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The Recession. All bad news or a great opportunity?
I'll start off by saying I was privileged enough to visit the 2009 Victorian Tourism Conference last Wednesday and Thursday.
Hearing Jeff Kennett speak was one highlight, and by that I mean the way in which one person (in a way) contradicted 2 days of the conferences thought patterns, by shedding some obvious light on three fundamenta...
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Google Your Competitors. A Competitive Advantage.
How well do you know your competitors? Do you know which products or services your competitors focus their marketing, intelligence and investment on. If so, do you know if this is this due to a competitive advantage, lower purchasing price from suppliers or have they simply 'fallen into' this area? Either way, your competitors are up against ...
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Case Study - Profitable eCommerce Considerations
I am currently speaking with a coffee company in Melbourne about their Online Strategy which aims to:
1. Develop an eCommerce solution which will provide a Return on Investment and allow future growth
2. Handover Control and Ownership to the business - Easily change and update content and products, increase knowledge b...
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Business powered by the web
Welcome to my Business Blog Portal - Growing Business With The Web. I hope you enjoy the discussion and join in.
I set up this blog for all of my clients looking for real-life online examples and web ideas that can push new marketing initiatives and increase return on investment. Case Study examples will be presented throughout t...
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How to maximize Social Media in 2010
2009 saw an evolution in social media take up by businesses and individuals alike. We saw a cross over from personalized social voyeurism to SME's and corporate giants alike fall in love with social media and its offerings such as Facebook, Myspace, Twitter, YouTube and so on.
So with such a strong following behind a fairly new and un...
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How the iPhone is taking the market by storm
Many discussions have taken place at the office water cooler since the launch of the iPhone worldwide. It reminds us of the age old arguments, PC or MAC? The new war is - Blackberry or iPhone?
While the device war may not truly ever be resolved, there are some startling facts emerging in the marketplace that are tending to weigh this ...
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The technical perspective
Web development is at a stage where business creativity dictates the direction of future website functionality. Developers around the world only continue to push the limits of the virtual world with some sense of a vested interest, and fair enough, because there is a lot to gain for everyone in the industry.
My blog Business through multifoca...
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Web 2008 strategy predictions
Integration of Web with everything else is finally here
having recently upgraded my PDA, looked for a new amplifier and considered
the purchase of a Games Console. I was struck by the amount of web integration
now being offered in everything. Application developers will need to consider
all the potential cha...
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Web Strategy review 2007
Social Networks will continue to grow into verticals Social Networks in 2007 did explode. We saw the rise and rise of Facebook.com as one of the most popular social networks in the world. The impact of social networks changed some of the existing communities as they scrambled to add social aspects to their offerings. Social networks also star...
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