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May 14, 2013 | RSS The Future of Apps - Beyond the Smartphone
Using your phone while driving is an unfortunate habit for many drivers in the United States (and Australia), but let’s face it - we’re addicted to multitasking and staying connected. In the U.S., carmakers are moving forward on this trend (and catching up on Hyundai’s Blue Link and Toyota’s Entune systems) by combining mobile technology with...
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May 02, 2013 | RSS Is Social Media Ruining the News Industry?
The recent events in Boston are one of the latest examples of how social media and technology is affecting general media coverage today. There have been positive effects, like how photos, videos and information could be instantly shared among people at the scene, those following the events at home, and with reporters and TV crews, but this instant information access also lead to some negative...
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Apr 17, 2013 | RSS The Basics of Bitcoin and How It's Changed the Game
Founded in 2009 by anonymous programmers, bitcoin is a decentralised digital currency that have attracted proponents like the Winklevoss twins, also known by the great nickname Winklevii, as well as major sceptics (to quote a New York Times article about bitcoin: “‘To say highly speculative would be the understatement of the century,’ said Steve Hanke, a professor...
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Mar 27, 2013 | RSS Standing Up At Work - Considering Walking & Standing Desks
So a little something different today… Many of our staff members spend a LOT of time at their desks, and this is a common problem for all types of industries and organisations. Though it seems trendier in the U.S. at the moment, standing or walking desks are growing in popularity, though they are far from a common occurrence due to the high price and unconventional place in the...
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Mar 20, 2013 | RSS CEBIT and the Future of Collaboration
I attended the CeBIT trade show in Hanover, Germany last week – what a trip! CeBIT is the largest digital IT & telecommunications expo in the world, attracting attendees, presenters and exhibitors from all around the globe; in 2013, there were an estimated 4,100 exhibitors from 70 countries . The show presents some of the latest technologies, products and all...
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Mar 13, 2013 | RSS Pinterest and SEO - Not as Helpful as You Think?
Pinterest is one of the most recent social media successes and it has provided some real marketing value to (some!) organisations. That said there is also a lot of hype surrounding Pinterest that can be misleading, especially when it comes to search engine optimisation. Let's take a closer look at Pinterest and how it fits into SEO and marketing strategies. Pinterest and SEO –...
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Feb 26, 2013 | RSS How to Get a User's Attention on the Web
I love technology, but I know that it has its downsides. Thanks, in part, to the many screens and distractions available to us these days, our attention spans are often at all-time low when it comes to the web, especially when we’re browsing a website. It can take a customer less than 3 seconds to decide if your website has the information they’re looking for or if they should...
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Feb 01, 2013 | RSS 10 Ways to Reduce Bounce Rates
Bounce rates are frequently used to determine the success of a website or a particular section of a website, but the numbers may not tell the whole story. In some cases, a high bounce rate merely indicates that your web page told the visitor exactly what they needed to know immediately, and the user then exited the page. But often it is a sign of problems rather than efficiency. What...
