Digital Web Strategy

The Future of Apps - Beyond the Smartphone

Sam — Tue, 14 May 2013 19:48:33

Using your phone while driving is an unfortunate habit for many drivers in the United States (and Australia), but let’s face it - we’re addicted to multitasking and staying connected. In the U.S., carmakers are moving forward on this trend (and catching up on Hyundai’s Blue Link and Toyota’s Entune systems) by combining mobile technology with cars.

One example is Ford’s SYNC, a new system that brings smartphone functionality to the automobile. The hands-free apps use voice commands and steering wheel controls and are grouped under three categories – News & Information, Music & Entertainment, and Navigation & Location. Ford has also announced an open development platform, inviting developers to integrate applications with Ford Sync AppLink (if they pass the approval criteria). After sharing the technology at the Consumer Electronic Show (CES) Las Vegas show, Ford says it will be included in 80% of Ford vehicles in 2015.

But it’s not just cars that get to have all the fun. Those that favor walking (or skiing, or skydiving) are going to be able to take advantage of advances in mobile technology too.

Google Glass and the Future of Apps

The arrival of Google Glass is an even larger signal of functionality beyond the smartphone. Take photos, record videos, find directions and ask question with just your voice and some simple commands (check out the video to see it yourself). Plus, many more apps and ideas on how Google Glass can be used in exciting and new ways are only beginning to emerge.

These new developments are examples of how the mobile experience is moving well beyond the devices themselves and focusing on the user’s actions, thoughts and behaviour. Google Glass won’t be as popular as iPhones just yet but the glasses (and the rise of new automobile apps) mark an important change in the way we use applications and mobile technology. And once driverless cars get on the road, who knows what will be next!

Is Social Media Ruining the News Industry?

Sam — Thu, 02 May 2013 19:25:13

The recent events in Boston are one of the latest examples of how social media and technology is affecting general media coverage today. There have been positive effects, like how photos, videos and information could be instantly shared among people at the scene, those following the events at home, and with reporters and TV crews, but this instant information access also lead to some negative outcomes, such as innocent individuals being identified as potential terrorists by the internet community. “Thanks to the rise of social media, news is no longer gathered exclusively by reporters and turned into a story but emerges from an ecosystem in which journalists, sources, readers and viewers exchange information.”

It could also be argued that our need for instant information is leading to bigger consequences to the news industry in general, such as premature announcements – like CNN’s major “exclusive” report on the suspects’ arrest which turned out to be completely untrue – as media networks hope to be the first to report on developing situations despite having enough evidence to back up their claims. In the United States where cable news television runs for 24 hours a day, this problem is a serious one.

Whether you think the good outweighs the bad or not, the power of social media in traditional media is not going away. Here are some points to consider as we look to the future of social media, news reporting and participation of the public.

The Good?
It’s hard to say if these outcomes are “good”, but they are often seen as more positive than negative aspects of social media:

- In Boston, photos and videos from eye witnesses and neighbours were used to piece together the four days of activity from the bombing to the arrests.

- In 2011, social media became an important tool for protestors in various Middle East revolutions. In a country with government censorship and control, social media can become essential (even when the government tries to block it). Social media doesn’t cause revolutions, but it’s now a tool for political movements.

- Major stories have broken on Twitter before anywhere else, like the death of Osama bin Laden and the American Airlines plane landing on the Hudson River.

- Crowdfunding is being used to raise money for victims in Boston and is a popular tool for many social campaigns. Online crowdfunding raised $25 million in one week for the Boston bombing victims.

The Bad?

- The misidentification of the Boston bombers was just one example of the wrong information spreading quickly and easily. The shooter in the awful Newtown shootings was initially misidentified as well, and in recent years, social media has also been the medium of false death reports. Once a piece of information, true or false, is out in the social media world it’s impossible to wrangle it back in.

- The manhunt in Boston also highlights the complications that can occur when breaking police news interrupts an investigation. Users were sharing information that could have compromised the search for the bombers by revealing police location and other information.

- A recent hack of the Associated Press Twitter account, when a fake tweet claimed the White House had been attacked, also exposes some of the weaknesses of social media in the news industry.

The Future

With a smartphone in every hand, there is no chance that things will change. We get our news on a number of devices and often from a number of sources. We’re also using these devices to collect and share our own information and “report” on events instantly.

And as news organizations are forced to cut staff and also face increasingly demanding customers looking for the most relevant news stories for their lives, new technology like social media will play a part.

The media needs to learn how to use these new powerful tools wisely. As individuals, we need to learn to take information with a grain of salt (easier said than done). Who knows what new technology will change the game again.

The Basics of Bitcoin and How It's Changed the Game

Sam — Wed, 17 Apr 2013 05:35:25

Founded in 2009 by anonymous programmers, bitcoin is a decentralised digital currency that have attracted proponents like the Winklevoss twins, also known by the great nickname Winklevii, as well as major sceptics (to quote a New York Times article about bitcoin: “‘To say highly speculative would be the understatement of the century,’ said Steve Hanke, a professor specializing in alternative currencies at Johns Hopkins University.”)

Thanks in part to the crisis in Cyprus, bitcoin has attracted much attention and speculation over the past few weeks as commentators wonder about the future of the volatile currency and its potential role in the world economy. Check out a video about bitcoin, and we’ll cover the basics below.

Who, What, How, Where?

Only a finite number of bitcoins will ever be created (about 21 million) in an attempt to avoid inflation, and they can be yours be either purchasing coins or by using a process known as mining – basically, your computer is giving a complex equation to solve, with the aim of finding a 64-digit number.

Once the computer finds that number, you end up with a block of 50 bitcoins. Of those 21 million bitcoins, about 10.5 million have already been created as of March 2013. And before you get too excited, it can take years for a single computer to solve the mathematical puzzles, so both solo mining and group mining is available (here’s a description about the group mining process).

The coins are then used at online exchanges (which are occasionally destabilised by hackers), but they can only be used at a limited number of places, including an online marketplace called Silk Road where the most popular products are drugs like LSD and cocaine. Sound dodgy enough yet? Wait! Wikileaks and Wordpress accept bitcoin as cash. And as the NYT points out, believers like the Winklevii think these are just the early days of the currency and one day we may be paying for our Starbucks lattes with bitcoins.

Bitcoin or Bust

Many are saying bitcoin is a bubble waiting to burst. Here are a few of the disadvantages attributed to bitcoin so far:

- The latest increase in attention has caused a rush of new customers and a deep drop in the value of the currency, and many say its volatility mark the end of bitcoin. Then others, like Timothy B. Lee at Forbes, say this volatility doesn’t end bitcoin, and it can still be used for certain services like gambling, international money transfers and VPN services.

- One of the supposed benefits of bitcoin is that the currency goes from person to person rather than through a bank or other centralised system. But this also means there are no regulations or laws that are backed by a state; instead, the open-source community must police itself. Some find this to be a positive feature, while others see it as a problem.

- Mining for bitcoins requires not only a lot of electricity and computing power, it also requires some technical knowledgeto set up and to avoid hackers sending malware to unsuspecting users. There have also been several incidents of stolen bitcoins (and, of course, hacking can cause indefinite shut downs to services like Instawallet and destabilisation to the currency)

- And, there is no guarantee that your online wallet won’t be lost when a bitcoin exchange goes out of business and takes your savings along with it.

Bitcoin may not be a replacement for current conventional currencies, but the idea of a decentralised, digital currency isn’t going away and in the face of the crisis and Cyprus and unstable financial times, it could certainly change the way we think about the world economy and how we use money in the future.

Standing Up At Work - Considering Walking & Standing Desks

Sam — Wed, 27 Mar 2013 13:43:34

So a little something different today…

Many of our staff members spend a LOT of time at their desks, and this is a common problem for all types of industries and organisations. Though it seems trendier in the U.S. at the moment, standing or walking desks are growing in popularity, though they are far from a common occurrence due to the high price and unconventional place in the office. (There are many inexpensive DIY standing desk plans out there on the web if you’re interested.)

But it’s hard to ignore research showing that our sedentary lifestyle is doing some serious damage to our health. What’s worse, it looks like regular exercise doesn’t counteract the hours and hours spent sitting at a desk or couch.

If you can’t get a standing desk, at least consider making some other changes to improve your posture, your body and how you feel both behind the computer (or smartphone – we have terrible phone habits too) and when you manage to break away from that screen.

Benefits of Standing Up for Yourself

Walking desks provide obvious health benefits by getting you moving and burning calories. It also keeps your muscles moving and blood flowing, which keeps your blood sugar regulated and helps out your blood pressure. And many people that use standing/walking desks find they are more alert and focused because they are using up restless energy and fighting off fatigue.

Alternatives to Walking/Standing Desks

Ok, so we may not see walking/standing desks across the offices of Australia any time soon, but there are some other ways to fight fatigue, reduce muscle pain and just improve overall health for office workers:

· Take a walk with your colleagues instead of sitting in the meeting room.

· Stand up and stretch or walk around at least once an hour. You don’t need to go on a coffee break every 30 minutes, just do a quick lap of the office.

· Stand up while talking on the phone.

· Improve your posture while sitting. No more hunching!

· Try these stretches throughout the day.

· Swap your chair for an exercise ball.

I’d like to hear from other people – what do you think about this? Have you or any employees tried a standing desk? Are you doing anything else to help office employees get moving and improve their health?

CEBIT and the Future of Collaboration

Sam — Wed, 20 Mar 2013 07:21:56

I attended the CeBIT trade show in Hanover, Germany last week – what a trip! CeBIT is the largest digital IT & telecommunications expo in the world, attracting attendees, presenters and exhibitors from all around the globe; in 2013, there were an estimated 4,100 exhibitors from 70 countries. The show presents some of the latest technologies, products and all things digital for business, government and more. The show can be overwhelming, to say the least, but one main idea kept popping up throughout the event: the necessity of collaboration.

Today’s Word of the Day: Collaboration

Here are a few of the ideas and products that stuck out for me at CeBIT. Can you notice the theme?

Sharing in the Cloud

Cloud computing continue to be an important topic for the digital industry. One of the themes of the show was the “shareconomy”, referring to the “megatrend” of sharing data on the web and the many things that can be accomplished thanks to the cloud. With so much information, resources and experiences being swapped, a secure and stable cloud is of the utmost importance in this atmosphere of collaboration.

Why share?

- Sharing knowledge increases knowledge and encourages innovation.

- It improves transparency.

- Collaboration allows the knowledge and success of your partners to reach your own company.

- Solutions can be found in a more effective way by using resource more efficiently.

- Cloud storage is becoming more affordable for small to medium-sized companies.

The Future of Display Technology

The wireless “Display as a Service (DAAS)” technology from Intel received the CeBIT Innovation Award for the 2013 show. DAAS allows a user to easily collaborate with others by sending an image or video to any screen; showing the image on many screens; or connecting multiple screens to a single, large display (check out a video of part of the DAAS demonstration here).

Our gadgets and screens are integral tools to so many parts of our lives, both for business and pleasure, so this flexible multi-screen experience could change the way we interact with one another for all types of problems and tasks.

The End of Email? Again?

Not a new idea by any means, but many organisations at CeBIT discussed the death of email due to new technologies and changing user behaviours. Firms proposed ideas like internal social networks (a French company called Atos is moving towards this idea) in order to improve collaboration, transparency and productivity. While it may seem impossible to get rid of email all together (especially when dealing with outside parties), the idea of minimising email hours and streamlining interactions between employees and partners is too important to ignore. Networks like Basecamp and customised intranets provide many opportunities to improve the way we do business.

The four days of CeBIT presented so many new ideas and technology, so these are just a few things that caught my eye. I didn’t even get to the gadgets! Did anyone else attend the conference? Thoughts? Comment below or connect @samsaltis on Twitter.

Pinterest and SEO - Not as Helpful as You Think?

Sam — Wed, 13 Mar 2013 13:40:32

Pinterest is one of the most recent social media successes and it has provided some real marketing value to (some!) organisations. That said there is also a lot of hype surrounding Pinterest that can be misleading, especially when it comes to search engine optimisation.

Let's take a closer look at Pinterest and how it fits into SEO and marketing strategies.

Pinterest and SEO – The Myth

If you know some basics about SEO you may have heard about the importance of inbound links. Links from external websites are one of the many factors that search engines like Google take into consideration when ranking a site, and some think it is one of the greatest factors used by Google. If your website gets many inbound links from reputable sources, Google will think that your website is also a respected source of information and this will factor this information into your website ranking. In other words, if the source of the link is someone with authority, it will pass some of their ranking “juice” to your website by linking to it. As they say on SEO Moz, an external link is like a “third-party vote” for your website.

A social media network like Pinterest or Twitter may seem like the perfect way to earn inbound links and improve your organic SEO strategy. After all, if one of your products or images or blog posts gets a ton of “pins” on Pinterest, that is a whole bunch of links pointing from a well-known website to your site, right?

Well...yes! But these are nofollow links. That means that the Google search robots do not read these inbound links or follow them (for the most part – read the full details about what Bing, Yahoo and Google think of nofollow links in this SEO Moz guide).

Nofollow links do NOT harm your rankings, they just don’t add the SEO value that some would lead you to believe.

We don’t want to dismiss Pinterest entirely. Though Pinterest links may not help your SEO directly, they present an obvious marketing opportunity. Instead of thinking of Pinterest as an easy SEO machine, think about how you can engage potential customers and current customers on this social network.

5 Tips for Using Pinterest in your Web Strategy

1. Add relevant keywords to your Pinterest description and pins so relevant users will find you.

2. Create link-building personas using information from Pinterest.

3. Look at your Pinterest traffic and see how useful it really is; are users just coming to your website and leaving right away? Measure!

4. Experiment with landing pages from Pinterest traffic to engage new users

5. Add your website to your profile description – this will not be a nofollow link!

I don’t think Pinterest should be a part of many social media strategies; many organisations would find bigger benefits from putting time and resources on other social networks, but for the right organisation it can be very beneficial. Read our post from Campbell Wilson for more on how, for some businesses, Pinterest Will Not Help Your Website.

How to Get a User's Attention on the Web

Sam — Tue, 26 Feb 2013 18:21:52

I love technology, but I know that it has its downsides. Thanks, in part, to the many screens and distractions available to us these days, our attention spans are often at all-time low when it comes to the web, especially when we’re browsing a website. It can take a customer less than 3 seconds to decide if your website has the information they’re looking for or if they should leave and look elsewhere. So how can a business create a website that not only keeps the attention of the user, but also allows the user to quickly and easily get where they need to go and to get the information they need?

5 Ways to Keep the User’s Attention
Creating an engaging and successful website requires planning and regular upkeep; as we often say, “set it and forget it” is NOT a web strategy! Here are some tips for designing, implementing and maintaining a website that will be useful to users and improve your business’s performance online.

1. What’s in it for them: Make sure that the landing page tells the visitor WHAT you are offering; WHY the offering is different and worth their time (and money, possibly); and WHERE to go next if they are interested.

2. Clear design: To demonstrate with the what, where and why mentioned above, use a straightforward design that clearly shows the important information at hand; avoid an overly-busy web page or too much content or jargon. Try using easy-to-see buttons and including clear language about what will happen when the user clicks though that button or link.

3. Create an engaging experience: Plan the entire pathway you want the user to take from the landing page (and possibly even the SEO/SEM leading up to that landing page – but that’s another post for another day) to the call to action, whether that’s making a purchase or signing up for a newsletter or whatever aligns with your business objectives.

4. Test, test, test: Try creating 2 landing pages and testing each with real users; for example, move a CTA button or link to different areas of the page, or use different colours, or different content. See what works better and use those lessons for the future. You can also simply ask current customers to use a website and provide feedback. Or use eye-tracking software (or a company that works in this area) to see what is drawing the user’s attention when they look at your website.

5. Track, track, track: Use analytics to keep tabs on data like bounce rates, time spent on the site, and the pathways your users are taking when they use your website. Learn and make small changes as you go, and you will find big rewards for all the effort. Read my last blog, 10 Ways to Reduce Bounce Rates, for some ideas.

To learn more about web design in general, register for our FREE upcoming seminar in March. Head Designer, Viv Trang, and Campbell Wilson, our Director of Sales, will both present on web design and answer your questions about how design helps your business succeed using the web.

10 Ways to Reduce Bounce Rates

Sam — Fri, 01 Feb 2013 11:00:34

Bounce rates are frequently used to determine the success of a website or a particular section of a website, but the numbers may not tell the whole story. In some cases, a high bounce rate merely indicates that your web page told the visitor exactly what they needed to know immediately, and the user then exited the page. But often it is a sign of problems rather than efficiency.

What Bounce Rates Mean

The “bounce rate” is the number of visitors who opened a page of your website and then immediately left the page. This could indicate a number of problems or situations, including:

Visitors are getting the information they need almost instantly and leaving, satisfied
The wrong type of traffic is coming to your website
The user is not finding the information they are looking for
The web design is frustrating users and they are leaving because they can’t find the information they need quickly and easily
The page is taking too long to load
Pop-ups, auto-play videos and audio and other distractions drive visitors away

10 Ways to Reduce Bounce Rates

There are many steps a website can take to reduce bounce rates, including:

Test and optimise landing pages and design. An element of your web design, like a pop-up, may seem helpful but it can also annoy customers. Set a test period for new designs, landing pages and features like pop-ups. See which elements drive the most successful traffic and actions on your site then work from there.

Create calls to action. To keep users on your website and directing them towards a useful activity, create calls to action that are visible and helpful, such as a “Sign up for our newsletter” button or “Request a free quote”.

Make it mobile friendly. With the rise of smartphones, tablets and responsive design, any website should be useable on a mobile device. Read our blog post on Responsive Design in 2013 for more information.

Build a reliable website. A slow load time is a good way to get high bounce rates (and lose out on business). As we found out with ClickFrenzy in 2012, testing, infrastructure and contigencies should all be a basic part of your web strategy! Avoid site crashes and slow loading times by working with a reliable website provider. The more videos, images and multimedia on a website, the more important it is to ensure you have dependable hosting, too.

Simplify design. Simpler is most often better when it comes to design. Don’t be afraid of white space. Make content easy to read (see below). Think about contrast and your colour choices – or find a designer that knows about this (and more)!

Improve navigation. If a user can’t figure out how to move around your site quickly to find what they’re looking for, they may just leave. As mentioned above, simple and intuitive navigation is often best.

Write for the web. Split up long paragraphs, use headlines, break up content into lists and bullet points when possible – all this and more is available on our blog post, 10 Simple Rules for Writing on the Web.

Avoid distractions: We’ve mentioned the controversy over the usefulness of pop-ups, but also think of music and video that automatically play when a page opens, or external links that open in the same window. Get rid of those auto-plays and pop-ups (unless you’ve tested and they work) and open external links in new windows so the user isn’t distracted and moving away from your website.

Add internal search. Make your search box (if you have one) easy to find. Many users now expect websites to have search functionality, so consider adding a robust internal search engine to your business website.

Create useful 404 pages. Google recommends creating 404 pages (those are the error pages that pop up when a web page has been deleted, or if a URL is broken or misspelt). According to Google, “A good custom 404 page will help people find the information they're looking for, as well as providing other helpful content and encouraging them to explore your site further.”

Online Trends & Changes in 2013

Sam — Mon, 21 Jan 2013 11:00:34

2013 is upon us and it’s time to look at what may lay ahead for Australian businesses in the new year. Some trends are merely continuations of last year, while some are new and exciting developments to look forward to as they change and advance in 2013.

Mobile and Business

Australia has seen the mobile “trend” on the rise for a few years now, but it continues to grow in importance. How will businesses meet the mobile customer in 2013? That means addressing the context of the mobile user and not just their smaller screen. Mobile solutions will have to be customised for each organisation (and their customers), so don’t expect a quick fix.

Mobile and Security

As mobile devices become the go-to avenue for online shopping and other web tasks, security will continue to be a primary concern for both organisations and customers. Finding the balance between providing an easy, simple and user-friendly login method and keeping customer information secure will be a challenge, and there will be many solutions/applications presented in 2013.

One Site for Mobile and Desktop

Responsive and adaptive design will be as important as ever in 2013. Having a separate mobile site will no longer be the go-to option for many businesses (though it will work for particular organisations). Instead, designers will focus on creating websites that work on desktops and mobile devices. The debate over how to design (e.g. mobile first versus content first) will be stronger and more comprehensive in 2013 as we see better examples of responsive websites and more responsive designs from mainstream organisations (Starbucks already went for it in 2012).

eCommerce

Australia is behind in online retail when compared to other countries like the UK and United States; however, things are changing quickly. As our own Jason Healey discussed in 2012, some companies have caught onto the game and are performing well in the eCommerce arena while others continue to struggle and are failing to reach some basic best practices. GST is going to continue to be an issue (as Mark Gregory says over on The Conversation, the loss of GST revenue may even become an election issue), but it's often used as an excuse for businesses that are merely failing to catch up to the online retail wave - eCommerce is more than a trend and can't be avoided for much longer.

Cross-Channel Marketing - We Can’t Put Down Our Phones

Mobile devices and tablets are on the rise, but we’re still consuming content on our televisions and at live events. Relevant organisations should be thinking about how to provide a cross-channel experience that touches on the mobile user, the in-store shopper and the desktop consumer. This means top-notch customer service on ALL fronts (i.e. Do NOT create a Twitter account and fail to update or respond to anyone for 3 months) and taking a truly holistic approach to your organisation that extends beyond the bricks and mortar.

HTML5 and CSS3

HTML5 and CSS3 are here to stay and will be a priority for most web designers. 2012 saw a lot of experimentation with HTML5 and CSS3, but they will start to become the default option in 2013. Designers will have to avoid going overboard with their new(ish) toys and instead focus on usability and not adding a function or feature just for the sake of it. Simplicity is better!

These are some of our 2013 predictions – what are yours? Add a comment below or contact us @bwired_group.

Web Strategy in 2012 - What You Need to Know for a Great 2013

Sam — Mon, 21 Jan 2013 10:46:23

Let’s look back at some of our 2012 predictions from 12 months ago and see what we got wrong, when we jumped the gun, and when we we’re almost psychic (almost!). You can read the original posts about our predictions – Part 1 and Part 2.

Mobile – Stay Flexible

Mobile was important in 2012 and this trend has only continued through to 2013. The fight for decent data plans went on in 2012 and Wi-Fi rose in importance. Queensland started offering and other major cities in Australia will start doing the same. Smartphone adoption also continued to rise in 2012 and customers became more comfortable with mobile in 2012 and using their devices for multiple tasks (e.g. buying on mobile, browsing social networks, locating a nearby business). We also saw Android take top spot in the mobile war against Apple in 2012 – they’ve come a long way in a short time.

Social Media and 2012

Pinterest was a runaway social media hit in early 2012. Facebook bought Instagram for one BILLION dollars in April. Google bought a similar photo-sharing program, Snapseed, five months later. Then Instagram lost lots of followers after initial changes to its terms of service. In other words, social media took many twists and turns in 2012, and we never know what will be the next up-and-coming network. What we do know is that the Australian public loves social media (51% of the population is on Facebook and 44% on YouTube) and many Aussie businesses have yet to catch up. In Australia, Twitter and LinkedIn also saw user growth in 2012.

eCommerce in Australia

One of the biggest Aussie eCommerce stories of 2012 was the ClickFrenzy crash and the lesson we learned about infrastructure, high traffic and the failure to plan for a sustainable online retail presence. Online retail is only going to grow and 2012 showed us that many Australian retailers are not readying themselves for it. Basic mistakes, as our own Jason Healey pointed out, are all too commonplace. Other trends, like F-Commerce and many daily deal sites (see below), were a total flop in 2012. The lesson? Get a strong foundation first, worry about the trends later.

Another interesting trend in online retail in 2012 was the increase in older Australians shopping online. According to Sensis, 89% of over-65s said they shopped on the web, up 59% from the year before.

Online Security

Cyber crimes continued in 2012 as many Australian organisations were hit by hackers – including the ADFA hack that allowed a hacker to access staff and students at the Australian Defence Force Academy. In 2012, many Australian organisations failed to take cyber crime as a serious threat. Unfortunately, it is also hard to keep up the fight against increasingly sophisticated hackers and stay ahead of the game.

Welcome the Smart Shopper

Deal-based websites declined in 2012 because of failures on the side of the consumer, the businesses offering the deals and the deal websites. The model was unsustainabile, the small players couldn’t make it, and what was once an industry of around 100 daily deal sites has now dropped below 40. It’s likely that only a few large companies cansurvive and flourish as other daily deal organisations continue to consolidate.

Native vs. Web Apps

Web applications changed the game in 2012 – unlike native apps, they work on multiple platforms and take less time to build. But native apps were still a popular option for developers in 2012 because HTML5 was a relatively new tool and because native applications continued to offer many advantages over web-based apps (e.g. Smoother look; easier to find and install; the ability to leverage aspects of the single operating system). By 2014 we’ll see the rise of web apps over native apps as developers get a grasp on HTML5 and technology continues to improve.

Look for our 2013 predictions post next week as we try and do this all over again and make an educated guess about what you need to know to succeed on the web in the next 12 months (and beyond!). Until then, check in with our latest updates on Twitter @bwired_group.