The web played a major role in Australia's recent federal election, and not just because of the National Broadband Network. The web, and especially social media tools such as Twitter, Facebook and YouTube, were not just a source of election news and information during the campaign. This...
I recently blogged for Marketing Mag on the heated debate over which medium offers the best ROI. Is it the traditional media or the new media? And what do practicing Marketers think? Read on and join the debate at
Online shopping site Ozsale, which runs invitation-only sales of clothing online, made headlines this week after securing $14.5 million in funding from US-based private equity firm
When it comes to the web, differentiation can often prevent ongoing innovation; whereas companies could find benefit in what has been done for the many rather than reinventing the wheel every time.
We've always cared about our privacy online. We've long been hesitant to divulge our credit card details, and since the inception of email marketing (and despite the advent of spam filters) we've been particularly reluctant to hand out our email addresses. So why has it take us so long to...
Have you ever heard the phrase "content is king"? Well, in the digital industry it's been around for quite some time (leveraging unique content is what top performing websites do best). But at the Advertising, Marketing and Media Summit this year it seemed to be a strong commonality tying many...
I was chatting to a friend in the Tourism industry last night about the recent debacle Tourism NT got itself wrapped up in when it conducted search engine marketing...
In the online world, the fact of the matter is what works for some may not work for others. Every business will differ, but some industries are particularly suited to certain digital strategies - and vice versa.
In the beginning many believed mere presence was enough (sound familiar?). But when reality dawned and the realisation hit that this medium requires regular, adequate time and resources to achieve real return on investment; social media started to get competitive....
The hype around social media is far from over. There is still so much to be achieved with this medium - beyond advertising, beyond ecommerce, beyond our wildest imaginations.
We've seen social media change the entire online landscape, and we're now sitting somewhere in...
If somebody accused you of not listening to your customers, you would be outraged. You have feedback links throughout the entirety of your website, you have a highly visible "contact us" page and are always responsive to comments on social media?!
In case you missed it...My blog for Marketing Mag, "Unleashing the Power of Analytics", is all about going back to basics to get the most out of your...
If you're going to remain relevant, you have to be willing to evolve. And let's face it, the web has been and continues to be at the centre of the fast paced evolution of our society.
Telstra is the perfect example of a brand using the digital...
