Your objective is to help your audience find you. You need to identify the specific keywords your target market uses to find what you are offering. Your whole strategy relies on getting this right.
There a number of ways to find the best keywords for your website and below are some referrences you can try.
- Word Tracker - Wordtracker helps you choose the right Internet marketing keywords that will help your search engine placement and ranking. Use Wordtracker for keyword research to learn what keywords and keyphrases your customers are using to find the products or services you offer.- www.wordtracker.com
- Keyword Discovery - Discover the right keywords to target on your website and PPC campaigns. Identify common keyword misspellings, seasonal trends, related and industry terms. Run keyword permutations and even translate your keywords to and from various languages. http://www.keyworddiscovery.com/
- Overture Search Terms - Enter a term to find how many searches were performed using it the previous month on Overture. Free to use.
All of these can be very effective in helping you with your keywords.
The bwired team can assist you in getting your keywords right by analysing your industry and identifying the most appropriate keywords for your organisation. If you need help using the above tools, or would like to engage our services, call us on 1300 780 566.