Has it become an industry standard to become both proficient in code and design? Most would argue yes, being skilled in both is now becoming the norm. Because of how easy it is to learn HTML and CSS, many designers have taken the initiative to learn both. And because of this more and more businesses have come to believe that all web designers come with the ability to code. But should we all...
If the old “picture is worth a thousand words” adage ever required validation, two of the newer social media channels – Pinterest and Instagram illustrate the point to perfection. Differentiated by the simplicity of their offerings, the two platforms, while reasonably similar in that both are primarily concerned with the posting and sharing of images, still maintain an...
bwired attended the Schmart Marketing Conference in Melbourne yesterday and David Warwick will also be at the Sydney conference today. Have a look at the #smc12 hashtag stream on Twitter for updates and reactions from attendees, and check out the Get Schmart website for the latest updates and videos from the conference. A Quick Round-Up The speakers at both the Melbourne and...
The case for Social Media is generally accepted (grudgingly in some cases). Acceptance of the channel and recognition of opportunity is a first step, one that leads immediately to questions on approach, potential issues, concerns and other considerations. The following '10 Social Media Considerations' should help to frame your thinking if you are starting out, or provide a good 'cross-check'...
The issue : It is common for web content authors to fail to adequately consider two critical requirements: being discovered and clarity of message. Here are ten key items to consider. Our Sample Page, Ten Things That Matter and Resulting Search Outcome Here is a page model (below). The inset box with 'Search' placed top-right is an example of the Google result that this page would...
Life is 3D so why should we be living it through technology? It really feels like were stepping into the 'future', and its nothing like those old movies had envisaged it. Everything is moving more and more into the 3D world- movies, TV- even print ads and articles in magazines are getting in on the action. Technology has been and always will be ever-changing. There always seems like there...
There have been reports by The Age that The U.S Senate is considering a bill that will allow Obama to turn off the internet when he feels that there is a "national cyber emergency" because according to the new bill the internet is a "US National Asset". "One of Australia's top communications experts, University of Sydney associate professor Bjorn Landfeldt, has rallied against the idea,...
New technology is created every day, is ever changing and has so much to offer. In the last few years Apple has become a big player and competitor in the tech scene and has produced some amazing gadgets. Their independent internal technologies are what set them apart, as seen in the development of their OS (operating system) in their products like the iPhone and iPad. Apple is successful...