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  • Digital Web Strategy
    May 14, 2013 | SITE RSS

    The Future of Apps - Beyond the Smartphone

    By Sam

    Using your phone while driving is an unfortunate habit for many drivers in the United States (and Australia), but let’s face it - we’re addicted to multitasking and staying connected. In the U.S., carmakers are moving forward on this trend (and catching up on  Hyundai’s Blue Link  and  Toyota’s Entune  systems) by combining mobile technology with...

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    May 14, 2013 | SITE RSS

    Universal Analytics and SEO - When to Switch

    By Campbell

    Universal Analytics is a Google service that was initially available to Premium customers only, but is now available to everyone with Google Analytics. So what is Universal Analytics, and how will this tool help businesses manage and execute their online strategies? What is Universal Analytics? Universal Analytics allows for a better understanding of how visitors are arriving at...

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    May 07, 2013 | SITE RSS

    How much code should a web designer know?

    By bwired Team

    Has it become an industry standard to become both proficient in code and design? Most would argue yes, being skilled in both is now becoming the norm. Because of how easy it is to learn HTML and CSS, many designers have taken the initiative to learn both. And because of this more and more businesses have come to believe that all web designers come with the ability to code. But should we all...

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  • Digital Web Strategy
    May 02, 2013 | SITE RSS

    Is Social Media Ruining the News Industry?

    By Sam

    The recent events in Boston are one of the latest examples of how social media and technology is affecting general media coverage today. There have been positive effects, like how photos, videos and information could be instantly shared among people at the scene, those following the events at home, and with reporters and TV crews, but this instant information access also lead to some negative...

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    Apr 29, 2013 | SITE RSS

    Don't Get Overwhelmed by Data

    By Campbell

    Last week I wrote about the importance of data when creating, implementing and maintaining an online strategy. But with so many tools, platforms and metrics out there, how can a business wrap its head around this information without feeling overwhelmed and outmatched? Overcoming the Over-Info Looking at a Google Analytics report can give anyone a headache if there is no focussed...

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    Apr 19, 2013 | SITE RSS

    9 Metrics to Measure for a Better Web Strategy

    By Campbell

    Google’s recently released Universal Analytics for all users (it was previously only available to Premium customers), and it’s a good reminder of the importance of data in online strategies in 2013. Forming a strong web strategy to back up your business goals is basically impossible without some data behind it. We’re always talking about how you can’t manage...

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    Apr 17, 2013 | SITE RSS

    The Basics of Bitcoin and How It's Changed the Game

    By Sam

    Founded in 2009 by anonymous programmers, bitcoin is a decentralised digital currency that have attracted proponents like the Winklevoss twins, also known by the great nickname Winklevii, as well as major sceptics (to quote a  New York Times article  about bitcoin: “‘To say highly speculative would be the understatement of the century,’ said Steve Hanke, a professor...

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    Apr 16, 2013 | SITE RSS

    Mobile and SEO - Worth the Worry?

    By Campbell

    According to an article from Search Engine Journal , “Yelp reported several months ago that  about 40% of searches  came from their mobile app. BGR chimed in to say that  a little more than 10% of all web searches  originate from mobile devices. We’re now past the stage of expecting that mobile devices will take over web searches — the process is already...

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