories, including panels, inverters and mounting systems, complete kits and accessories. These products meet Australian regulatory requirements and are competitively priced.

On the Solar360 website, visitors will find a product search and product categories for easy access to the range of items on offer, and see new and featured products highlighted on the home page.

Answers to visitor questions can be found in the FAQ sections about Solar360 (including sales and services, quality assurance, distribution and delivery), government incentive schemes, and mounting systems.

Information on financing is also available, and visitors can stay up to date with the latest from Solar360 by signing up for the newsletter or reading news items on the site.

Nintendo Australia updates!

Check out the latest updates from Nintendo Australia, including minisites, gamesites and upgrades.

Art Academy, your own portable art school, has a fun site, including a special section on art tips and photos from artist Mika Utzon Popov, grandson of J�rn Utzon, the designer of the Sydney Opera House.
Take a 360-degree tour of the Nintendo Experience stores in Melbourne and Nintendo Connection store in Sydney, two stores filled with Nintendo products, games, and interactive experiences for gaming fans and newbies.
On the Back to School site, find out ways to keep the kids' minds active and working as summer ends and school begins.

These are only a few of the latest features of the Nintendo Australia website - check out more here!

five:am yoghurt

five:am produces organic, preservative-free and natural yoghurt in flavours like mango, strawberry, honey and cinnamon, blueberry and vanilla bean, and Greek-style yoghurt.

Find out where you can buy these products, get answers to frequently asked questions, leave feedback, visit their social media sites, and get more details about their natural yoghurt from five:am at their website, created through a partnership with bwired. With a fun design and these modules from bwired, five:am's website shares their 'five:amness' philosophy with customers (and potential customers) and also keeps customers up to date with the latest flavours, competitions, places where five:am is sold, and more.

IBM Logostore

IBM Logostore Australia is the source for official IBM branded merchandise including apparel, office equipment and stationary.

On the IBM Logosite Australia site, a range of products are displayed clearly and in detail in the product catalogue, including featured and sales items, and a secure shopping cart provides safe transactions for customers. Information on ordering products, international shipping, returns, exchanges and delivery are also available to help customers find the answers to their queries quickly. Customers can also register or log-in to as a member to save their details to make check-out quick and easy.

Marketing Mag

Marketing Mag provides daily industry news, industry-leading expert bloggers, and insight and opinion about the Australian marketing community.

As a leader in the Australian marketing community, Marketing Mag needed a website that demonstrated their experience as an authority in the marketing world and on the web. The company also wanted to attract new clients, maintain a professional look for the site, manage their own content and images, share news articles on the site and through an RSS feed, and present a professional-looking website.

A Day on the Green

A Day on the Green is a winery concert series that marked it's 10th anniversary in January 2011. The events run from October to March and are held outdoors at popular winery locations and outdoor venues around Australia and New Zealand. Past concerts have included performances from Jimmy Barnes, Simply Red, Blondie and Pretenders, INXS, and Alicia Keys, to name only a few. At the day on the green website, users can

sign up to become a member and receive tour announcements, get presale and discount tickets, find out about wine club membership, and enter competitions
sign in to the secure member log-in area
see past artists who have performed at day on the green events
plan for future concerts
find information on the wineries and venues hosting the events
read FAQs for answers to their questions.

Max's Challenge

Max's Muscle Up Challenge is a fitness competition challenging people to get into shape in 12 weeks. The competition is free to anyone, but they must use Max's products, like protein powders and shakes. Eligible contestants are also in the running to win prizes throughout the challenge.

For the Max Challenge website, bwired needed to create a website that would allow the company to share information with contestants, such as diet plans and competition information, provide a login section for registrants, and let registrants upload their before and after photos and profiles to the Max Challenge website.

A Professional Look for Armstrong Lawyers

A commercial law firm located in Melbourne's CBD, Armstrong Lawyers offers legal services in areas like commercial agreements, employment matters, franchising and property. With a professional look, calls to action to attract potential clients through online enquiries, e-mail or phone, and a CMS that allows the company to update their own content, news and web pages, Armstrong Lawyer is able to convey their legal expertise, introduce the lawyers working at the firm and their background, and describe the services available at the firm.

Check out Agora Merchandising Group!

Agora Merchandising Group (AMG) is a leading Australian-owned distributor and importer in the food service, hospitality packaging, beverage, and olive oil markets. A commitment to high quality products, customer service, and finding the best and most innovative products are central to Agora Merchandising Group's business.

On the new AMG website, a latest news section provides updates on new products available in Australia. The online store and secure shopping cart allows customers to search, browse and purchase from the range of products offered through AMG. A FAQ section lists general help questions. And suppliers, wholesale enquiries and the company's contact info is all easily found on the new website.

Social Golf Australia Launched

Social Golf Australia manages Australian golf events and is a golf service provider. Social Golf Australia (SGA) provides official GAA golf handicaps and golf events for handicap and social players across Australia. As a partner of businesses like Drummond Golf, Vortex Air, Radisson Resort and others, SGA is able to discounts on equipment, clothing, accessories and travel deals for golf groups, and host events and competitions for social golfers in five states. As a partner of bwired, SGA has a website with a large amount of information about golf handicaps, events, tours in Victoria, Queensland, New South Wales, South Australia and Western Australia, competitions, and services offered through SGA. A newsletter is also available to let SGA connect with customers and keep them up to date with news, promotions and the latest in social golf in Australia.

A Redesign for Shining Knight Cleaning

Shining Knight Cleaning is a leader in the commercial cleaning industry and a recommended partner of Local and State government and many Victorian businesses.

Thanks to bwired and the launch of their redesigned website, Shining Knight Cleaning can now target specific clients, share information on its commercial services, post news items, highlight their certifications and customer service awards, and provide answers to frequently asked questions and information on employment opportunities.

Opposite Lock Gets More from Their Website

With independent franchises throughout Australia, Opposite Lock (OL) wanted to share the expertise and foundation of its national infrastructure. As a specialist in 4WD and vehicle accessories, OL needed to share advice and information, commit to customer service, and offer secure online shopping for its products.

Through a partnership with bwired, Opposite Lock can now share information on their stores found throughout Australia while also demonstrating their knowledge of 4WD. By providing multiple areas for visitors to engage with the company and the latest in 4WD news and events, Opposite Lock is able to show their passion for their products and industry while keeping visitors informed and engaged.

Mission Accomplished

Mission: Future Toys is a fun website for kids created by Funtastic. The site brings kids details on all the most exciting new toys, and allows them to sign up as 'agents' to share their views on new products, enter competitions and get the lowdown on their favourite toys. Design was a key aspect of the Mission: Future Toys site - it needed to be fun and interactive, with a futuristic theme. Lots of ideas were thrown around, but the final look and feel of the site struck just the right balance. Mission: Future Toys is now launched, and ready to supply agents with all the latest news in toys, direct from the future!

Fantastic Floaties

Part of the Funtastic Group, Floaties have been helping parents safely introduce kids to water since the 1960s. The product is just as relevant now as it was then, but they needed a fresh, functional new website to keep their brand strong and help customers find the information they need. The site includes features such as a product catalogue, search function and stockist locator, helping customers to easily access information. The site will also help Floaties' customers connect with the brand by providing water safety tips and offering competitions.

Cultural Cooks and the Community

Cultural Cooks promotes healthy eating among school communities, and provides innovative catering services focusing on global cuisine. Cultural Cooks needed their site to appeal to their corporate catering customers and highlight the healthy, culturally diverse food that they prepare. An important aspect of Cultural Cooks' mission is to provide training and employment opportunities for recent migrants, and it was important that the website demonstrate this while still emphasising their highly professional catering services. The new site is bold and easy to navigate, and showcases Cultural Cooks' delicious offerings in mouth-watering detail!

A Smarter Frontier Touring

Smart URLs give you the ability to easily find the concerts and events that interest you with Frontier Touring. This is a specific simple link that takes you straight to the concert's page, where you can see images, videos, tour news and dates. When you sign up with Frontier Touring, you receive priority when you purchase tickets for the event.

LDN a new look

bwired has delivered a redesigned website for LDN, the largest letter distribution network in Australia. Our existing relationship with LDN gave them assurance they would get the results they needed when working with us. A blog module was added to the new site, to help LDN create an online community and offer dynamic content to their users. With a little help from bwired, LDN has successfully rebranded their website and taken their online presence to the next level.

Jasper Hotel is online!

Jasper Hotel wanted to implement a new website to improve their online strategy. A stylish, contemporary site was needed to align with the look and feel of the property and to appeal to the hotel's current and potential clients. The design produced for Jasper has a clean, professional style that is inviting and simple for users to navigate. Jasper has also implemented visitor registration and newsletter modules to aid their online marketing efforts and better communicate with their clientele.

coreDNA gets a facelift!

bwired's online content management and application platform, coreDNA, can achieve some fantastic outcomes for your website - and it's about to get even better. We are both giving the interface an upgrade, to make the site look fresher and easier to navigate, and adding additional functionality to get your website working smarter.

Here's a rundown on what the refreshed site will deliver:

Dashboard:

Shows current site activity
Recent site activity
Server storage space remaining/used
Key analytic metrics
System news
Support area and faq for admin users
Quick help appearing throughout every module with up to date tips
Quick actions box for frequently used areas

Pages module:

Revised structure for better intuitiveness
50% increase in load speeds
Fully dynamic smart url and page naming facility
Dynamic meta data functionality
New WYSIWYG editor for compliant html and ease of use
Page search functionality to search within your site structure
Revised page locking functionality for version control
New page ordering functionality for precise and fast page re-location
Hints and tips for module function explanation
Fast publishing

General Features:

Change site on the fly for multi-admin users
Customisable menus for every user

We are very excited about these developments to coreDNA and we're looking forward to sharing them with you. At this stage, we are intending to launch a beta version in October, so stay tuned!

bwired and ProVision Launch the Largest Online Information Hub for Independent Optometry

ProVision have partnered with bwired to deliver Australians with the largest online information hub for independent optometry. Provision's all-new digital service offering launched today; providing consumers with access to local Australian owned and operated optometrists nationwide, including their unique specialties and services, as well as a comprehensive library of information on eye health and eyewear. The new website also enables visitors to book an eye test online and search the latest styles on the market.

The multi-purpose website also serves as a members' intranet - offering nearly 400 member optometrists access to relevant news and media, marketing materials, individual web page and newsletter management and product catalogue/ecommerce functionality to enable the ordering of stock.

"It's one of the most complex projects we've ever worked on", said Sam Saltis, Managing Director of bwired. "Fundamentally, a website must satisfy the needs of a company's various stakeholders; and in ProVision's case we had to consider a wide range of stakeholders. In the end coreDNA's ability to manage competing priorities, as well as the platform's capacity for scalability allowed us to deliver a project that successfully matched digital and overall corporate objectives, and we're really proud of the results".

ProVision is the largest independent optical group in Australia. ProVision needed to be able to maintain their position as the preferred association for independent optometrists, and bwired's website management platform, coreDNA, has enabled them to maximise their service offering for both the general public and their member optometrists, emphasising ease of use and accessibility for all stakeholders while improving operational efficiency.

"The new site will put the organisation on a level playing field with some of the larger corporate and internationally owned retailers. Not only does it provide the brand with a stronger online presence and greater visibility for members, it also provides a stronger, more personalised digital service offering for both consumers and members, further strengthening their competitive positioning in the market. Furthermore, the platform enables massive process efficiencies, reducing costs organisation-wide, and its flexibility is such that as new business processes are identified they can be easily integrated and catered for," said Saltis.

Showcasing the latest in web design and development, ProVision's new website has modernised their digital arm in line with corporate branding and standing in the industry.

ProVision's CEO, Cam Battaglia said "the bwired web solution was a standout in relation to other web platforms we reviewed. Its flexibility and scope to grow with us as an organisation, as well as bwired's robust organisational structure won us over.

bwired responded to each element of our brief and worked with us to create a solution that will benefit our 370 optometrist members, as well as the online public who will be recipients of substantial content and functionality. This investment allows ProVision to become a force in the Australian online optical marketplace and dramatically raises the awareness of independent optometry. From our perspective, the new site is only the beginning. We look forward to dynamically building on this investment to meet the ever changing needs of the market."

Every Problem has a Solution

AEMO Gas has launched their brand new website this week, with a file management solution supplied by bwired that enables the company to organise and display their magnitude of files and information, based on a range of categories related to the gas market.

This information is automatically updated on an hourly basis based on information sent from AEMO Gas.

bwired's role in the AEMO Gas website project was more strategic helping with the management of their internal structure and helping them get relevant and important information relating to the Gas industry onto their website for their many target audiences. bwired's content management platform coreDNA provided them with a system that will help them easily keep track with news and information.

Paying it Forward

In case you missed last week's Australian Story on the ABC, this was an inspirational story of sportsmanship, mentoring and redemption...

"Five years ago he was a rising teenage AFL star and on the way to a solid sporting career. But behind the facade, David Conway was struggling with unresolved childhood demons.

When his thoughts turned to suicide, his desperate mother cold called his hero, Carlton premiership player Glenn Manton and asked for help.

In an act of compassion, Glenn Manton opened his home and his heart to David Conway and mentored him on the path to recovery."

-Australian Story
click here to watch the full program

Glenn Manton is the co-founder of bwired's charity of choice, Whitelion. bwired proudly supports Glenn Manton in his philanthropic ventures. To learn more about Glenn Manton visit www.glennmanton.com.au.

UX Becomes Critical as ROBOS Rise

In case you missed last month's issue of Desktop Magazine, we snuck this article for you - bwired's MD, Sam Saltis, talking to Desktop about strategy and design for engaging with the ROBO generation...

click here to check it out...

History, Culture and the Web

Panmessinian approached bwired for a website that was modern and impressive. Panmessinian wanted a site that would unite all people of Messinian origin, through which users could engage, interact and maintain contact.

The website incorporates Web Pages, allowing for quick and easy uploads to content; News to keep members in the know with all the latest information and events; Usage Statistics that keep the Panmessinian team up to date with how their site is performing and Help/FAQ for Feedback and to further assist users.

The transformation form old to new was a smooth renovation - no complex issues arose and it achieved exactly what Panmessinian was hoping for - a hub that would unite all Messinians through historical and cultural traditions, music, food and social events.

Click here to check it out!

Congratulations to the Winner of our SEO Competition!

Thanks to everyone who entered our SEO competition.

Entries for the competition closed last night, and the winner was drawn this morning. Congratulations to Jonathan Rodd of Schade who won the SEO Planning Package, valued at $2,500!

For those of you who missed out, keep an eye out on Twitter or become a fan on Facebook to receive updates on upcoming competitions, as well as all the latest bwired news, blogs, events!

Check Out All That's New At www.nintendo.com.au

If you're one of the many Wii and DS fans getting into gaming this year then it's worth your while to check out all that's new at www.nintendo.com.au.

With details on all the latest Nintendo products, competitions offering up premium prize packs and details of all the exciting events coming up to keep you entertained, there's something for everyone.

Keep your eyes peeled for The Nintendo Connection Tour 10, touring Australia and New Zealand this month. Events feature lots of fun activities, challenges, game trials and giveaways; as well as special guest appearances by Mario himself. The search is on for the greatest Mario Voice impersonator, so get practicing and try your luck when the Tour swings by your state!

Click here to check out all that's new at www.nintendo.com.au

Wise Man Say

bwired is excited to announce the launch of The Noodle House website

A Sub-Brand of Emirates Retail, The Noodle House is a South-East Asian inspired restaurant which, in collaboration with bwired, has developed an innovative online ordering system for its customers. The site has been creatively and cleverly developed to appeal to all food lovers, with options to order online, view menus, and book tables. The Noodle House site has kept an Asian theme through the site which works really well visually. It not only looks appealing but leaves you craving their menu, which makes it very tempting to order online straight away.

Check out the new site here

New and Improved, Design Focused for a Corporate Site That Engages

bwired are proud to have released Solterbeck's new and improved website

Using graphics to illustrate a corporate image helps to describe who Solterbeck are and in effect what they do. The simple-to-use site has four main tabs which then lead further into the website, making it easy to find any information. A list of clientele and a showcase of awards that they have received over the years demonstrate their experience and tenure in the industry. Solterbeck is Australia's leading performance improvement company

The site is something different. That's what Solterbeck was looking for and working with bwired that's was what they got. The coreDNA platform enables them to keep all their old content but allowed them to update their image. Solterbeck is working hard with their site to ensure that they continue "inspiring people".

Check out the new site here

bwired Expresses Itself with The Mind Gallery

We recently had the pleasure of running a team building event with our client, The Mind Gallery. It was a fantastic experience which really helped us focus on the important stuff! We thought we'd share the artwork and the story behind it with you....

The picture is made up of four separate pieces, each which represents an underpinning theme and the values of the company. These are Customer Focus, Quality, Leadership and Accountability.

The team at bwired commit to living these values so they become a part of the organisation's culture, service ethos and technology (coreDNA); which drive business transformation for clients.

Each picture was inspired by an ordinary object...with the goal to create something interesting and artistically appealing out of the every day.

Customer Focus

A lamp was the inspiration for this theme.

"Our bright ideas provide solutions that light the way to give power to our clients to change their world".

Quality

A beautiful old Organ was the inspiration for the Quality theme.

The organ had obviously been around for many years and had stood the test of time, still being in a pristine condition. The notes and keys from the organ represent the constant and timelessness of music. Music represents warmth and trust.

Leadership

An antique life ring was the inspiration for the leadership picture.

"Leadership keeps everyone afloat and upright. Symbolised by a life ring because it has to be supportive, reliable, dependable, inspiring confidence and trust. The different colours within the picture represent the different styles and approaches to leadership."

Accountability

A plant was the inspiration behind the Accountability theme.

"Each element of the plant relies on another element - for life the plant is reliant on the sun, water, and rain. The leaves are reliant on the stem and root system." The plant also represented ideas around the benefits of accountability to each other - organic growth, evolution, striving, strength.

Latest White Papers Released

Whitelion's Bail Out Party Raises Over $200k

Whitelion's annual Bail Out Party, sponsored by bwired, was a huge success over the weekend, bringing the running total up and over $200k and rising.

Check out photos from the event on Facebook here.

Wish you'd been involved? It's not too late to fundraise! Just head to www.whitelionbailout.com.au to find out how.

Online and on Target in The Deal

The Australian recently spoke to Sam Saltis, Managing Director of bwired, about how he made it all possible. The interview featured in last week's edition of The Deal and is available online here.

Win Free SEO Competition

The global search market generates over 100 billion searches per month.When performed effectively, SEO campaigns can improve website rankings, boost brand awareness, increase and drive high quality website traffic and increase conversions.

Cost-effectively reach a larger percentage of your target audience and stand out from the crowd today - just register or update your details to enter to win a free SEO Planning Package valued at $2,500.

The comprehensive package includes:

o SEO Audit

o SEO Report and Recommendations

o SEO Strategy Session

Good Luck!

bwired's MD, Sam Saltis, Features in Nett Magazine

bwired's MD, Sam Saltis, talks to Nett Magazine about why cosmetic web design is overrated:

Why Put Lipstick on a Pig?

Monster Hunter Online Hunt Released

Nintendo have unleashed Monster Hunter Tri, and its unparalleled online co-op gameplay on Wii is taking the gaming scene by storm. Featuring beautiful graphics, a dynamic ecosystem and all of the latest Wii technology, this game sets the standard for online interactive gaming on Wii.

A viral campaign in which players can use their mouse to wield their weapon against monsters of all shapes and sizes has been launched simultaneously, and its share value has seen its popularity spread across social media sites. Players can go it alone or hunt as a team for their chance to win a year's supply of Nintendo games. Join the hunt and see for yourself how addictive this game can be!

Good Hunting!

bwired wins Emirates Retail

bwired is proud to announce its partnership with Emirates Leisure Retail, a subsidiary of the Emirates group.

Brands to be launched on bwired's coreDNA platform include the Emirates Leisure Retail corporate website, Hudsons Coffee, Left Bank, Edna's Cafe and The Noodle House.

Doing Business Online in 2010

ABC Radio's Tech Stream latest show about the gentle art of doing business online in 2010 features bwired's MD, Sam Saltis on social media and personalisation. Click here to check it out!

How to Organise Your Business for Online

When thinking of "need to know on the web" some of the topics that come to mind today include social media strategy, search engine optimisation and web analytics. But the most important things businesses need to consider when organizing themselves online have nothing to do with the technology.

So how do you ensure that what you do online is aligned and contributing to your bottom line? bwired's MD, Sam Saltis talks to BNet's Phil Dobbie about the five elements you need to consider...

Transport Made Easy

Just Express Deliveries can deliver almost anything, anywhere within Australia, with services 24 hours, 7 days a week, and they've just launched an all-new website, making it easier for you to get your package from A to B.

The new website has dramatically improved usability, particularly for first time users, who can now turn to Just Express for freight advice and hints and tips for how to order and pack.

The sleek new design now reflects the level of service the Just Express brand represents. The new website also offers more in-depth information regarding Just Express's extensive range of courier options, from documents to freight containers, with platinum services for premium needs.

Just Express was launched on bwired's website management platform, coreDNA, which is engineered for search engine optimisation and efficiency and allows the team to update visitors with latest News and client case studies; with coreDNA's Statistics and Poll Modules capturing valuable feedback from visitors.

In the coming months the team plan to roll out a revolutionary online freight management tool which will streamline business processes and simplify user interactions. Watch this space!

Click here to check it out...

bwired to Showcase at The Internet Show 2010

bwired, is pleased to announce its involvement at The Internet Show 2010, taking place in Melbourne on the 13th and 14th April.

bwired's managing director, Sam Saltis, will present an Online Strategy seminar on day one of the event in the Digital Advertising and Marketing theatre. Sam will discuss the latest online trends and technology, as well as strategies for online business in 2010.

bwired will also exhibit its content management system, coreDNA, at Stand 10. coreDNA is a fully integrated modular suite comprising over 60 web-based business tools designed to deliver powerful user experiences across platforms and maximise return on investment for business.

Sam Saltis commented: "The future of digital lies in analytics, mobile, search and social media; and success depends on personalisation and the delivery of unique user experiences. The Internet Show is a great opportunity for bwired to showcase its technology to businesses that want to develop the functionality of a website to drive business growth and meet new opportunities. I'm also looking forward to interacting with other solution providers to stay up-to-date with the latest the industry has to offer."

The Internet Show is an online business tradeshow that provides a forum for Australian businesses to learn about the latest tools and technology available to them online.

About coreDNA

coreDNA is the next generation of strategic business website software, providing a single user interface for the management of the online environment. It is the online engine that drives our modular suite of fully integrated web-based business tools.

coreDNA allows you to customise your online solution to your unique business needs, providing you with the right combination of flexibility, control and innovation.

The Gift of Time

Butterflies in Bloom launched their first website today, offering a range of help and support services that can be given as gifts for those living with a terminal illness, providing family and friends with a thoughtful and easy way to help out. The 2 or 3 hour time block vouchers can be used for child care, domestic help, house cleaning or personal care services.

Usability was a high priority for Butterflies in Bloom, and the clean cut, intuitive user interface was designed with a wide range of target audiences in mind.

Using bwired's website management platform, coreDNA, Butterflies in Bloom display and enable visitors to purchase vouchers online, which can be billed and shipped seperately.

Using coreDNA's Help Module, Butterflies in Bloom are also able to provide visitors with a readily available central repository of information about issues relating to palliative care.

coreDNA's search engine-friendly architecture will enhance brand awareness and boost search engine rankings for the website over time.

Butterflies in Bloom hope to develop the business further and offer a wider range of services over time. For more information, or to visit the website, click here.

Wii Reveals it's Dark Side

Wii has revealed its dark side, and it's taking over www.nintendo.com.au!

Black is back, and Nintendo have launched a sleek new version of the much-loved Wii to prove it. The Black Wii has taken over the www.nintendo.com.au home page, and there's an awesome video of the moment Wii turned...

With a range of Black Wii accessories to match, including the Black Nunchuck and Black Wii MotionPlus, you can deck out your console while experiencing the very best in motion-sense technology.

Or...if you feel like a splash of colour, you can also now personalise your Wii with coloured remotes.

The all new Black Wii is available in stores now, and Nintendo are giving you the opportunity to be one of the first to own this bad boy. Click here for your chance to win one of three Black Wii consoles.

Not sure which game to test out your new Black Wii with? We recommend Monster Hunter - sneak previews suggest this hunting season will be the best we've seen yet.

Meet Wii's Dark Side.

Sam Saltis Guest Blogs for Direct Magazine

Targeting Online Communication Gets Results

Gecko Kids Fitness, a specialised Fitness Centre for kids, have just launched their brand new website; targeting kids and families with colourful designs, an easy-to-navigate user interface and clear and concise communications.

Gecko needed to update their website with a new design that would take them from static to dynamic, while offering their target market an opportunity to engage and interact with them.

Gecko was rebranded, and the new website loaded with new content and engaging graphics. The new website is now more targeted, and is better suited to meet the information needs of kids and families, offering simple navigation and bold calls to action.

Gecko uses bwired's website management platform, coreDNA, to manage the now content-rich website. Gecko uses coreDNA's Help Module to keep visitors up to date with the latest fitness food and facts. coreDNA's News Module enables Gecko to promote upcoming offers and specials, and the Blogs Module allows Gecko to instigate conversations and raise issues around relevant topics.

The new website is much more user friendly and offers users a much more interactive and overall positive online experience.

To learn more about kid's fitness, Gecko's services, or to check out the new website click here.

Haarsma Lawyers Unveil New Website

The corporate world is increasingly turning to the web to boost business without having to deploy extra resources or find more staff.

Haarsma Lawyers, an Adelaide-based law firm, turned to bwired after reading about our client Kirk Food's success online in the BRW's "Smart Ways to Make Money Online".

Kirk Food told BRW their website has boosted regular site traffic and improved operational efficiency through greater interactivity, increased functionality and integration with their in-house systems.

bwired worked collaboratively with Haarsma Lawyers to determine their online strategy, and how they could grow their business.

Haarsma had already committed to a creative agency, and the challenge was to integrate a pre-existing design with an entirely new strategic approach.

Haarsma Lawyers was launched on bwired's website management platform, coreDNA, which was flexible to the design requirements, and now offers Haarsma 90% control over their website content, and allows the team to update and edit information quickly and easily.

The website has become a resource centre for business and franchisors to remain up-to-date with the latest news and legislation surrounding their industries, through coreDNA's News and Help Modules.

coreDNA's Visitor Registration Module allows customers and prospects to join the Haarsma database quickly and easily via the website, and the Newsletter Module allows Haarsma to communicate and engage with this target audience and demonstrate their thought leadership in the industry.

Check out the new website here.

coreDNA goes to CeBIT

We are proud to announce coreDNA will be co-exhibiting with global IT provider Dot Com Infoway at CeBIT this year from March 2nd-6th in Hannover, Germany.

CeBIT is the world's largest trade fair showcasing digital IT and telecommunications solutions for home and work environments. CeBIT offers an international platform for comparing notes on current industry trends, networking, and product presentations.

See coreDNA at CeBIT in Hall 6 at Stall J23/1.

Click here to learn more about coreDNA

Click here to learn more about CeBIT

Flexible Designs Allow for Differentiation While Maintaining Brand Consistency

Nexia ASR recently launched their brand new website, showing off a sleek new look and feel to match their branding.

The site features a bold, clean and colourful design; intuitive navigation; and variety of visually stimulating mediums to communicate key messages, providing users with an engaging, positive user experience.

By combining a variety of web technologies such as coreDNA, Flash and Javascript the site has moved away from the tired, static look and feel that standard text provides, to a more aesthetically pleasing and appealing online experience. The website also incorporates professional photography taken at Nexia ASR offices of staff interacting with each other and with clients on a day-to-day basis, providing users with a more "personal" online experience.

The website showcases a flexible design that allows Nexia ASR to quickly and easily change aspects of particular areas of the website, such as customized branding for the Nexia ASR Financial Services section, enabling differentiation between areas whilst maintaining brand consistency.

Another key feature of the website is the secure Client Portal section which provides Nexia ASR clients with their own personalized profile and access to their personal financial documents from anywhere in the world.

Click here to check it out!

bwired Helps Grinders Reach Coffee Aficionados Nationwide

Grinders Coffee and bwired Group have joined forces to develop Grinders' online strategy for 2010, with the aim of increasing sales and brand awareness nationwide.

bwired developed Grinders' first website in 2007 with a view to establish their online presence and enable suppliers to purchase via the website. The online component of the business has since grown dramatically, and the company will now become accessible to a variety of new customer segments via a range of dedicated online portals.

Coffee aficionados, commercial accounts, grocers, distributors and staff nationwide will be able to access information and purchase an expanded range of Grinders products and services through the new website portals. The new website will also feature a range of interactive elements aimed at engaging the online community surrounding the brand, including polls and events that allow customer segments to provide feedback and engage with Grinders staff; as well as prominent links to major sponsors and national accounts.

Sam Saltis, Managing Director of bwired said that the comprehensive online strategy would support every aspect of the business offline; creating added value for customer segments while providing new opportunities to enhance marketing communications and improve operational efficiency. "Grinders will be able to tailor content and campaigns for individual markets and enable around the clock order processing," said Saltis.

Grinders are enthusiastic about the upcoming developments, saying "We see the web as a critical business channel, and believe bwired's core strength in web and ability to provide strategic direction will allow the website to achieve its full potential."

Grinders is fast becoming Australia's number one coffee house. The new www.grinderscoffee.com.au website is set to be launched early 2010 and fans can expect further enhancements to the site throughout the year, with plans for a mobile site on the cards for the not-so-distant future.

It's Holiday Season! Travel With Style With Travelpac

It's the first week of a new year, and many are preparing to jet off to the destinations of their choice (and many more are back at their desks, planning the next getaway!), attempting to ensure all plans run smoothly.

If you're one of the many, you'll be excited to hear about the launch of travelpac's brand new website. travelpac's compact, quality travel solutions are perfect for people on the go, and the new website now provides the latest in travel accessories, in a wide range of fashionable colours and styles, as well as handy travel and packing tips, all at the click of a mouse.

The website features a clean, minimalistic design, and an easy-to-navigate user interface, providing a quick and easy one-stop-shop for all your travel packing needs.

It's the holiday season! Travel in style with travelpac - check out the new website here. Oh, and If you're interested in any of the regular promotions travelpac run, don't forget to sign up for the eNewsletter to keep you and your friends up to date with the latest releases and special offers.

Happy Holidays!

Value Added Websites Take the Lead

Value added websites are taking the lead this year as consumers flock to the one-stop-information portals where they can access all the information they need in one hit. In keeping with this trend and just in time for Christmas, Nintendo Australia have expanded their online catalogue to include product information on their complete collection of over 450 downloadable games for Wii and Nintendo DSi.

Information on Nintendo's range of downloadable games can be accessed via the the Virtual Console, DSiWare and WiiWare Portals on Nintendo's home page, with the Virtual Console Portal providing access to all the golden oldies we know and love. News and updates regarding this exciting new range will be available at www.nintendo.com.au. Alternatively, visitors can sign up to receive the latest from the Nintendo crew direct to their inbox and/or mobile device. which can also be accessed.

Meanwhile, if you're one of the many with just a few days to go to find the perfect gift for Christmas, check out Nintendo's 12 Days of Christmas Gift Guide- there are heaps of great gifts for family and friends of all ages (you might even find one or two for yourself while you're at it!).

bwired Launch Nintendo Australia's First Mobile Website

bwired launched Nintendo Australia's first mobile website today, increasing the global gaming giant's reach to a rapidly growing mobile audience. The www.nintendomobile.com.au mobile website is optimised for today's most popular mobile devices, including iPhones and the Nintendo DSi.

In line with the shift in mobile device usage from social networking towards research of and purchasing from organisations; Nintendo Australia has geared the new mobile site around products, using bwired's website management platform, coreDNA, to engage users with an intuitive user interface, targeted content and high speed loading times.

The new mobile website allows users to access the latest range of consoles, games and accessories, as well as news on events and product releases anywhere, anytime from their mobile device.

Sam Saltis, Managing Director of bwired, said that as the information hub for new gaming technology, it was essential that Nintendo Australia become mobile accessible. "It's essential for any organisation that recognises the power of a strong online presence to consider the growing use of mobile when formulating digital strategy for 2010 and beyond. To remain competitive, organisations must consider mobile technology at the onset."

Kalum Buckland of Nintendo Australia says "With the launch of our new mobile site, Nintendo Australia's online presence continues to grow and evolve through our partnership with bwired. Watching recent trends in mobile device activity steadily increase we were able to respond immediately to develop and deliver a mobile website of high quality that meets our many technical requirements in a short turnaround time. I am thrilled with the final product and its flexibility to expand in line with growing mobile site demand and consumer expectations"

With further enhancements set to be made to the Nintendo Australia website and mobile site over the coming months, fans can look forward to a range of exciting new features in 2010.

bwired recently worked with Nintendo Australia to produce The New SUPER MARIO BROS. Wii Sound Board, part of a cross-promotional campaign to further develop the online community surrounding the www.nintendo.com.au website. The Sound Board allows users to create and record their own personal Mario voice message by combining pre-recorded Mario words phrases and sound effects, which can then be saved, emailed to friends and family and shared on social networks. The viral campaign reached thousands in the first few hours of going live, and broke all expected forecasts to become Nintendo Australia's most successful viral campaign.

From Aggregating Social Feeds to Consolidating Website Management - Jones the Grocer Shows How

Jones the Grocer wanted to completely redesign the look and feel of their website in line with their newly international status. The gourmet food business took off in 2009, expanding throughout Australia, New Zealand, Singapore and the United Arab Emirates in just a few short months.

The new website reflects the standard of food and customer service Jones the Grocer offers, with an easy-to-navigate user interface and secure online payment for wholesalers, retailers, and most recently, the general public.

Using bwired's website management platform, coreDNA, Jones the Grocer are able to manage region-specific website content across four different websites from a single platform, increasing operational efficiency dramatically.

From aggregating social feeds to consolidating website management - we all suffer information overload. coreDNA offers yet another way to reduce the clutter...

Green is the New Black- What are You Doing to Reduce Your Impact?

Green is the new black. Corporate social responsibility has been fashion-forward for organisations throughout the world for the past decade and our carbon footprint is only getting bigger. As individuals place more personal responsibility on doing their bit for mother nature, the expectation is that organisations will do so too- and the brand loyalty and brand equity that is generated as a result makes it more than worth it.

The Hatlar Group is a specialist environmental consultancy providing a range of services that enable organisations to meet their regulatory and corporate responsibilities.

Hatlar have enhanced their website to provide visitors with a range of environmental solutions at their fingertips.Their range of services are clearly accessible from the home page, so you can assess which option is right for you and access the information you need in minimal clicks.

With an all-new design and enhanced usability and functionality, the new website aims to provide a positive user experience from start to finish.

What are you doing to reduce your impact? Visit www.hatlar.com.au to learn about the range of solutions available, and which is right for you.

Life's Too Short to be Small

Life's too short to be small, and the new Max's website is anything but. Packed with products, training tips and great advice on how to train harder, get fitter, build muscle and lose fat, the website is a one-stop-shop for anyone looking to shape up for summer.

Max's have launched an all-new website with a fresh new look and feel, providing their fans with greater usability, functionality and interactivity.

Sporting a clean-cut design and a range of new features, the website now provides Max's members with access to past episodes of Muscle TV via the newly integrated Media Manager Module as well as the opportunity to connect with other members of Max's online community via facebook and twitter.

Max's old site had great depth, however the sheer amount of content affected navigation in that it became tricky to reach within minimal clicks. Website statistics provided a more strategic direction for the site, which now features consolidated information and simplified navigation, and caters to their target audience more efficiently.

Max's have always recognised the importance of the digital channel as a way to connect with their customers and prospects, and the new website takes advantage of the latest in online technology to support members and provide return on investment to the business.

A simplified registration process for new members allows users to quickly and easily sign up for personalised content by ticking interest groups along the way, and users can now provide feedback regarding products and services using coreDNA's Poll Module.

Another particularly exciting new feature is the conversion-tracked advertisement banner featured on the home page, which can be used to promote products and track integrated marketing campaigns.

"We're so pleased with the new direction the website has taken. It's really streamlined our communications, and allows us to implement and track promotional campaigns more efficiently and effectively," said Fred Liberatore, Online Marketing Manager for Max's.

To check out the new site, learn more about Max's, or experience the latest in web design and technology, click here.

Create Your Own Mario Voice Message Goes Viral

Nintendo Australia and bwired create another online hit!

The New SUPER MARIO BROS. Wii Sound Board, which allows users to create their own personal Mario voice message went viral last week, reaching thousands in the first few hours of going live, with numbers continuing to climb over the following days.

The New SUPER MARIO BROS. Wii Sound Board allows users to create and record fun messages for family and friends by combining pre-recorded Mario words phrases and sound effects. Using bwired technology these recordings can be saved, emailed to friends and family and shared on social networks. With festive greetings and hilarious sayings, this application will keep you entertained throughout the silly season!

bwired created the New SUPER MARIO BROS. Wii Sound Board as part of a cross-promotional campaign to develop the online community surrounding the www.nintendo.com.au website, while driving traffic to the recently launched New SUPER MARIO BROS. Wii website.

Visitors can sign up to receive information on the latest news, events, releases and competitions direct to their inbox or mobile device, while checking out trailers for New SUPER MARIO BROS. Wii, out now.

Create your own Mario Voice Message here.

Funfields Launch New Website Just in Time for School Holidays!

Funfields are an amusement park in Whittlesea that cater for children of all ages.Their new website has been launched just in time for the school holidays!

The site now features a brand new kid-friendly design, making it more fun for children and adults alike.

Highly informative, the website is a one-stop-shop for all the answers you might need before heading out for the day, with information on the park, all of its attractions and a dedicated FAQ section.

With information for groups and birthday parties, the site can help you plan your day to a tee!

Using the Visitor Registration Module integrated with the Newsletter Module, Funfields allow users to sign up via the website to receive special events, upcoming promotions and discounts.

Funfields offer outdoor adventures the whole family can enjoy. Take a peek at the website and head down before the summer rush!

SMEs Stand Out From the Crowd, Leveraging Web Marketing for ROI

bwired success stories 4Walls and King & Wilson stand out from the crowd in one of BRW's latest articles, "Smart I.T for SMEs". The article describes the competitive advantage investment in technology can provide for SMEs, including "access to resources, staff and a range of customers that would otherwise be out of their reach".

Click here to read the full article...

Lori Bijoux use Search to Increase Usability

Lori Bijoux have launched their new website, sporting a sleek design and a range of all-new features aimed at increasing usability and improving the online experience.

Web analytics revealed that visitors to the website knew what they were looking for. To improve usability, bwired provided Lori Bijoux with an expanded search function. The website now provides the option to search by jewellry, accessories, event, material, price, popular products or featured products; within search fields or on the homepage, enhancing the user experience by removing ambiguity and decreasing the number of clicks required for visitors to reach their desired location. The new website is structured in line with this search functionality, improving search engine optimisaiton.

Lori Bijoux use bwired's website management platfrom, coreDNA, to manage their various customer segments, integrating Product Catalogue and eCommerce with Secure Member Pages, enabling secure purchasing through private "web portals" for individual wholesalers, retailers, and the general public. The entire platform is optimised for search engine efficiency, allowing each item to be indexed effectively.

www.loribijoux.com provides visitors with a great online shopping experience, and effectively demonstrates how to create a website with a great look and feel that is equally functional. Worth a look- you may just find the perfect something special for someone for Christmas!

Integrating Marketing Communications - Go Ballistyx!

Ballistyx! has been at the forefront of skating and board riding for 15 years, providing affordable gear and financial support for these sports throughout Australia.

Ballistyx! wanted to take a more strategic approach online, using their website to drive sales and engage members. It was particularly important that they gain more control over content. Ballistyx! came to bwired for a redesign and complete website overhaul.

Ballistyx! was launched on bwired's coreDNA platform, providing them with complete control over content, increasing usability dramatically.

The platform is integrated with Product Catalogue and eCommerce, allowing visitors to shop online in a secure environment. Ballistyx! generate additional revenue through their website through coreDNA's Ad Manager Module, which enables contextual advertising, allowing advertisers to reach their target audience in a relevant, effective manner.

Ballistiyx! provide visitors with a range of new features, including links to the Ballistyx Snowboard Show (channel Go! 1pm Saturdays), allowing members to access missed episodes and learn more about the Ballistyx! team through their rider profiles. Ballistyx! also use their website to offer show viewers prizes and giveaways, driving quality traffic.

The new website allows Ballistyx to offer members a seamless user experience, from TV show to website and back again, offering users a one-stop-shop for all their surfing, skating and boarding needs.

This website has heaps of awesome features, and is definately worth checking out: head to www.ballistyx.com.au.

bwired Rebrand coreDNA, Unveiling New Website, Products and Services

bwired are proud to announce the official launch of the coreDNA (TM) website, revealing a fresh new design and a range of innovative online solutions. The new website will provide visitors with greater functionality, and a variety of resources aimed at keeping users informed and up-to-date with the latest in website technology.

bwired's proprietary technology, coreDNA(TM), is the next generation of strategic business website software. It is an enterprise level website management platform that provides a single user interface for the management of the online environment. The fully integrated modular suite of business tools the platform offers are designed to help business achieve return on investment online.

Sam Saltis, Managing Director of bwired and Founder of coreDNA(TM) said that the technology empowers businesses, providing tools that enable strategic planning and implementation, ensuring the success of the website and the achievement of higher level business goals and objectives.

"coreDNA(TM) has come a long way since it was first launched in 2003. The platform has developed to include online tools for businesses in a wide range of industries including tourism, retail, professional services and franchise. These businesses might be turning over their first million or turning over hundreds of millions annually, what they have in common is the need for online tools that can be quickly and easily deployed as they grow and change. It's not just about the site you can see, it's about integrating all of the site's functions so that it's a business building tool - our sites work hard and pay their way."

Visitors can only expect bigger and better improvements to the www.coreDNA.com website over time, with webinars, demos and detailed tool guides to be rolled out in later stages of development.

coreDNA(TM) technology powers websites such as Salmat, Nintendo Australia, The Frontier Touring Company and Australia Post's eLetter, providing the scalability and flexibility for even the most demanding websites, microsites, intranets and extranets. Click here to check it out.

About coreDNA

coreDNA(TM) is a statement platform that enables users to successfully launch brands online, easily manage client requirements and truly excel in a new era of digital. coreDNA(TM) was first launched in 2003, and now has over 55 web-based business applications. The coreDNA(TM) engine, associated Modules and templates are subject to continuous innovation and enhancement by our large team of experienced software developers, minimising risk and eliminating redundancy issues for Partners around the world.

Make it a Floral Event

floralevent have launched their new website, and whether you're looking for the perfect flowers to brighten up your home or office, or need a hand planning arrangements for an upcoming event, floralevent can help.

floarelevent had a static website that was outdated in both design and functionality. The team turned to bwired for a new look and feel, and a content management system that would enable them to update content regularly, boosting their SEO and allowing them to strengthen their communications with customers.

bwired rebranded and redesigned the entire website to more accurately reflect the quality products and service floralevent offer. floralevent now use bwired's website management platform, coreDNA, to manage content and provide users with the latest news and information about flowers for every season and occassion.

coreDNA's News Module allows floralevent to feature past work and alert visitors to the best flowers of the season, and what they can expect for the future.The Newsletter Module then allows the team to create customised newsletters featuring special offers and promotions. One of the most informative features of the new website is its dedicated Help section. Using coreDNA's Help Module the team at floralevent provide advice on everything from costings to budgets for events.

coreDNA's Product Catalogue Module, integrated with eCommerce allows visitors to shop online, making the website a one-stop-shop for everything floral.

floralevent take a keen interest in their clients, are passionate about their work, and are always happy to take the time to discuss a range of options to best suit your needs.Click here to learn more...

bwired Launch New Range of Digital Marketing Services

With so many organisations recognising the power of a strong web presence in the competitive online space, digital marketing has become a vital element of online strategy today.

bwired are proud to announce the official launch a range of new search engine optimisation and search engine marketing services. Just in time for Christmas, our range of SEO and SEM packages can help boost website performance and set you up for success in the new year.

Learn more...

There's No Better Time to Start Making Healthy Habits

It's hard to find healthy fast food that tastes good. Healthy Habits is the Australia's number one sandwich bar and healthy fast food option.

Healthy Habits approached bwired for a website that would reflect their award-winning status as one of the most successful franchise brands in Australia. Healthy Habits' previous website was wholly Flash, preventing it from being effectively indexed by search engines and detracting from the online experience as a result of extensive waiting periods.

The new website now showcases a colourful, interactive design, and is packed with all new features, including a store locator and "play food fights" for those who fancy a bit of fun.

Healthy Habits use bwired's website management platform, coreDNA, to manage their various franchisees. The Franchisee Module allows for individual web pages with personalised details for each franchise member, allowing them to highlight and promote their respective products and services and provide detailed contact information. This generates new business opportunities for each member and increases the number of website visitors to the site overall as it provides a greater breadth of pages for indexing by search engines.

The coreDNA Intranet allows Healthy Habits to communicate effectively across all franchisees, while the coreDNA News Module allows the organisation to keep their growing online community informed.

There's no better time to start making Healthy Habits. Check out the new website here.

Sam Saltis Features in Marketing magazine's "Design by Committee"

The latest Marketing magazine to hit the streets features Sam Saltis, Managing Director of bwired, among a panel of the industry's finest talking web design with Sean Greaney.

Well worth the read, the article discusses the latest in website design and functionality, raises some interesting questions and offers inside insight into what we can expect for the future.

Grab a copy off your local newsstand today!

Dial-a-Label Revamp, Refocus

Online retailer Dial-a-Label have revamped their website, while refocusing online strategy to enhance user experiences and improve communications.

Web technology changes every day, and user expectations evolve with it. The new Dial-a-Label website offers a new look and feel, providing users with a more intuitive, easy-to-navigate interface.

Along with new website, the Dial-a-Label team have launched a new e-communications strategy; using coreDNA's Newsletter Manager Module to build relationships with customers and prospects, offer personalised promotions, and advertise the latest products and services.

Sneak a peak

Midas Continues Longstanding Partnership With bwired

Our core strength in web and talent for creative has seen Midas launch their new and improved website with bwired, continuing a longstanding partnership lasting the better part of a decade.

Midas, one of Australia's best loved car care providers, launched their new and improved website this month; unveiling a bright new look and enhanced features for online customers, including an improved store locator.

The redesign launched Midas on to the latest version of coreDNA, which is packed with all new functionality aimed at increasing website traffic, driving repeat visits and boosting operational efficiency.

Midas have taken a forward-thinking approach with their online strategy, satisfying customer needs by providing the latest in online technology, while revamping their look every 12-18 months to ensure their website accurately reflects the branding and positioning of the organisation.

Despite appointing a digital partner earlier this year, Midas said they chose to continue their relationship with bwired based on core strength in web and ability to provide strategic direction in the online arena.

The 1st Annual bwired GoKarting Championship

We've all got bumps and bruises but it was definately worth it!

The results for the1st Annual bwired GoKarting Event are as follows:

1st place Tim Stuckey

2nd place Campbell Wilson

3rd place TIE between Anthony Kirkham and Nicholas Vernall

Check out pics from the event on our Facebook page

Take Your Fitness to a New Level with the Long-Awaited Arrival of Wii Fit Plus

The official Wii Fit Plus website was launched today, with interactive Flash and online video showing visitors how to take their fitness to a new level.

Nintendo's biggest product launch this financial year, the Wii Fit Plus provides users with exciting new features including tailored workouts and progression tracking, as well as play together functionality and the ability to weigh babies and pets.

bwired were responsible for the development and implementation of all creative elements of the website, including demo training videos which allow users to preview functionality and train themselves pre-workout.

Check the highly interactive new website to learn how Wii Fit Plus can help you get in shape for Summer- and don't forget to enter the competition for the chance to win your very own!

bwired Spreads its Wings for the First Time on Twitter

Outperform Competitors with Website Strategy You Can't Afford to Miss

Our upcoming seminars are packed with the latest tips and tricks to get your website performing at its best. Now more interactive than ever, we've created a booster package for you to take home in order to continue your online learning.

Learn how to outperform your competitors with website strategy you can't afford to miss.

Understand where the web came from and where it is going, discover the latest trends in digital and plan for the future through continuous improvement.

learn how to set your website up for success by approaching the web strategically
understand what social media is all about and how to incorporate it into your online strategy
discover what you can do to boost search engine optimisation for your website
support your marketing strategy by using the web to build brand credibility and strengthen existing relationships

Get the answers you can't afford to miss!

Find out what the web can do for your business. Valuable advice. Free.

Dates: Tuesday, January 19th

Venue: The Winehouse, First Floor (Up the Stairs next to the Mezzanine sign), 133 Queensbridge Street, Southbank VIC 3006.

Investment: Free. Refreshments provided.

Presenter: Campbell Wilson, Business Development Manager

Book now to secure your seats.

Luxury Clothing That Will Make You Feel as Good as You Look

Travellers Apparel have unveiled a sleek new website design packed with all new showcase features, including a search function enabling users to narrow down their choices, as well as a preview function providing related garment options. The stylish new website exemplifies the company's standing in the fashion world.

Travellers Apparel use bwired's coreDNA platform to showcase their exceptionally handcrafted mens' womens' and corporate garments.

Because coreDNA is continuously innovated, it becomes an appreciating asset for each and every one of our clients, providing the latest in design technology, production-ready, almost at the drop of a hat. This meant the bwired team were able to create and develop this enviable new look rapidly and with ease.

Every Travellers Apparel garment is an excercise in perfection.See for yourself.

The Frontier Touring Company Appoint bwired Digital Partner

The Frontier Touring Company have unveiled their revamped website on bwired's website management platform, coreDNA; revealing a fresh new design packed with all new functionality for the massive online community surrounding the brand.

The iconic Australasian concert promoter appointed bwired as their digital partner this year after a pitch process involving leading digital agencies.

Frontier Touring's website requirements were dynamic by nature, with huge peaks in demand surrounding major events. coreDNA's ability to provide flexibility, scalability, reliability and full control over content, in combination with the wide range of integrated applications on offer played a key role in bwired's selection.

Sam Saltis, Managing Director of bwired, said the project "pushed the boundaries of content management systems", with a number of applications being custom developed for the promotions company. "bwired have worked closely with Frontier Touring to develop an online strategy that will maintain their position as front-runner of the industry" he said.

The Frontier Touring Company is one of the most respected, long standing, and proactive concert promoters in Australasia. Formed in 1979, Frontier has had a fundamental role in entertaining Australians and New Zealanders across three decades. In the 2008 Pollstar End Of Year results Frontier continued its reign as Australasia's #1 Concert Promoter, coming in the number 15 spot Internationally with its closest Australasian competitor coming in at 27.

The new website boasts a cutting edge design and a highly functional yet intuitive user interface. coreDNA's integrated applications work collaboratively to draw information from multiple sources to display on singular pages. Featuring a range of interactive and social elements and the latest in digital technology, the highly SEO-friendly website will increase brand awareness and drive traffic, while strengthening Frontier's comprehensive membership program. Membership benefits include exclusive pre-sales, competitions, members-only blogs, and tour announcements as they happen.

Some of the latest coreDNA applications incorporated include Mediacast Manager, which provides the capability for uploading multiple formats of audio and video at any given time; Send to a Friend which allows users to share content with social networks; and geo-specific Personalisation, which allows pages to be tailored down to the individual.

Reegan Stark, National Publicity and Promotions Director at The Frontier Touring Company has said that "we're very excited to be launching our brand new site with bwired. We've been the leading promoter website in Australasia for some time so we wanted to ensure our next site took us even further ahead of our competitors than ever before. We're thrilled that bwired were able to take our vision for the future of our site and turn it into reality".

Frontier Touring's fans can only expect bigger and better improvements to be made to the site over time.

The Frontier Touring win adds to several new business triumphs for bwired, including Nintendo Australia.

The Frontier Touring Company Appoint bwired Digital Partner

The iconic Australasian concert promoter appointed bwired as their digital partner this year after a pitch process involving leading digital agencies.

Frontier Touring's fans can only expect bigger and better improvements to be made to the site over time.

The Frontier Touring win adds to several new business triumphs for bwired, including Nintendo Australia.

Go Green with Shiver me Timbers - New and Recycled Timber

Shiver me Timbers combine Australia's most comprehensive range of timbers, mill services and wood products under one roof, we offer our customers unparallel choice, tailored services and practical timber solutions at very competitive prices. From recycled timber to standard, specialised and hard-to-get timbers and engineered timber products, Shiver me Timbers has everything timber including building materials, flooring, decking, cladding, stairs, posts, beams, bench tops and specialised renovation requirements.

The Shiver me Timbers design offers a fresh new look for the company reflective of the organisation's standing in the market place. A warm and vibrant colour palette, beautiful imagery, sleek user interface, and intuitive site navigation are some of the features visitors can look forward to. The new website will also showcases latest news and FAQ's to keep visitors informed, transforming the Shiver me Timbers website into a one-stop shop for anyone seeking information about new or recycled timber. Dynamic, up-to-date, keyword rich content will boost the website's search engine optimisation while driving repeat traffic.

What's New at nintendo.com.au?

Gaming sites are abuzz with excitement over the upcoming release of the latest brain training game from Nintendo, Professor Layton and Pandora's Box, out this week.

Taking over the www.nintendo.com.au homepage, you can't miss the action. The website features click-to-play video streaming, and high resolution designs to fit wide screen monitors.

Sneak a peek inside the new game and demo some tricky teasers or game trailers, and don't forget to enter the competition for your chance to win!

While you're on the website check out flicks of the voice you grew to know and love- Charles Martinet- The Voice of Mario in town with fans dressed as their favourite Nintendo characters.

A Big Thank You to Our First Ever Client: Happy Redesign!

East Brunswick Medical Centre were our first ever client. The original website was built in line with the redevelopment of the business, and the revamped website is a more accurate reflection of where the business is today.

The team at the centre continue to be excited about the opportunities their website provides them with.

"We are excited with the opportunity that has been presented to us through the newly developed website - it brings us into a new decade. We have learnt a great deal about how our website has been used and hope to be able to expand it as a means of communication with our patients. We thank bwired for their support and look forward to continuing our good working relationship."

A big thank you to you too East Brunswick Medical Centre! Congratulations on your success over the years. We look forward to many more to come- happy re-design!

Check out the new website here.

bwired Partner with Nintendo Australia to Boost Online Results

bwired today announced it will partner with Nintendo Australia to drive the gaming giant's online performance across multiple sites including www.nintendo.com.au. The partnership is built on the implementation of bwired's website management platform, coreDNA.

The move comes after extensive testing of bwired's design and development capability across www.nintendo.com.au and associated microsites (including Pokemon Platinum and Wii Sports Resort). Resulting in increased site traffic and customer base growth, bwired's experience base, capability and technology proved a match for Nintendo's large-scale requirements.

Sam Saltis, Managing Director of bwired, said that the partnership process with Nintendo Australia confirmed that bwired's level of service and scalability was equal to the global gaming giant's requirements. "Nintendo Australia's multiple sites and developments really highlight our ability to respond and adapt quickly to changing market conditions, and assist our partners to do the same" said Saltis.

Kalum Buckland of Nintendo Australia instigated the move to bwired's coreDNA platform. He says the platform is perfectly suited to dynamic websites, which demand scalability, flexibility and integration. "bwired's coreDNA platform makes it possible to get large online projects up in a matter of weeks, projects that might take up to 6 months to build otherwise," said Buckland. "Coupled with bwired's willingness to custom develop elements for our specific needs, and the broad range of services they're able to provide, working with bwired is helping us quickly expand our online business."

coreDNA puts the brand owner in control, making it quick and easy to update website content and streamlining the execution of Nintendo's many integrated marketing communication campaigns. The tools the coreDNA platform provides are tied to the execution of Nintendo Australia's business outcomes, helping achieve measurable results online and offline.

Globally, Nintendo offers an extensive range of the latest consoles, games and accessories for the growing gaming community. The Nintendo Australia website provides visitors with information, images and video demos of the wide range of products, as well as engaging members through competitions, hints and tips,the latest news and online support.

www.nintendo.com.au is the primary place where customers learn about product launches and new gaming technology. bwired's coreDNA platform reflects the level of quality and innovation expected of the gaming giant. Working with bwired on online strategy and solutions, Nintendo Australia will create new and exciting experiences for their customers and prospects, strengthening results from online activity as a result.

bwired Partners with Nintendo Australia to Boost Online Results

bwired today announced it will partner with Nintendo Australia to drive the gaming giant's online performance across multiple sites including www.nintendo.com.au . The partnership is built on the implementation of bwired's website management platform, coreDNA.

Additions to the Team

Nick Winter

Nick has joined bwired as part of the Client Services Team, after 15 years in the hospitality and gaming industry and an extensive background in customer service.

Gaby Musits

Gaby abides by the motto of variety being the spice of life! She has joined the bwired team with extensive experience in all facets of financial, human and facilities management gained both here and abroad.

Jeff Nanovich

Jeff recently joined bwired following an extensive career in both financial and digital sectors, primarily focussing on on-line information and new digital media.

bwired Help FUSECO Launch the Largest Range of Fuse-Related Products Available Online

FUSECO is a company that specialises in the sourcing, stocking and supply of fuses and fuse-related products.

bwired have just helped FUSECO launch the world's largest online store for fuses and fuse-related products. The site is also the world's largest online repository of fuse-related information, with user manuals and specifications behind each of the 5,000 + products, and a comprehensive help section featuring an extensive list of frequently asked questions.

bwired's revolutionary website management platform coreDNA is the foundation for this capability. A credit to scalability, coreDNA allows FUSECO to continue to roll out product after product, without ever having to worry about capacity.

FUSECO's Product Catalogue also provides conversion tracking, enables stock control via email trigger, allows informed repositioning of products based on generated sales data and automatically creates customer invoices in PDF format upon completion processing.

Click here to check it out.

Standout Design: Hickory Launches their Re-Branded Website

Hickory is a name associated with innovative and contemporary architecture and material technology.

The building company turned to bwired for a standout design that would reflect their branding.

The re-developed site features a fresh new design, and showcases their extensive portfolio of work using our Image Gallery module, which allows images to be uploaded and displayed alongside content..

Worth a look. Click here to check it out.

Love This City

Destination Melbourne is Melbourne's Regional Tourism Organisation, providing leadership, industry development and successful co-operative marketing of Greater Melbourne by working in partnership with the Tourism industry.

Since 2001 Destination Melbourne has been inspiring industry to grow Melbourne as an outstanding global visitor experience. We love this city, and we loved helping Destination Melbourne create an online strategy that would promote their cause.

bwired designed, developed and implemented the Destination Melbourne website with a view of facilitating communications between the organisation and industry, government and community.

The website is built on bwired's coreDNA website management platform, which enables quick and easy uploads and updates of content, so news and events are always up to the minute. Additional modules the website uses to keep users informed include the coreDNA Events, News and e-Newsletter modules.

Check out the website to learn more about Destination Melbourne and what they're doing for our fair city and the Tourism industry.

Update: Wilfred and Adam Support Party For Strays...

Wilfred and Adam support Party For Strays

Everyone's favourite dog (who thinks he's a human) has joined Party for Strays to help save the lives of stray, abused and abandoned pets in need of new loving homes.

Wilfred understands the plight of homeless pets in shelters, as he was adopted by Sarah as a young pup from a shelter. Wilfred, his owner Sarah and her boyfriend Adam are rallying the support of their friends to hold a Party for Strays, raising funds to save lives.

Become a fan of Wilfred to get news about the new series as soon as it becomes available.

Party for Strays, originally called "Stray's Birthday" is a fundraising event started by the Lort Smith Animal Hospital. While last year's inaugural event was successful, they learnt many lessons about the tricky "online fundraising" scene.

With these lessons in mind, Lort Smith approached bwired to create THE online fundraising event of the year.

Utilising the "ivote" social networking system the www.partyforstrays.com site allows anyone to create their own party profile expressing their love of animals, and fundraising through friends, family and the the world wide web. They can add their own photos and videos of themselves, their pets and advertise their business or personal interests. This, coupled with the colourful and fun overall atmosphere of the site, brings together all the good bits of social networking to raise awareness about the serious issue of stray, abused or abandoned animals Australia-wide.

Empty Fridge? Explore Your Local Food Community

Empty Fridge is a website offering a new way of exploring and getting to know your local food community: search favorite restaurants, takeaways, food stores and catering providers, or discover something new just around the corner that users never knew existed!

Empty Fridge is more than just an online listing- it's about a whole food community out there to explore, taste and digest. Through Empty Fridge you can gain insight into and meet the people that provide these foods and services, explore food forums, review a venue, share a favourite dish with friends, or meet fellow food lovers with similar tastes.

The concept concentrates on comprehensive local listings which allow businesses to reach their target audience efficiently and effectively.

The easy one field search function allows users to browse the website for single food ingredients, special dietary needs, or other information like function options, cuisine, etc. The website also allows users to subscribe to a monthly e-newsletter, keeping members informed about local News, Specials and Events.

www.emptyfridge.com.au went live in July with an initially local focus on Albert Park businesses. Restauranteurs and business managers have been positively surprised by the concept and approach Empty Fridge takes, and the ongoing interest in the site indicates it will really take off.

The bwired team worked closely with Empty Fridge to provide a clear roadmap for the future. "bwired played an important role in forming the online and market strategy. Multiple sessions educated on value and meaning of online property, selling approaches and roll out strategies".

So...a little hungry but the fridge is empty? Why not get out there and start exploring!

Did You Know Surfing the Internet at Work Makes Us More Productive?

Did you know surfing the internet at work makes us more productive?

Lets face it, between our work and personal lives we spend a large proportion of our time on the internet, even more so with the advent of social networking sites that allow us to keep in touch with friends and family, e-Commerce breakthroughs that allow us to quickly and easily purchase practically anything and RSS capabilities that keep us informed and up to date on the latest news and events.

If you use the internet at work, its likely that you've spent time surfing the web for one reason or another outside designated break times. Well, it no longer has to be a guilty pleasure for employees or a source of concern for employers! We found proof that surfing the net for pleasure during work hours actually increases our concentration levels and helps make a more productive workforce.

According to a new University of Melbourne study on "Workplace Internet Leisure Browsing" (WILB), workers who engage in WILB - within a reasonable limit of less than 20% of their total time in the office - are more productive by about 9% than those that don't.

Organisations should capitalise on these statistics and increase interactivity by building online communities around their brand through forums, blogs and social network groups, encouraging staff, customers and prospects to to engage with each other, enhancing productivity, boosting morale and building brand equity through increased engagement and stronger brand relationships all at the same time!

So, now that you're on our website (with great tips on how to enhance overall organisational effectiveness), check out our blogs and whitepapers, or kick back and flick through our showcase for the latest in web design and development- and go back to work refreshed, knowing that you're doing your bit for your company!

Everything a Gamer Could Ask For at the Click of a Mouse!

Egameshop is an online store specialising in the sale of the latest games, consoles and accessories for Xbox 360, PS3 (Playstation 3), PS2 (Playstation 2), PSP (Playstation Portable), Nintendo Wii, Nintendo DS & PC.

Egameshop needed to stand out from the crowd, and with such a huge variety of ever-changing products, they needed a website that allowed administrators to easily upload and edit content while providing simple navigation for users, allowing the gamer to get where they wanted, and securely purchase quickly and easily.

The site is loaded with functionality and works really intuitively, providing gamers with targeted search, personalised pages, secure online payment gateways and clearly displayed tabs which make it easy for users to access all of the information they need in order to purchase. The overall result is a positive user experience. What more could you ask for?

The cherry on top: bwired launched Egameshop on the coreDNA platform, which provides administrators with complete control over their website- so their website will always remain as innovative as their product and service offering.

Leading by Example: The Business Card Company

Since 1992 The Business Card Company (TBCC) has been designing and printing top quality business cards, stationery and brochures for companies of all shapes and sizes all over Australia and beyond.

TBCC wanted a website that would allow them to take a strategic approach to e-marketing, and approached bwired to help make it happen.

All websites contribute to the image of the business they represent, implicitly communicating branding and positioning through the "look and feel" in terms of design and layout. The website we created for TBBC reflects their high quality, professional, corporate image, while providing intuitive, simple navigation to the information of relevance to their various target audiences. The site is search engine-friendly, providing increased SEO, thereby generating traffic.

The website is powered by our technology, coreDNA. The platform is fully integrated with all of the TBCC marketing activities and radio/media campaigns, streamlining communications and improving operational efficiency. which provides the Business Card Co. The platform also provides the team with complete control over their website, allowing for quick and easy updates to content and images throughout the site and the provision of fresh and relevant content for visitors, in order to encourage return visits. Our Product Catalogue module allows TBCC to display product options and prices in various categories, and is integrated with our Custom Forms module, providing visitors with the opportunity to tailor-request a quote (increasing lead generation) or easily place an order (boosting sales). Our Statistics module allows the team to track where visitors are referred from and what interests them on the site, providing feedback that ensures content remains relevant and goals and objectives are being reached.

TBCC is another great example of yet another organisation executing business outcomes through website strategy.

To check out the TBCC website click here

bwired's Hugely Successful Seminar, "Putting Your Website To Work," Continues to Fascinate and Amaze

bwired's hugely successful seminar, "Putting Your Website To Work," continues to fascinate and amaze.

The world wide web is changing every day, opening up new opportunities to increase brand awareness, boost sales, enhance communications with key stakeholders, increase operational efficiency and create return on investment.

Our knowledge and skill are the result of over a decade of experience in delivering online strategy and solutions. Our understanding spans across a number of industries, providing us with a deep knowledge base. Over the years we have helped hundreds of clients build their brands online.

Campbell Wilson will be presenting at this exciting event. Campbell leads the business development team at bwired, helping clients to grow their online business. Campbell develops website strategy and drives online implementation with government bodies, major corporates and significant brands including Nintendo, Australia Post, and Luna Park. Campbell is regularly called upon to present at industry forums and events, and has previously spoken at a wide range of business events including Australia Post's Big SME Expo and the Franchise Council of Australia's National Conference. He regularly shares his latest online theories and observations on his blog, Web Trends.

This interactive workshop provides a forum for eager learners to gain a greater understanding of the tools and techniques available to maximise return on investment online.

Understand where the web came from and where it is going, discover the latest trends in digital and plan for the future through continuous improvement.

Learn how to:

o Leverage your website and associated marketing tools as an inexpensive alternative to advertising, PR and research.

o Maximise visibility and accessibility, generating increased website traffic through the use of search engines such as Google, Yahoo! and Bing.

o Discover new techniques to build credibility and enhance your clients' and prospects' online experience, strengthening existing relationships and promoting word of mouth.

o Engage with clients and prospects and encourage loyalty by increasing interactivity to meet the demands of a new connected world.

Christopher Miller, Managing Director of Corporate Housing, called the seminar "highly informative" saying "you need to keep up with fast moving trends in the web, and this did the job".

The Management Team at Provider Trainers referred to the seminar as "hugely insightful," elaborating "we learnt things about e-commerce and social media that we just weren't aware of as a business."

Find out what the web can do for your business. If you're a business owner, a marketer or an online content editor, this is a session you don't want to miss. Valuable advice. Free.

Date: Tuesday, November 24th 2009

Time: 9:00am - 11:00am

Investment: Free. Refreshments provided.

Presenter: Campbell Wilson

Venue: The Winehouse, Level 1, 133 Queensbridge Street, Southbank VIC 3006. Map

book now to secure your seats

Challenge Your Perception of What the Web Can Do For You

bwired's hugely successful seminar, "Putting Your Website To Work," continues to fascinate and amaze.

This interactive workshop provides a forum for eager learners to gain a greater understanding of the tools and techniques available to maximise return on investment online.

Understand where the web came from and where it is going, discover the latest trends in digital and plan for the future through continuous improvement.

Learn how to:

o Leverage your website and associated marketing tools as an inexpensive alternative to advertising, PR and research.

o Maximise visibility and accessibility, generating increased website traffic through the use of search engines such as Google, Yahoo! and Bing.

o Discover new techniques to build credibility and enhance your clients' and prospects' online experience, strengthening existing relationships and promoting word of mouth.

o Engage with clients and prospects, encourage loyalty and increase interactivity to meet the demands of a new connected world.

Christopher Miller, Managing Director of Corporate Housing, called the seminar "highly informative" saying "you need to keep up with fast moving trends in the web, and this did the job".

The Management Team at Provider Trainers referred to the seminar as "hugely insightful," elaborating "we learnt things about e-commerce and social media that we just weren't aware of as a business."

Find out what the web can do for your business. If you're a business owner, a marketer or an online content editor, this is a session you don't want to miss. Valuable advice. Free.

Date: Tuesday, March 23rd 2010

Time: 9:00am - 11:00am

Investment: Free. Refreshments provided.

Presenter: Campbell Wilson

Venue: The Winehouse, First Floor (Up the Stairs next to the Mezzanine sign), 133 Queensbridge Street, Southbank VIC 3006.

book now to secure your seats

Double Facing Websites: Did you Know?

Did you have any idea that your website was capable of showing different information to different stakeholders? Polaris is a fantastic example of an organisation taking full advantage of this great feature.

Polaris is Australia's leading distributor of telephone headsets and peripheral equipment.

The Polaris website services the entire general public, providing images and information about their products and services for prospects to view. Through the same website, authorized wholesalers are able to login and view all of the same images and information, plus pricing and additional information.

This secure login also allows authorized wholesalers to buy directly from the website without risk.

In addition, this feature allows Polaris to personalize promotions and other communications for specific wholesalers, allowing for communication at the individual level.

The new website was designed with intricate flash on the home page and an attractive colour scheme which falls in line with the new branding and increases interactivity.

To check out Polaris's new site click here.

Competitions and Cross Promotions Drive Traffic, Online and Offline

Website traffic has skyrocketed at www.nintendo.com.au since the integration of competitions mechanics and cross promotions for products like the Nintendo Wii Sports Resort and Wii Motion Plus...

The importance of adopting a strategic approach and integrating the online/offline marketing mix is becoming more and more topical. Competitions and cross promotions are a great way to gain exposure and drive people to both your website and your retail store, or, as is the case with Nintendo, your convention (E3).

Check out our blogs, whitepapers and help resources if you want more information regarding website strategy, or drop us a line for more information on our Competition System module.

In the meantime, or click on the links below to enter to win one of Nintendo's great Prize Packs:

-VirtuaTennis Prize Pack
-EA Sports Wii Motion Prize Pack

We've already decided how we'll be keeping warm and fit this winter!

C02 Australia Re-launches its Online Presence

CO2 Australia is the Australian market leader in the establishment and management of forest carbon sinks intended for registration under formal emissions reduction schemes.

When they decided to revamp their website to improve design and functionality, bwired provided a sleek new look consistent with branding and a Content Management System that allows them to manage all of their own content, providing flexibility and enhancing communications with key stakeholders.

The new colour palette, flash and drop down menus now reflect their fresh, clean-cut image and the enabling of E-newsletter and Registration System have improved communications with key stakeholders through regular updates.

Strategy for the future includes integrating the CO2 Australia site with the CO2 Group site on a shared domain while retaining their unique designs.

To view the website click here

bwired Expands into the Asian Market and Strengthens its Product and Service Offering

bwired Group is proud to announce an exciting new addition to the bwired team: bwired India.

bwired India is the result of a Partnership between bwired and an IT services company based in India, chosen for their reputation for quality and innovation as well as their strong technical and creative abilities. bwired India boasts a talented team of highly qualified IT professionals with in-depth experience in web design, development and strategy. These complementary skill sets should serve to strengthen our core competencies; experience, capability and technology.

bwired India was established based on the strategic decision to initiate expansion into the Asian and European markets. India was chosen to provide a base for this expansion. Our Indian base will offer extensive services, including search engine optimisation, strategy consulting, content and design services.

bwired India also aims to deliver improved support services, including a 24/7 help desk for clients. As demand has grown for our products and services, the newly formed team aims to assist in maintaining the high level of customer service we have been proud to offer hundreds of clients globally for over a decade.

Furthermore, bwired India will provide new and improved services for the local market, as well as expanded technical services for new product offerings, including the development of new channels such as mobile phone applications and new media applications.

bwired has always placed a strong focus on research and development, with innovation holding steady as one of our long-standing core competencies. Significantly, this new Partnership also aims to provide additional resources for research and development to further innovation of bwired products.

The CEO of bwired India, C.R. Venkatesh has expressed his enthusiasm regarding the Partnership, commenting that it will be "a great step ahead". "It will bring value to both companies", he added, mentioning one of the key strengths it would bring bwired would be "the ability to leverage the IT infrastructure to support its clients worldwide".

Sam Saltis, Managing Director of bwired Group has mirrored his enthusiasm. "We believe this newly formed team will serve to strengthen and enhance the bwired product and service offering", he said. "We warmly welcome the team at bwired India, looking forward to our future success".

bwired Expands into the Asian Market and Strengthens its Product and Service Offering

bwired Group is proud to announce an exciting new addition to the bwired team: bwired India.

bwired gets Involved in Question Time for BRW

Sam Saltis, Managing Director of bwired recently got involved in Question Time with the BRW.

In the latest issue he poses an interesting question for Craig Emerson, Minister for Small Business, Independent Contractors and the Service Economy:

Q: While businesses turning over $2 million or less have benefited from stimulus incentives including the reduction of PAYG tax for 2009-10, we see little incentive for growing businesses turning over more than that to increase staffing. As a growing business, we could offer more employment if the risk and associated costs were less prohibitive. How will the government support businesses that started small, and continue to grow?
-Sam Saltis, bwired

A: The federal budget offers incentives for small and large businesses with annual turnover of more than $2 million. As a growing business trading in innovation through technology, this business can apply for the new 45 per cent research and development tax credit from 2010-11. The credit, which replaces the existing existing R&D concession, is available to companies with turnover of less than $20 million. SME's will receive a tax refund of 45 per cent of their R&D expenditure, regardless of whether they are in a tax profit or loss situation. For most SME's, this new tax credit doubles the incentive to undertake R&D.

In the interim, the cap on eligible R&D that can be claimed under the existing R&D tax offset for firms in tax loss will be raised from $1 million to $2 million for 2009-10. Firms with a turnover of less than $5 million are eligible.

For businesses with a turnover of $2 million or more, the small business/general business tax break provides an extra 30 per cent deduction on eligible plant and equipment purchased December 13, 2008 to June 30, 2009 that is installed ready for use by June 30, 2010. For subsequent purchases made up to the end of 2009 and installed by the end of 2010, the tax break is 10 per cent.
-Craig Emerson, Minister for Small Business, Independent Contractors and the Service Economy

Click here to visit the official article, or go to http://www.brw.com.au/ for more interesting Q&A.

Not "Just a Pretty Face"

7apples gelato is one of Australia's best Italian gelaterias. The time had come for their website to reflect the funky and slick operation of their St Kilda store. Their old site conveyed this buy using flash through the entirety of the site. Sadly this affected both their Search Engine Optimisation (SEO) and ease of edit ability.

When they approached bwired the brief was simple - raise the bar visually while increasing SEO and edit ability.

The end product still uses flash for its banners and menu to add that "something special" 7apples is all about, but it is now run through a customisable CMS system that allows 7apples to add pages and edit content on the fly. No longer just a pretty face.

BRW Features Kirk Food and bwired Finding Smart Ways to Make Money Online

The corporate world is increasingly turning to the web to boost business, and we know why. This week's BRW features a case study on one of our clients, Kirk Food, detailing how their website has helped them and why they are focusing on website strategy "to double business without having to deploy extra resources or find more staff".

bwired has helped hundreds of brands succeed online by providing the benefits of over a decade of experience in website strategy. Website strategy is the key to efficiently and effectively communicating with your target audience, and as our CEO Sam Saltis told BRW, "adopting a strategic approach to web-based marketing is not only cost-effective, it's often cheaper".

The Latest in Design and Development from the bwired Team

Ducted Vacuums Centre is Australians number 1 Ducted Vacuum & parts store. After serving households for 35 years, it was time for the company to move into thedigital realm and sell its wares online.

Their brief was to create a simple site that not only sells their wares but imparts their knowledge through an extensive FAQ's and "Knowledge Base" system. Using a simple "accordion" style menu on the site bwired created a simple question and answer system allowing users to navigate to their desired category with limited clicks, and the clean and well structured design invokes the sense of cleanliness that their products achieve.

The overall result is that the site empowers it users to make the right decision in choosing the right product to suit their needs.

click here to check it out...

Our work for Marekai revolved around redesigning the site to refresh and rework branding after the initial site went live 3 years ago.Over this time content and messages had become mixed and the online offering weakened.

The new design involved completely revitalizing the site (including the templates and sitemap), creating a new and directional homepage to reveal the core aspects of the business, completely reworking the Marekai colours and branding, enhancing communications by rewording site content and adding marketing modules, and increasing SEO with the addition of our Quick Links module

click here to check it out...

Foresight Financial Group is an independent, commercial and business finance and advisory group.

The site's design integrates relevant and symbolic flash imagery with strong key site words, clear navigation and a high level of usability.

The homepage features a ticker feed with stock markets, exchange rates, interest rates and commodities courtesy of DTZ international property advisers.

The FAQ module has been used to build an extensive resource center holding a great wealth of content with thousands of definitions in the glossary of terms. It also takes advantage of FAQ's helpful search feature to help you find exactly what you're looking for.

click here to check it out...

Nintendo's Celebrity Status: Pokemon Goes Platinum while Beyonce Lends her Touch to Rhythm & Heaven

Nintendo's celebrity status is rising with the launch of their new websites powered by bwired, Pokemon Platinum Version and Rhythm and Heaven, starring Beyonce Knowles "putting her sense of rhythm to the test".

The Pokemon Platinum Version website allows visitors to make thrilling new discoveries and face exciting new challenges, with a full range of all new interactive features to explore. You may have heard the buzz about the secret key...click here to learn more.

Fancy winning some Nintendo swag? Check out the awesome competition pages and sign up to win a Pokemon Platinum Prize Pack or tap into the rhythm here to win your piece of Heaven.

Nintendo stands strong against the recession with record profits and a fresh online strategy...

Despite the current economic climate and with most Japanese electronics giants feeling the pinch, Nintendo is standing strong with record profits for the year.

The Age recently reported Nintendo's success, elaborating to say that the company is "pinning its hopes on new games and software...to energise sales".

bwired is proud to play a part in the future web development for the company after recently launching the nintendo.com.au website with our ground-breaking software, coreDNA, and signing on to manage Nintendo Australia's online content and marketing as well as ongoing development for microsites. The microsite for the Nintendo DSi was the first cab off the rank.

Nintendo alongside many other globally successful brands recognize the value of the web and what it can do for your business. Specifically, Nintendo will be using the website to improve their internal processes and provide the company with innovative ways to reach their customers and improve loyalty.

Our scalable approach coupled with our extensive experience and diverse resources enabled us to make Nintendo's online presence work for them, increasing their customer base and making them more accessible.

Preliminary indicators of the success of the site include a sizable and sustained increase in the number of unique page views they receive per month.

Congratulations Nintendo!

Sam Saltis, CEO of bwired presents at the Victorian Tourism Conference

Sam Saltis, CEO of bwired, provided interesting insights into the industry when he presented at the Victoriam Tourism Conference on how to "enhance your e-marketing performance".

The presentation covered four main points:

Setting up the Sale
Who are you Selling to?
Closing the Sale
What does all this mean?

Click here to view the full presentation
Click here to view the Conference write-up complete with the main themes and some great business growth ideas

This week at bwired...

We recently launched a number of innovative new websites for some big brands, helping them get what they wanted out of their websites and enhance their online strategy. We warmly welcome our new clients, and share with you now some of the exciting developments we were able to make with each of these clients.


Australian Social Golf Championships Australian Social Golf Club Championships differed to most of our sites in its display...click here to read more	Ostara Ostara is a high fashion maternity store in Brighton that were looking to broaden their client base by branching out into the online space...click here to read more

Sydney Melbourne Touring The new site allows Sydney Melbourne Touring to control the site content, including the update of menus and any of the 150 listings, largely independently...click here to read more	Tourism Alliance bwired has a longstanding relationship with Tourism Alliance as both a member and a contributor. Our recent work on the www.victoriantourismconference.com.au site helped facilitate communications surrounding the event and ensured the look and feel of the website reflected event itself. Sam Saltis, CEO of bwired, provided interesting insights into the industry when he presented at the event on how to "enhance your e-marketing performance"...click here to read more

Prism Prism Solutions is the first and most experienced CRM provider to be Microsoft Gold Certified. Their brief was simple: to update their site to provide the same level of professionalism, ease of use and knowledge sharing online that their business provides its clients everyday. As such, the design not only had to be cutting edge and well structured, it also had to include the latest in web technology...click here to read more

Rockin Relief auction raises $40K for the RSPCA Victorian Bushfire Appeal

After three weeks of intense bidding, Rockin' Relief for the RSPCA Victorian Bushfire Appeal - an initiative of The Frontier Touring Company and bwired in conjunction with the RSPCA Victoria - has ended, with close to $40,000 raised.

Rare money can't buy items, tickets and memorabilia were hotly contested - all were snapped up by avid fans. An autographed Gibson guitar, signed by the majority of bands who performed at Sound Relief Melbourne went for a cool $3000, while a Billy Joel autographed harmonica sold for $1230. In total 99 auction items raised $39,661 (for a full list of items and their winning bids check out www.rockinrelief.com.au).

All of the money raised will go to the RSPCA Victoria's bush fire recovery fund, providing ongoing financial assistance for:
�         Vet Expenses
�         Animal Purchases
�         Animal Equipment and Shelter
�         Livestock Feed
�         Wildlife Carers
�         Special Assistance

Michael Gudinski from The Frontier Touring Company said; "I'm very pleased with the end result for Rockin' Relief. It's great to know that the money raised will be going to such a worthwhile cause. It was wonderful to see so many people bidding such generous amounts. The only downside to the whole auction is that I was bidding on a couple of items and was outbid!"

On behalf of the animals - great and small - who will benefit from the proceeds of Rockin' Relief, the organisers thank the artists, managements, and companies who donated items for the Rockin' Relief auction.

For further media information please contact Mushroom Group Promotions
Melbourne:      03 8687 1353
Sydney:           02 8356 1299
Email:              info@mgpromotions.com.au

For information about enabling your website for charity auctions, commercial auctions and e-commerce, please contact bwired or call 1300 780 566.

bwired team up with Frontier Touring to raise money for the RSPCA by creating Rockin Relief

The Frontier Touring Company, one of the key partners behind the overwhelmingly successful Sound Relief benefit concerts, has teamed up with Australian strategy and design company bwired to launch another initiative for victims of the Victorian bushfires - this time for the furred and feathered ones. ROCKIN' RELIEF FOR THE RSPCA will be an online charity auction aimed at raising money for the RSPCA's Victorian Bushfire Appeal.

Signed memorabilia, limited edition merchandise, money can't buy opportunities and one-off rock'n'roll items from some of the biggest names in music and entertainment will be auctioned via an online website to raise funds for the RSPCA Victorian Bushfire Appeal. The site, designed and set up courtesy of bwired (www.bwired.com.au), will show the most current auction price but will keep bidder information confidential.

Click here to read the press release or better still check out ROCKIN RELIEF

If you would like to know more about bwired and how we can help you just email info@bwired.com.au and we will contact you shortly.

bwired presents to Monash Marketing students

Anglicare Victoria supports Red Cross Bushfire Appeal

In response to the devastating bushfires, Anglicare Victoria is supporting the 2009 Red Cross Victorian Bushfire Appeal. Donations can be made directly to Anglicare Victoria at www.anglicarevic.org.au or by phoning 03 9412 6133.

Anglicare Victoria are working with the Red Cross and currently have Emergency Relief centres operating in Melbourne, Lilydale and Wangaratta. Click here to donate now.

Why not consider supporting the ongoing work of Anglicare Victoria through regular giving or payroll giving?

bwired wins lunapark.com.au

bwired, a leading website technology company, today announced that Luna Park have joined their growing list of website clients.

Luna Park is one of Australia's iconic tourism and entertainment locations. Entertaining Melbourne families since 1912, Luna Park is a blend of traditional favourites, exciting new rides and carnival amusements.

Sam Saltis, Managing Director of bwired, says, "We are delighted to win Luna Park's business. When it comes to entertainment, Luna Park is already a headline act. We're looking forward to partnering with them to formulate a website strategy, and ultimately a website design, that connects online visitors to the true Luna Park entertainment and amusement experience."

Barbara Murphy, Sales & Marketing Manager of Luna Park adds, "bwired clearly understands our business, the challenges of our industry and our future development. The flexibility of their website technology and its ease of implementation made our choice of website partner easy."

For further details, contact Campbell on +61 3 9510 5255 or email here.

Seasons Greetings from the team at bwired!

We're taking a short break over the holiday period. Our offices will close at 12.00pm on Wednesday, 24 December 2008 and re-open at 9.00am on Monday, 5 January 2009. Please call 1300 780 566 for any urgent matters during this time.

bwired partners with The Mind Gallery for Team Building

bwired partners with team building business - The Mind Gallery

Team building business, The Mind Gallery has partnered with bwired to create an engaging website to further their reach within the corporate team building marketplace. The Mind Gallery work nationally and internationally to focus and engage organisations with their Business Goals. The site had to convey the Mind Galleries process involving visualizing and painting the corporate goals which stimulate the creative side of the brain and continues to make links and generate ideas long after their events are over. This outcome was developed by creating a visually pleasing product catalogue to show their corporate event outcomes. The Mind Gallery wanted their site to stimulate businesses into using different methods to create team building success.

The key developments for the Mind Gallery website were -

o To establish an effective online presence

o To enhance the website to be a core communication tool

o To assist in selling the innovation to their targeted audience

o To increase the exposure of the Mind Gallery brand

o To Increase and drive brand loyalty and referrals

Check out the new website at www.mindgallery.com.au

For more information about website strategy and design, call 1300 780 566 to speak to one of our consultants, get a website analysis or request a web quote today - sales@bwired.com.au.

Website Strategy and Website Design for 4Walls

Residential construction company 4Walls partnered with bwired to design and build their latest property. Partnering with architectural firms and private clients to deliver high quality extensions, renovations, new homes and multi-unit developments, 4Walls were looking for a website partner who could help them build a website display home for their professional portfolio of luxury housing.

4Walls contracted bwired to assist in the development and delivery of a website strategy aimed at increasing customer engagement. bwired's proprietary CoreDNA software is the foundation of the new website, providing a highly functional and adaptable floorplan. A clean, contemporary design completes the look. Check out the new website at www.fourwallsconstruction.com.au

For more information about website strategy and design, call 1300 780 566 to speak to one of our consultants, get a website analysis or request a website quote today.

�

bwired writes for ADMA (Australian Direct Marketing Association) about Search Engine Optimisation (SEO)

It's relatively low cost and high Return on Investment. It's changing constantly and quickly. How can anyone keep up?

bwired Director Sam Saltis writes for ADMA's September quarter publication on Search Engine Optimisation and Marketing.

ADMA is hosting a one day SEM course taking students through the basics of setting up a SEM strategy right through to the latest tactics and techniques for achieving best results on the web.

Contact bwired or phone us on 1300 780 566 for more information on Search Engine Optimisation and Search Engine Marketing

MIS Financial Review Article

bwired Director Sam Saltis talks about web-based software and service infrastructure to MIS Australia.

Please click on the link below to see the full article.

http://www.misaustralia.com/viewer.aspx?EDP://20080901000030234711&magsection=magazine&portal=_indexpage-issue&section=magazine&title=Silver+lining&source=/_xmlfeeds/mis/magazine/feed.xml

French Bikini perfect fit with bwired

Your connection to the exquisite lingerie of Europe, French Bikini partnered with bwired to develop their revamped and recently launched online shopping environment.

Effie, Founder and Director of French Bikini says, "Our online sales had really taken off since we first launched in 2007. With the rapidly growing size of our customer base and the number of ranges and products we were offering, we really needed to revise our strategy and streamline our online processes." Sam Saltis, Managing Director of bwired adds, "French Bikini is at a critical point in their growth and expansion. The multiple ranges and products they offer combined with the complex stocktake requirements of constantly changing ranges and limited availability of exclusive products, were an ideal opportunity to demonstrate the flexibility of bwired's proprietary website technology."

For further details, contact Sam Saltis, bwired +61 9510 5255 or email here. To discuss your online retail environment call Campbell Wilson on +61 0411 885 934

bwired present at Australia Post's 'Big SME Expo'

Campbell Wilson talks web

Joel Thorsen performs an Online Performance Review

Click here to completed an OPR today

bwired at Australia Post

Like to know more? Register here to attend our free seminar or
call 1300 780 566 today.

bwired launches Kyte Financial Recruitment into the new Financial Year

Kyte Financial Recruitment is a recruitment firm based in St Kilda Road Melbourne. We engaged bwired to create an innovative, functional and visually attractive website as a crucial step in the marketing strategy for our company. The vast majority of positions filled by recruitment consultants now are the result of candidates applying to net-based advertisements. In our market, the Australian Financial Review is also conjunctionally used for print advertising purposes to good effect, as are internet job-boards. In a candidate-short employment market, employers are engaging recruitment consultants in order to access their ability to unearth suitable employees in a way that they are unable to. Our website is a vital tool in our never-ending search for talent.

Key to the value-add that clients pay us fees for is the capacity of the consultant to attract sufficient numbers of appropriately experienced applicants. Without that capacity, the recruiter will not have a business for very long. The addition of KFR's new website is already paying tangible dividends in relation to applicant volumes, company profile and market familiarity.

The website address is prominently featured on all correspondence and advertising by KFR, further escalating the traffic through the website. The KFR website is a critically important contributor to the success of the company.

Showcasing the latest available financial positions Australia-wide, the new KFR website can be viewed at http://www.kytefinancial.com.au/

bwired help raise over $340,000 for WhiteLion's BailOut 2008 Campaign

Bail was set for $1,000 each and three of the bwired team were sent to jail for an evening of reflection and entertainment as part of the annual WhiteLion charity event 'BailOut'.

bwired have been involved with WhiteLion for the past 4 years with sponsorship and the design and development of the organisations website. Over the past 2 years bwired have worked in conjunction with WhiteLion's 'BailOut' campaign, setting up an iVote system to facilitate the event. Those participants willing to reach the $1,000 minimum target upload their profile to an online directory whereby people can donate funds to support the charity and 'Bail out' the inmates.

Gail, Anthony and Tim from the bwired team participated in the event, helping to raise over $340,000 for WhiteLion. Enduring a few cold hours among some of Old Melbourne Gaol's isolated cell blocks, they were pleased to join the post cocktail party where hundreds of WhiteLion supporters rocked away the rest of the evening.

Thanks to all those for your support in the 2008 BailOut campaign.

Breaking the Cycle

Whitelion is a non for profit organisation supporting young people to build better lives for themselves and help to make our community a more inclusive and safer place.

Each year thousands of young people are disconnected from our community due to abuse and neglect, drug addiction and poverty. These young people have often had horrific life experiences with few positive role models and are caught in a 'cycle of discouragement' that is very hard to break. Many of these young people end up in Out-of-Home Care and in some cases in the Youth Justice System.

For further information on WhiteLion or to get involved, please visit their website www.whitelion.asn.au

bwired presents to Visitor Information Centres

Joel Thorsen and the team at bwired would like to thank all those that attended the "The Online Environment and Your Visitor Information Centre" presentation today as part of the 2008 VIC Professional Development Program at Swinburne University.

The session proved to be a huge success with the feedback from participants being extremely positive.

The presentation covered the follow topics:

Online direct marketing
Database building for prospective visitors & effective marketing techniques
Search engine optimisation
Online retailing
Effective presentation and layout of services offered
Effective implementation of new online technologies
Understanding customer segments

Some of the feedback:

"Your presentation was very informative and we are going to be able to take a lot of it on board!"

"Thanks very much for your presentation at the Tourism Alliance workshop last Friday; I picked up some great tips!"

"We were definitely impressed with all you had to tell us and as mentioned to you personally, you made it all so clear and were so delightful in the way you made us all feel at ease when asking 'less informed' questions."

Like to know more about maximising the web? Click here to register for our free web strategy seminar today

About bwired

bwired drives digital business transformations for its clients. We are the trusted web partners of government, major businesses, significant franchise brands and tourism icons.

We use website strategy, technology and design to enable clients to make rapid, substantial improvements to the performance of their organisations; harnessing the Internet to streamline business processes and enhance marketing, sales and stakeholder relationships.

The internet is a constantly changing and challenging environment, and our clients benefit from our ongoing online leadership and resulting business growth.

Founded in 2000, bwired is proud to have over 200 clients supported by our growing team. Our team is enthusiastic about all things online. Finding fresh online solutions to business problems and new ways for clients to profit from their online investments is the norm. We're responsive to our customers' needs and the constantly changing online marketplace and invest heavily in R & D to make it all possible.

bwired launch the brand new Whitelion "Bailout" 2008 website