M-Commerce - The Move to Mobile
We were very excited to launch Nintendo Australia's first mobile website last week, our own first mobile website launch of many more to come. While we've had the capability to design and develop mobile websites for quite some time, up until just recently we've struggled to convince clients and prospects that a) there is a market out there and b) they should be at the forefront.
With the number of smartphone steadily rising (we've evidenced this fact around the Melbourne office, with Smartphones overtaking standard mobiles 20:5!) and the shift in usage from social networking to research of and purchasing from organisations, ears are pricking and people are starting to take notice. 2010 looks set to be the year of the mobile- and in more ways than one. Virtualisation technology, mobile applications and GPS will advance in leaps and bounds next year- and the ample benefits will see mainstream adoption set in quickly.
If you aren't already considering a mobile strategy, you should be - because in all likelihood, your competitors already are. M-Commerce will be particularly fierce next year, so if you're an online retailer, it's time to hit the ground running.
My advice to you? Get in there, and get in quick, but stay user-focused and be sure to provide a positive online experience- self promotion won't get you anywhere. Mobile blunders of 2009 were those that left little space to breathe, showcased counterintuitive, clumsy navigation and poor design (you're limited with what you can and can't do, but you're not that limited). If they've found you online on the run, give them what they want, fast (ux blog). Save the lengthy marketing messages and various calls to action for your full website.
In the meantime, some great working examples I've seen of mobile websites include:
For more on the latest in website strategy, stay tuned for my website strategy predictions for 2010, coming up next!
by Sam [2009/12/23 14:58]
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