I am currently speaking with a coffee company in Melbourne about their Online Strategy which aims to:
1. Develop an eCommerce solution which will provide a Return on Investment and allow future growth
2. Handover Control and Ownership to the business - Easily change and update content and products, increase knowledge b...

For those of you who are aware of the importance of the online realm, what I am about to highlight, may not shock or surprise you however it may reiterate the true need for an online strategy within your organization starting from the ground up. For those that doubt or question the need for an online presence, brace yourself for some enlighte...

bwired has been busy participating in a number of conferences with a focus on Franchise operations. Much of the discussions have centred on ways in which the internet can enable franchise systems to communicate with their members and reduce operational clutter. Below are some ideas for those that are looking for ways to use the internet to i...

With the new year just around the corner, it's time to start thinking about online strategy for 2010. My tips on trends to stay on top of:

1.    Catching More Users With Honey

Website Analytics have made great headway over the past few years, and the statistics packages on the market right now are the best ...

Summer is heating up, and so is business.

If you've visited our offices lately you'd know our business is literally heating up - the air conditioning gave up in the middle of the record November temperatures here in Melbourne. Thankfully it's fixed now. But I digress. What I really want to talk about is our economy heating up...

I surf the web and my favourite media channels from my desktop, laptop, mobile (which are all synced) and other favourite gadgets-of-the-moment on a day-to-day basis; trawling for latest news, trends and business opportunities (when I'm not on LinkedIn,

If you've visited our offices lately, you'll know we're currently undergoing renovations. The business is growing and we've taken on more staff to support our clients, so I figured it was time to extend the offices before we ran out of room! Besides the issue of space, it was time to upgrade our look to fit the company's current positioning a...

Online shopping site Ozsale, which runs invitation-only sales of clothing online, made headlines this week after securing $14.5 million in funding from US-based private equity firm I...

The web played a major role in Australia's recent federal election, and not just because of the National Broadband Network. The web, and especially social media tools such as Twitter, Facebook and YouTube, were not just a source of election news and information during the campaign. This election was fought online and in social media on a leve...

1. Website Objectives: What are you trying to achieve and what would you like the website to achieve? Consider the R.I.S.E model.

2. Target Audience: Who is the website targeting? Remember the scale of the web allows small operations to be global businesses.

3. Current Website Compe...

This post regarding web trends is 7 things your website stats should tell you. It's important that you are gaining the correct information from you web stats. By doing so you will gain valuable data to make informed decisions not rash ones. I am asked every day what does this mean from our clients and bwired and what I aim to do is provide m...

Web trends keeping you informed... Am I keeping up with the latest web trends such as blogs, podcasting and social networks? Do I have a plan when writing my website content? Does my website have a clean layout? Is my website clean and easy to read? Is my website more than a brochure? Does my website have a call to action on every page? ...

The reasons why you aren't being indexed on search engine:

1. No content on the homepage is being updated

2. Homepage is not updated at all, bwired programming tells search engines to revisit the site every 7 days, if they visit a few times and there are no changes they don't bother to revisit for extended periods of time (30...