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questions

  •  Your objective is to help your audience find you. You need to identify the specific keywords your target market uses to find what you are offering. Your whole strategy relies on getting this right.

    There a number of ways to find the best keywords for your website and below are some referrences you can try.

    • Word Tracker - Wordtracker helps you choose the right Internet marketing keywords that will help your search engine placement and ranking. Use Wordtracker for keyword research to learn what keywords and keyphrases your customers are using to find the products or services you offer.- www.wordtracker.com
    • Keyword Discovery - Discover the right keywords to target on your website and PPC campaigns. Identify common keyword misspellings, seasonal trends, related and industry terms. Run keyword permutations and even translate your keywords to and from various languages. http://www.keyworddiscovery.com/
    • Overture Search Terms - Enter a term to find how many searches were performed using it the previous month on Overture. Free to use.

    All of these can be very effective in helping you with your keywords.

    The bwired team can assist you in getting your keywords right by analysing your industry and identifying the most appropriate keywords for your organisation. If you need help using the above tools, or would like to engage our services, call us on 1300 780 566.

  • This type of promotion involves the creation of profiles, posting of blogs and participation in forums in each of these self-hosted blog websites. This enables the organisation to demonstrate thought leadership while building brand awareness and drives traffic to the website.

    http://www.squidoo.com; http://www.hubpages.com ; www.blogspot.com  

  • A SEO paid campaign involves a "Pay Per Click" Solution. The aim of this campaign is to drive traffic to your website so you can connect with customers at the precise moment they are looking for your products or services. It is an effective, trackable way to advertise online.

    The key objectives of a pay per click campaign for a bwired client is to raise the profile of the site within major search engines, increase traffic to the site and promote the site in key market areas to help increase leads.

    The campaign will be managed by bwired's marketing team and statistics reported back to the client on a regular basis.

  • An initial site analysis report will cover ranking with major search engines, search engine penalties, backlinks, index status, server type, domain issues and IP status.

  • Yes, bwired can submit articles to relevant websites in order to boost brand awareness and SEO. The number of articles will depend on the package.


  • Google, Yahoo and Bing are some of the major search engines which we utilise in our SEO campaigns. We submit all of our websites each month to ensure they are getting indexed regularly and found in search engines.

    We also recommend submiting to some of the smaller, industry-specific search engines your target audience might turn to for fast results. Try www.searchengineguide.com.au  for help determining which industry-specific search engines you may wish to use.

  • A forum is an online discussion. Blog promotion involves submission of articles, blogs and press releases in relevant forums as well as participation in related forums and this will be an ongoing process based on the contract period for the website.

    Forum submissions are an ongoing process based on keyword ranking and number of articles, blogs and press releases posted on the original website.

  • SEO fine-tuning takes place when a strong SEO strategy is already in place. There is always room for improvement, and the online environment is continuously evolving, and even a strong SEO strategy will require tweaking regularly. As such, ongoing SEO fine-tuning involves regular analysis and adjustment of meta tags, headings, website content, links, and submissions.

  • bwired offers a range of comprehensive SEO packages.

    SEO is an ongoing process, and should ideally commence prior to website launch.

    Pre-production

    Before we consult the design team we spend time developing a website strategy. A competitor analysis is conducted. This includes reviewing websites that achieve high search engine rankings with your industry. We report on relevant keywords to be used in the content and start developing a website structure.

    Development

    The way we code the webiste is 'Search Engine Friendly'. We make it easy for search engines to evaluate your website. There are many secret methods that we adopt to produce high rankings for our clients.

    Website Launch

    Once the website is launched, it is 'submitted' via a proven process, which ensures that the search engine evaluates the website in a correct manner.

    Evaluation

    Our clients have 24/7 access to reports on how their site is performing on search engines.

    The reports present the following information:

    • Search terms visitors have typed into search engines (Google, Yahoo) to find the website.
    • Where the website is ranked in Google & Yahoo for specific search terms.
    • Where visitors were referred from i.e. other websites, banner ads, Yellowpages, search engines and more.
    • Number of visitors verse how many pages they viewed.
    • Ranks the website pages.
    • Breaks down daily traffic for page views and traffic numbers.

    To get a better understanding, call us on 1300 780 566.

    Our business consultants will be happy to share their knowledge with you.

  • Thematic link building involves building related links to the website’s services. It also involves gaining authoritative links from .edu websites and .gov websites.

    With the client’s approval bwired also offer reciprocal linking.

  • Unfortunately for some there are site design/set up issues that can make it very difficult for the search engines to list your web pages no matter how well you optimize and submit them. Websites that are built in Flash, Frames and use Dynamic URL's, no matter how well you optimize them and submit them will not be listed as well as those that have minimal use of these functions.

    You may have heard that "content is king" and wondered if this is true. It is. Search engines do not recognise graphics or pictures, only written content. Write clear, concise, active, specific, personal, purposeful and relevant content based on your keyword strategy and always look to drive the reader forward.

  • Getting ranked on search engines is a complicated process which includes (but not limited to) the following activities:

    • Developing the correct 'keywords';
    • Placing these keywords within the content of the website;
    • Designing & programming the website so that it is 'Search Engine Friendly';
    • 'Submitting' the website to search engines such as, Google, Yahoo! and Bing
    • Ensuring that search engines regularly 'index' the website;
    • Analysing the website traffic statistics to evaluate your search engine performance; &
    • Evaluating similar websites who recieve top search engine ranking.

    To get a better understanding, call our Melbourne office on 1300 780 566.

    Our business consultants will be happy to share their knowledge with you.

    MORE RELEVANT INFORMATION:

    View our Ten Search Engine Commandments - Click Here

  • Many searches are based on location and optimising your site for local searches is essential. Here are some tips:

    • List your business with Google Places
    • Include as much information about your business, products and services in your listing.
    • Add photos, videos and coupons that will be of value to customers to your listing.
    • Encourage your customers to leave positive reviews
    • Add your business to local and general directories (bwired can also do this for you)
    • Optimise keywords for local searches

    These are only some of the ways you can improve your ranking in local Google searches (like Google Place search).  Call or email us at info@bwired.com.au  for more on how we can help your SEO strategy.

  • SEO (search engine optimisation) is the art of influencing search engines in order to improve rankings and secure top positions for keywords. SEO helps drive and increase quality website traffic.

    Our strategy consultants are happy to share their knowledge. For more information or to discuss our range of SEO packages, contact us on 1300 758 566.

  • A website content analysis involves checking keyword density, prominence, and proximity for the content of the targeted pages, ensuring content is keyword rich; checking links in content and providing suggestions for improvement of the internal linking structure.

  • Meta tags are pieces of code that describe the content within web pages. They are not intended for users to see but instead which typically pass information onto search engine crawlers, browser software and some other applications. They are HTML coded and take a variety of forms and serve a variety of purposes in the context of search engine optimization.

    The most common meta tags relevant to search engines are keyword and description tags.

    Accurate meta tags are important because they improve search engine results.

  • Keywords were developed for use in search engine optimisation. A keyword is a word of particular relevance to the content within a given web page, or the website as a whole. Keywords should be as close as possible to the search terms users would type into search engines to try and find information about your products/services online. To improve your ranking in search engines, keywords should also be used within the content of your website.

    To get a better understanding, call our Melbourne office on 1300 780 566.

    Our business consultants will be happy to share their knowledge with you.

  • The success of your website depends on how many visitors you attract. This is called 'Website Traffic'.

    The majority of people surfing the internet, use search engines to find websites that hold the information that they are looking for. For example, Google produces more than 200 million search results per day. If you want to increase your website traffic, you need the help of search engines. In Australia, the most commonly used search engines are Google, Yahoo!, Bing & ninemsn.

    To get a better understanding, call our Melbourne office on 1300 780 566.

    Our business consultants will be happy to share their knowledge with you.

  • Title tag and meta tag optimisation involves tweaking title tags and meta tags to ensure they are the best possible match for the content of a web page in order to boost search engine results.

  • An SEO suggestions report provides suggestions on how to improve page ranking, link building strategies, keywords, meta tags, heading tags, website content and website promotion strategies.

  • A sitemap.XML file is the file containing your sitemap. This file is submitted to search engines in order to provide a menu structure for your website to assist in determining the relevance of your website to a particular search.

  • A preliminary ranking report provides information on page ranking and keyword ranking in various search engines prior to a search engine optimisation campaign.

  • A robot.txt file protects specific files (such as secured folders, administration pages or secure login pages) on your website from being crawled and indexed by search engines.

    When a robot crawls your site it looks for the robots.txt file. If it doesn't find one it assumes that it may crawl and index the entire site.

  • An initial keyword ranking report is a pre-SEO report that is delivered to the client once keywords have been approved prior to the commencement of link building.

    A monthly keyword ranking report measures the performance of keywords over time on a monthly basis in order to ensure progress is being made and to provide a basis for continuous improvement.

  • The recommended number of keywords will vary for every SEO campaign, depending on the website and the package.

    We recommend the following:

     Starter   Intermediate  Professional
     7  12  20

  • Yes, bwired can submit your website to relevant directories in order to boost brand awareness and SEO. The number of directory submissions will depend on the SEO package you choose.

     

     Submission/Month   Starter  Intermediate   Professional
     100  200  300

      

     

  • Keyword research and analysis is a crucial part of the SEO process. The right keywords will maximise exposure and generate quality traffic.

    Keyword research and analysis involves the following important steps:

    • Identifying Keywords

    • Analyzing Keywords

    • Selecting Keywords

    • Deploying Keywords

  • A website analysis generally involves a comprehensive analysis of a website’s user interface against key success factors. This includes analysis of the website’s usability, functionality and design.

    bwired website analysis goes beyond user interface to analyse how the website is helping or hindering the organisation in reaching business goals and objectives. Over years of experience in the online environment and hundreds of successful launches we have developed and fine-tuned our RISE model, which measures website success against the critical business areas of Research, Image and Branding, Sales, and (operational) Efficiency.

    After the fundamental aspects of the website have been assessed, the analyst will determine the level of search engine optimisation, including assessment of page ranking, link building strategies, keywords, meta tags, heading tags, website content and website promotion strategies.

  • We developed a free website analysis tool for you, built around our RISE model, which helps businesses measure how well their website performs against the competition. Visit www.bwired.com.au/rise to use our free RISE competitive analysis tool.

  • Local Business Listings are business listings in all of the major search engines, which are submitted in order for your business address, contact details, logo and photos to appear against business name and/or keywords.

    Click to learn more about SEO and local business listings.

    Business Directory submissions are submissions in relevant online business directories.

  • A competitive analysis is a comparative website analysis, involving assessment of a website against a range of its competitors.

  • A page ranking is a way of grading how a website is ranked in search engines.

  • Yes, bwired can submit press releases to relevant websites and social bookmarking sites in order to boost SEO for your organisation.

    Press release submission is an ongoing process based on keyword ranking and contract period for the website, and will vary depending on newsworthiness.

     Submission/Month    Starter  Intermediate  Professional
     -  50*1  50*2

      

  • Blog commenting involves commenting on other relevant blogs in order to demonstrate thought leadership and gain referral traffic.

  • Content optimisation involves editing existing content to ensure it is has appropriate title and meta tags, is dynamic, keyword rich, and contains an optimum number of links/linking structure.

  • Link building involves building links within a website, building forward links to related websites, building backlinks from related websites, building reciprocal links between related websites, building links in general directories and gaining authoritative links from .edu and .gov websites. It also involves submitting articles, blogs and press releases in relevant websites.

  • A backlinks report shows the number of links submitted to search engines, and the number of backlinks that were generated in search engines as a result.

  • Blog promotion involves submission of website blogs in social bookmarking websites, RSS feed directories and pinging websites.

  • A heading tag is a piece of code placed behind a heading within page content, providing search engines with information regarding relevance and hierarchy of content. Headings are given more weight than content by search engines, and should therefore be used strategically.

  • A title tag is a piece of code that determines a page's title in search engine results. It is also the title seen by visitors of a given page.

  • A traffic report indicates where site traffic is coming from, which search terms were used and which websites provided referrals.

  • An enhancement suggestions report will include suggestions for improvement regarding usability, functionality, design, conversions and SEO.

  • Our free RISE competitive analysis tool offers a way for current and potential customers to make a preliminary assessment of their current website performance. The tool offers a means for comparison, and a guide for future direction.

    Our strategy consultants generally use this tool as a first step. bwired has a team of online strategy consultants who can perform a comprehensive website analysis for you. To learn more, call us on 1300 780 566.

  • Heading tag optimisation involves creating and/or tweaking heading tags to ensure they are the best possible match for the content within a web page, and have been assigned a hierarchy (eg H1, H2, H3) in order to boost search engine results.

    Many people do not realise the significance of heading tags. Headings are given more weight than content by search engines, and should therefore be used strategically.

  • Setting up Google Analytics involves integrating the Google Analytics tracking code throughout all of the pages of your website and any marketing campaigns in order to track reach and usage and learn more about website visitors.

    Google Analytics provide detailed statistics and rich insights into your website traffic and marketing effectiveness.

  • Keyword selection is based on research and analysis of a website’s content in relation to its competitors and industry in order to utilise the descriptive terms that best describe your product/service offering, making it as easy as possible for your target audience to find online.

  • Image optimisation involves inserting a piece of code behind an image to describe the image, ensuring it is the best possible match for image content and the context in which it has been placed in order to boost search engine results.

  • Google Analytics allows you to track visitors by coding calls to action, allowing you to see who has clicked where.

  • A sitemap is a list of all of the pages in your website, which provides a guide to navigation for your users.

    A sitemap.XML file is the file containing your sitemap. This file is submitted to search engines in order to provide a menu structure for your website to assist in determining the relevance of your website to a particular search.

  • A site and business objectives overview is an overview of the website’s business goals and objectives, aimed at clarifying strategy and direction.

  • Social bookmarking involves submitting articles, blogs and press releases in social bookmarking sites like reddit and delicious. Social bookmarking boosts SEO for the website from which the submissions originate.

  • Video promotions are videos, promoted in relevant websites and major video promotion websites like YouTube and Vimeo that explain the services of the website, or are part of a marketing campaign for the website.

  • bwired offers three SEO packages at various levels and time frames.

     Starter Intermediate   Professional
     3 months  6 months  6 months
    updates monthly  updates weekly updates daily

     

  • You can promote your blog by submitting in social bookmarking websites, RSS feed directories and pinging websites.

    You might also choose to promote your blog via  the social networks you are a member of.

    In addition, you can promote your blog by commenting on related blogs of interest and providing useful information with links back to your blog, and/or by adding an additional link back to your blog within your email signature.

  • Yes, bwired can write content for articles aimed at link building in order to boost brand awareness and SEO for your organisation. The number of articles will depend on the package.

     Article Content/ Month   Starter  Intermediate  Professional
     -  1  2

     

     

  • Social media sites like Facebook and Twitter are becoming an important source to direct Internet users to websites rather than finding sites through a search engine such as Google. Integrating social media into your online strategy can be helpful to gain wider reach on the Internet, strengthen brand loyalty, show leadership and drive traffic to your website (as long as your target market is 'social media-friendly'.)

    Social media is also seen as a cheap business tool compared to SEO. In the long run, however, the right social media strategy takes a large investment of time and it can be easy to get it wrong.

    While social media is an increasingly important aspect of web marketing, search engine optimisation (SEO) remains an essential tool to attract users to your website. SEO planning and analysis is a long-term process that requires an effective strategy, analysis of your competition, monitoring of your ranking, and reviews and revisions to maintain a strong online presence.

    Integrating social media into your SEO plans is also a helpful way to take advantage of both aspects of online strategy. Updating blogs, news updates and newsletters regularly and creating a conversation around your business, for example, will bring users to your site on a regular basis and keep your site fresh for search engines.

    Call bwired or e-mail us at info@bwired.com.au  for more information on how SEO and social media can help your website succeed.

  • Cloaking is most often used to describe a black hat SEO technique that provides a different website to web browsers than the website that is shown to search engine spiders. Search engines will delist a website if deceptive cloaking is reported.
  • There are number of ways you can find out. If you would like the bwired team could find out for you just email us at info@bwired.com.au or call 1300 780 566.

    You may also like to try www.melbourneit.com.au

  • We developed a free website analysis tool for you, built around our RISE model, which helps businesses measure how well their website performs against the competition. Visit www.bwired.com.au/rise to use our free RISE competitive analysis tool.

  • Image optimisation involves inserting a piece of code behind an image to describe the image, ensuring it is the best possible match for image content and the context in which it has been placed in order to boost search engine results.

  • A forum is an online discussion. Blog promotion involves submission of articles, blogs and press releases in relevant forums as well as participation in related forums and this will be an ongoing process based on the contract period for the website.

    Forum submissions are an ongoing process based on keyword ranking and number of articles, blogs and press releases posted on the original website.

  • A website analysis generally involves a comprehensive analysis of a website’s user interface against key success factors. This includes analysis of the website’s usability, functionality and design.

    bwired website analysis goes beyond user interface to analyse how the website is helping or hindering the organisation in reaching business goals and objectives. Over years of experience in the online environment and hundreds of successful launches we have developed and fine-tuned our RISE model, which measures website success against the critical business areas of Research, Image and Branding, Sales, and (operational) Efficiency.

    After the fundamental aspects of the website have been assessed, the analyst will determine the level of search engine optimisation, including assessment of page ranking, link building strategies, keywords, meta tags, heading tags, website content and website promotion strategies.

  • Bid management in search engine marketing involves lowering your minimum bid through effective keyword grouping and optimisation.

  • CoreDNA's modular structure results in a robust, flexible website solution that provides measurable results, is easy to edit and update, and is appealing to the eye. Our technology is second to none, we sit on the leading edge of what we do not the bleeding edge.

    Click here to learn more about CoreDNA technology

  • Each type of content management tool provides a different set of business benefits and collectively a whole combination of improvements that provide a return and increasingly a profit on the investment.

    A CMS enables online information to be fresh, consistent and a high quality.

    Reduced customer (internal & external) dissatisfaction created by having incorrect information.

    Reduction in legal issues created by displaying incorrect information.

    Increased value perception of the information provided.

    There is a higher likelihood of a customer re-visiting the site.

    Some search engines rank pages that change frequently higher in search results.

    A CMS facilitates the re-use of content

    The re-use of content across multiple web sites or pages creates an enhanced productivity value.

    The re-use of web output to broadcast over e.g. DTV, Mobile Phones, Kiosks creates new audiences.

    The syndication and re-use of content from other suppliers is made easier.

    A CMS ensures enhanced productivity & job satisfaction of the web team

    Webmasters can focus on technology and areas such as redesign and functionality.

    A more appropriate use of the web team results in lowered production costs.

    Enables a quick response to changes on competitors web sites.

    A CMS enables decentralised content creation

    This enables global contribution of content and information.

    The 'speed to market' of changes and new content is improved by avoiding the IT bottleneck.

    Content creators/editors are able to take ownership/responsibility for the information they provide

    A CMS provides either a competitive advantage or eliminates a competitive disadvantage

    Increasingly the web site is the window that investors use to evaluate a company.

    A dynamic, changing website creates the impression of a forward thinking company.

    It enables a 'speed-boat' response to changes in the competitive environment.

    Call bwired today on 1300 780 566 or email info@bwired.com.au for more information.
  • Even though bwired offers you several email accounts as included with your bwired Online, you may wish to keep your email hosted with your current provider. To do this you need to point the A and WWW records of your domain allocation to the bwired server: 203.30.164.96

    Call bwired today on 1300 780 566 or email info@bwired.com.au for more information.

  • Bandwidth can refer to either:

    -the rate at which data can be transferred (a lower bandwidth internet connection will load data slowly)

    OR

    -the amount of data which can be transferred (before overage charges apply)