Universal Analytics is a Google service that was initially available to Premium customers only, but is now available to everyone with Google Analytics. So what is Universal Analytics, and how will this tool help businesses manage and execute their online strategies? What is Universal Analytics? Universal Analytics allows for a better understanding of how visitors are arriving at...
Last week I wrote about the importance of data when creating, implementing and maintaining an online strategy. But with so many tools, platforms and metrics out there, how can a business wrap its head around this information without feeling overwhelmed and outmatched? Overcoming the Over-Info Looking at a Google Analytics report can give anyone a headache if there is no focussed...
Google’s recently released Universal Analytics for all users (it was previously only available to Premium customers), and it’s a good reminder of the importance of data in online strategies in 2013. Forming a strong web strategy to back up your business goals is basically impossible without some data behind it. We’re always talking about how you can’t manage...
According to an article from Search Engine Journal , “Yelp reported several months ago that about 40% of searches came from their mobile app. BGR chimed in to say that a little more than 10% of all web searches originate from mobile devices. We’re now past the stage of expecting that mobile devices will take over web searches — the process is already...
According to a patent filed by Facebook’s Mark Zuckerberg and others, the social media giant may be considering something called Paid Profile Personalization. This personalisation could include many customized features, like removing the “About” section under your profile picture and adding a personalized status; but one potential features that stands out is the ability to...
In an age of changing technology, new social networks, and innovative web design and development, it may be easy to forget that some Internet users are going on to the web with much more simple goals in mind: to contact a friend, to find information, to send an email, to pay a bill. Today, older Australians are on the web but often using it differently than younger users. They...
Adding mobile to your web strategy is no longer about creating a separate mobile website and calling it a day. Mobile doesn’t get its own silo. There is no “set and forget it.” Consumers are mobile savvy, and businesses are just running to catch up to what is no longer a trend and now is just a part of being online. It is time to deliver real value through mobile channels!...
With Graph Search, Facebook is becoming a more useful tool for certain businesses. (You can read a blog from our own Jason Healey to learn more about Graph Search and its potential benefits for businesses ). And through Facebook isn't the right tool for every organisation out there, there is one area of Facebook that can bring many benefits to a business page -custom applications....